High-protein yogurt market is projected to surge to US$70.1 billion by 2033, driven by rising consumer demand for healthy

high protine yogurt market
high protine yogurt market

The global high protine yogurt market is growing in popularity as a result of customers’ search for high-protein food and drink alternatives who their well-being as a top priority. Projections indicate that by the end of 2033, the market value should have reached an impressive US$ 70.1 billion, signifying a noteworthy 7% annual growth rate from 2023 to 2033. This rise can be attributed to the increasing popularity of high-protein yoghurt as a dietary supplement and meat alternative for those who are deficient in protein.

Sales of high-protein yogurt are projected to reach over US$ 36.6 billion globally by 2023. According to FMI, the market has been growing consistently over the past few years, with a decent CAGR of around 2.6% from 2018 to 2022.

Yogurt is one of the high-protein foods and drinks that individuals who care about their health are learning to love more and more on a global scale. This implies that between 2023 and 2033, an annual growth rate of 7% is projected, which is positive news for the market as a whole. By the end of 2033, the market’s entire estimated value is predicted to rocket to an incredible US$ 70.1 billion, if growth continues at this remarkable rate.

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Since fewer people are eating meat and other non-vegetarian foods, high protein yoghurt has become a well-liked and delectable alternative to meet protein requirements. Demand for yoghurt has increased in recent years as it is increasingly frequently regarded as a dietary intervention for correcting protein deficit.

The growing acceptance of live probiotic cultures is another reason driving up demand for high-protein yoghurt globally. As more people who are lactose intolerant look for alternatives to common dairy products, demand for the industry has also grown.

Consumers throughout the world are growing more health conscious and looking for nutrient-rich solutions without compromising on flavour. Yoghurt with a high protein content, which combines the creamy richness of regular yoghurt with protein-rich ingredients, satisfies this demand. As a result of the market becoming very popular with a wide variety of regular customers, it is expanding beyond the health and fitness industry.

Key Takeaways from the High Protein Yogurt Market Study Report

  • With a substantial market share of 23%, the United States took the lead in sales of high protein yogurt in the year 2022. The higher market share in this region is mostly due to the acceptance of high-protein diets and the focus on healthy eating practices.
  • Germany continues to have a prominent position in the high protein yogurt industry and it held 10% of the global revenue in 2022. Meanwhile, the demand for high-protein yogurt in the United Kingdom is expected to advance at a surprising growth rate of 7.1% through 2033.
  • The market in India is expected to grow at a faster rate, following a year-on-year growth rate of 6% during the anticipated period.

High Protein Yogurt Market by Category

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Spoonful
  • Drinkable

By Source:

  • Dairy-Based,
  • Plant-Based

By Flavor:

  • Regular
  • Flavored
  • Berries
  • Vanilla
  • Chocolate
  • Peach
  • Mango
  • Other Flavors

By Sales Channel:

  • Food Service
  • Store-Based Retailing
  • Hypermarkets/Supermarkets

By Region:

  • North America
  • Latin America
  • Europe
  • East Asia
  • South Asia and Pacific
  • Middle East & Africa (MEA)

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Competitive Landscape for the High Protein Yogurt Market Players

Chobani, Danone, Epi Ingredients, Epigamia, General Mills, Koninklijke DSM, Oikos, Pow-Cow, Yeo Valley, and Yoplait Light are some top players in this market. This market’s expanding customer base has been a major factor in the expansion and globalization of industries in recent years.

With numerous crucial discoveries, the high protein yogurt business is currently going through a flavor-packed revolution. Prominent market players are offering a balanced blend of protein and gut-friendly bacteria to entice more consumers and grow their market share.

Recent Developments by the High Protein Yogurt Manufacturing Industries

Chobani LLC announced the introduction of their new Chobani Protein brand of high protein yogurts in January 2023. This new product line comes in a number of flavors, including strawberry, blueberry, and vanilla, and each serving has 20 grams of protein.

General Mills, a leading layer in the high protein yogurt and snacks market, announced in February 2023 that it would buy Epic Provisions. With this purchase, General Mills is now having access to the expanding high protein yogurt industry.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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