The sugar-free candy market is estimated to secure a valuation of US$ 2.3 Billion in 2023 and is estimated to rise to US$ 3.8 Billion by 2033. The market is anticipated at a CAGR of 5.2% during the forecast period. The factors accelerating the demand for sugar-free candy are as follows-
The global market for sugar free candy is expected to rise in the forecast period as many manufacturers are emphasizing on flavour optimization of the sugar free candies.
The increased incidence of diabetes in the United States contributes to North America’s dominant position in the global sugar-free sweets market. Canada has seen a positive response as manufacturers have expanded their product lines and increased the frequency with which they launch new products, including sugar-free confectionery flavour innovations.
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In Asia, India account for the leading market with the highest consumption of sugar free candy as the application of sugar free candy increases in the bakery and confectionery industry. The country is continue to witness the growing trend during the forecast period
Health Consciousness Driving the Market
Excess consumption of sugar is not good for health and can give adverse effects on an individual’s bodily system. A large amount of sugar can lead to fatigue, headaches, and enhances false hunger that leads to excess weight gain. As the consumer craves sugar, their desire to reduce weight does not allow them to consume sugar candy. Owing to this rationale, consumers are demanding sugar free candy.
Another strong force driving the sugar free candy market is the diabetes type-2 affected population. For an individual with type-2 diabetes, controlling sugar intake is very crucial and thus refrain from the consumption of sugar in any form. Sugar free candy allows this population to satisfy their cravings for sweet without any consumption of sugar.
As the vegan population is on the rise globally owing to increasing awareness, there is also a rise in demand for sugar free candy that is made from vegan or plant based ingredients. Translating the consumer’s demand manufacturers have started making sugar free candy that stands on the various expectation of consumers such as vegan, gluten-free, allergen-free, and many more.
Sugar Free Candy: Key Players
Some of the key players in the global sugar free candy market are
- Abdallah Candies Inc.
- The Hershey Company
- Asher’s Chocolate Co.
- Hyet Sweet
- Dr. John’s Healthy Sweets LLC
- Diabetic Candy.com
- LLC, Lily’s Sweets
- ROY Chocolatier
- The Wrigley Company
- Beneo
- Russell Stover Chocolates
- LLC
- See’s Candy Shops, Inc.
- Koochikoo
- Sugarless Confectionery.
Ingredients and Packaging Innovation Gaining Market Traction
Each artificial sweetener has certain specific properties such as melting point, mixing with other ingredients. Different type of candy like, hard candy or chewy candy has different features and thus ingredients and its concentration cannot be replaced. Thus, selection of artificial sweeteners is very crucial and manufacturers precisely study the ingredients for the product to get the best quality sugar free candy.
Various product development such as encapsulating candy with other flavours is attracting masses. Manufacturers are thus developing novel encapsulation techniques for sugar free candy that would help to create a novel product in the market and gain traction.
With the quality of the product, attractive packaging is very important for the manufacturer as this is the first feature of the final product that consumer notices. Before tasting the sugar free candy, consumer differentiates the product from competitors based on the information given on the packaging.
And as this serves a large variety of consumers, manufacturers are mentioning all the label claims and quality certification to get a competitive advantage in the market.
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Regional Analysis Includes
- North America (U.S., Canada)
- Latin America (Mexico, Brazil, Rest of Latin America)
- Europe (Germany, U.K., France, Italy, Spain, BENELUX, Poland, Russia, Nordic, Rest of Europe)
- East Asia (China, Japan, South Korea)
- South Asia (India, Thailand, Malaysia, Vietnam, Indonesia)
- Oceania (Australia, New Zealand)
- Middle East & Africa (GCC Countries, South Africa, Rest of MEA)
The Sugar Free Candy market report has been compiled through extensive primary research (through interviews, surveys, and observations of seasoned analysts) and secondary research (which entails reputable paid sources, trade journals, and industry body databases).
The report also features a complete qualitative and quantitative assessment by analysing data gathered from industry analysts and market participants across key points in the industry’s value chain.
A separate analysis of prevailing trends in the parent market, macro- and micro-economic indicators, and regulations and mandates is included under the purview of the study. By doing so, the Sugar Free Candy market report projects the attractiveness of each major segment over the forecast period.
Sugar Free Candy: Market Segmentation
Based on type :
- Hard candy
- Chewy candy
- Gummies
- Lollipops
- Chewing gums
Based on sweetening agent :
- Stevia
- Isomalt
- Sorbitol
- Maltitol
- Xylitol
- Polydextrose
- Others
Based on the distribution channel :
- B2B
- B2C
- Hypermarket/Supermarket
- Specialty Store
- Convenience Store
- Retailers
- Online Store
- Others
Based on flavors :
- Butterscotch
- Caramel
- Blueberry
- Strawberry
- Banana
- Coffee
- Others
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