The market for zero calorie chips market is predicted to be worth US$ 2,102.0 million worldwide in 2023. From 2023 to 2033, it is projected to increase at a 6.9% compound annual growth rate (CAGR) to attain a US$ 3,946.8 million valuation. The increasing demand for healthful, nutrient-dense foods is the main factor driving the global market for low-calorie chips.
By 2023, it is projected that sales of zero-calorie chips will total US$2,102.0 billion. Between 2023 and 2033, it is projected to expand at a compound annual growth rate (CAGR) of 7.1%, reaching a projected valuation of US$ 3,946.8 million. According to FMI, one of the main factors driving up sales of zero-calorie chips globally is consumers’ growing desire for nutrient-dense, healthier foods.
Consumers’ perception that low-calorie chips are healthier than traditional chips has contributed to their rising appeal over time. Because these chips are low in calories, they could help you keep your weight constant. This indicates that over the projected period, consumer awareness of diseases associated with particular lifestyle choices would drive demand for healthier items like calorie-free chips.
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Key Takeaways:
- The United States market showed an immensely high CAGR of 6%. This could be due to the rising awareness of obesity within the consumer group.
- FMI calculated that the market in Germany rose at a value share of 3% in 2022.
- The Japanese market rose at a comparatively lower market value of 3% in 2022.
- By 2033, the zero calorie chips industry in Australia is likely to expand at a CAGR of 0%.
- The market in China is likely to progress at a CAGR of 3% during 2033.
- Indian zero calorie chips industry is likely to rise at a steady CAGR of 3.3% through 2033.
Competitive Landscape:
With the heavy competition in the zero-calorie space, top companies proceed by transforming the space by introducing lesser calorie-intensive snacks, ensuring that the snacks are as satisfying and comparable as potato chips, and making consumers feel good about their choices. Many brands are also trying out newer advertising methods to promote themselves.
- Popchips
Popchips is a snack brand that uses gluten-free, non-fried, vegan ingredients to manufacture snacks that are completely crave-able. They mainly manufacture rice chips and potato chips popped using heat and pressure. This ensures that the chips are deeply satisfying. They use oleic oils and ethically sourced spices. This ensures they have significantly lesser fat and calorie content than other fried chips.
- The Kellogg Company
The Kellogg Company has released a line of pre-portioned, single-serve healthy snacks which help in controlling calories. Their website also offers tips and ideas for people who crave snacks to keep their calories under control. They have also released the Special K Cranberry bar, breakfast bars, cookies, and many more such items which are healthy and delicious.
- Frito-Lay North America, Inc.
Frito-Lay has released a line of snacks called SMIPLY snacks, which boast of great taste, with no artificial flavoring, and have reduced fat content. The chips also have added nutrients, such as Vitamin D, Calcium, Iron, Potassium, and many more.
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Global Zero Calorie Chips Market by Category
By Source:
- Potato
- Tapioca
- Tortilla
By Distribution Channel:
- B2B
- Quick Service Restaurants
- Coffee Shops
- B2C
- Online Stores
- Store based Retailing
- Convenience Stores
- Store based Retailing
- Convenience Stores
- Hypermarkets/Supermarkets
- Specialty Stores
- Discounters
- Small Grocers
By Price Range:
- Economy
- Midrange
- Premium
By Packaging Type:
- Pouches
- Box
- Combination pack
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
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About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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