In 2023, the global personalized bakery products market is projected to reach a valuation of US$ 2,012.87 million. It is projected to exhibit a compound annual growth rate (CAGR) of 3.4% from 2023 to 2033, reaching US$ 2,812.01 million in 2033.
The popularity of gifting personalized baking collections with imprinted names and customized designs aligns with the trend of personalized gifting products, creating new opportunities for companies in the personalized bakery products sector.
Leveraging social media channels for branding could open up additional avenues for reaching a wider audience, including the international community, due to its ease of access. Furthermore, utilizing social media networks for marketing purposes can further expand opportunities, as they provide instant access to a global audience all at once.
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Drivers for Personalized Bakery Products Market
- The growing trend of people being food enthusiasts and enjoying the ability to select their own ingredients and bread options has contributed to the rise of personalized bakery products.
- Consumers are increasingly interested in incorporating their personal non-food items such as aprons, rolling pins, and other accessories with their own names and logos into their baking experiences.
- This changing preference towards personalized bakery products is driving market growth as consumers seek products that reflect their personal tastes and preferences.
- Players in the market are responding to this trend by offering a wide range of customizable bakery products that cater to individual preferences and requirements.
- Personalized bakery products are particularly popular during special events and occasions, as consumers seek to add a unique and personal touch to their celebrations through customized baked goods.
- The ability to customize bakery products according to personal preferences not only enhances the overall baking experience but also adds a sense of uniqueness and individuality to the final product.
Trends for Personalized Bakery Products Market
Design your own bread is one of the prominent trends in the market as health is another factor that is driving growth. In this new emerging bakery concept, consumers can now design their own bread by choosing their favorite dough-mix and ingredients fruits, nuts, and herbs.
In the case of non-food items products with engraved names are also quite prominent in the market. Besides this, customized cookies giving out lovely messages are also prominent during special occasions.
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Opportunities for Personalized Bakery Products Market
In line with gifting personalized products trend gifting personalized baking sets with embossed names and customized designs is gaining prominence. This trend has opened up new opportunities for the players operating in the personalized bakery products market. The use of social media platforms for branding can further open up new opportunities as it facilitates easy access and reaches to the global community at once.
Challenges for Personalized Bakery Products Market
Bakery product sales are evergreen in nature, but the current covid-19 pandemic outbreak has impacted the personalized bakery products market. The rising hygiene consciousness and the increasing health priorities have restrained people from eating outside food.
Besides this, reducing sales of non-discretionary items have impacted the sales of personalized non-food items in the personalized bakery products market which is the current challenge for the players.
Key Players
Some of the key players operating in the global personalized bakery products market are
- Shanghai Custom Packaging Co Ltd.
- Chef Works Inc.
- Mondi Group Plc.
- Flirty Aprons
- iGift Company
- Great Little Box Company
- Amy Lucy Designs
- small scale custom bakers.
The market is highly fragmented as there are many homemade customized bakery offerings also available in the market. The online selling platforms have played a significant role in promoting these small scale offerings.
Personalized Bakery Products Market: Regional Outlook
North America and Europe are prominent markets in the case of personalized bakery products as people are more health-conscious and prefer bakery items that are free from gluten and yeast. Latin America and Oceania are also potential markets as breads and other bakery food items hold a significant part of their daily diets and also personalization in terms of food is highly embraced in these regions.
The South Asia regions expected to register significant growth opportunities as the personalization trend is newly emerging in the baking market. Besides this, the trend prevailing in this region to demonstrate a modern lifestyle is expected to play a significant role.
Developing countries in Middle East & Africa and Latin America are expected to have significant growth of the market due to increasing awareness of personalized bakery products among customers. Moreover, marketing strategies and promotional activities by key players are inclining customers towards the personalized bakery products in these regions.
Key Segmentations:
By product type:
- Personalized bakery food items
- Personalized bakery non-food items
By price range:
- High
- Medium
- Low
By sales channel:
- Online Stores
- Offline Stores
- Wholesalers/Distributors
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Small Stores
- Online Sales Channel
By end-users:
- Residential Use
- Commercial Use
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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