The market for dryer sheets was estimated to be worth US$ 12 billion in 2021 and increased by 5.8% year over year to US$ 12.7 billion. The market is anticipated to grow at a CAGR of 4.11% between 2022 and 2032, reaching a valuation of US$ 19 billion.
Today, scents are an inseparable part of hygiene. While consumers purchase household cleaning products, they ensure that they are pleased with the smell of the product. Consequently, many dryer sheet companies have shifted towards R&D activities to create new formulas for making unique odors from dryer sheets.
Dryer sheets impart fabrics with ‘wearable softness’ and pleasant scent. Dryer sheets are cationic surfactants that provide an electrically conductive chemical layer on the fabric that keeps it soft and releases static cling. Therefore, they extend the life of the fabric. Also, dryer sheets are used to provide a subtle and airy fragrance in suitcases, bags, drawers, and washing machine when clothes are being washed. Dryer sheets are used to eliminate dust off the surface of computer screens and window blinds.
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Which are Some Prominent Drivers Spearheading Dryer Sheets Market Growth?
Washing machines are now a necessary household item all over the world. As a result, companies in the laundry care market are introducing novel solutions such as dryer sheets that are compatible with washing machines and provide excellent laundry results. Prominent players in the dryer sheet market are also implementing new marketing strategies to influence consumer purchasing behavior.
New dryer sheets with innovative features, as well as consumer awareness marketing campaigns, are factors influencing the growth of the dryer sheets market in the near future. Furthermore, there is an increasing demand for fabric softeners such as dryer sheets, which provide a positive charge and thus remove static cling in the clothes while also providing a fresh scent.
Other factors driving the growth of the dryer sheets market during the forecast period include rising demand for long-lasting dryer sheets with biodegradability features that increase fabric lifespan, reduce wrinkle formation, and others.
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What are the Challenges Faced by the Dryer Sheets Industry?
Carcinogens found in scented laundry care products, such as dryer sheets, may increase the risk of cancer. This factor may limit the growth of the dryer sheets market in the near future.
Why is Asia-Pacific Emerging as an Opportunistic Dryer Sheets Market?
Japan and China are expected to drive the global dryer sheets market in Asia Pacific. The market is expected to grow to US$ 10 Billion by the end of the analysis period.
China will continue to be one of the fastest-growing markets in this cluster of regional markets. The Asia-Pacific market, led by countries such as Australia, India, and South Korea, is expected to reach US$ 2.8 Billion by 2032.
How is North America Contributing to the Growth of the Dryer Sheets Market?
The dryer sheets market in North America is expected to be worth US$ 3.15 Billion by 2022. North America is expected to dominate the global dryer sheets market. It is made up of a large area that has been developed and where people live with a high standard of living. As a result, the region stands out among the others.
Market Competition
Some of the key participants present in the global Dryer Sheets market include S.C. Johnson & Son Inc., Reckitt Benckiser Group PLC, Colgate-Palmolive, Henkel AG & Co. KGaA, Seventh Generation, Inc., LG Household & Health Care Ltd., Malco Products, Inc., Woolzies Home Essentials, Inc., Procter & Gamble Co., Unilever PLC, Golrang Industrial Group, Church Dwight Co., Inc., and others.
Key Segments Covered in the Dryer Sheets Industry Survey
By Pack:
- 10 to 50 Pieces Dryer Sheets Pack
- 50 to 100 Pieces Dryer Sheets Pack
- 100 to 150 Pieces Dryer Sheets Pack
- 150 and Above Dryer Sheets Pack
By Price Range:
- Low Priced Dryer Sheets
- Medium Priced Dryer Sheets
- High Priced Dryer Sheets
By Sales Channel:
- Dryer Sheets Sales via Supermarkets/Hypermarkets
- Dryer Sheets Sales via Convenience Stores
- Dryer Sheets Sales via Online Stores
- Dryer Sheets Sales via Independent Small Stores
- Dryer Sheets Sales via Other Sales Channels
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