Tattoos have been used as a form of self-expression for thousands of years, but the trend of getting tattooed has gained popularity in the past decade. Market leaders are now emphasizing on offering high-tech and hygienic tattooing experiences. The tattoo market is projected to grow at a Compound Annual Growth Rate (CAGR) of 7.7% between 2021 and 2031.
Despite intense competition, investors remain optimistic about the European Market for Temporary Tattoos. The evident global recovery trend has instilled confidence, attracting new investments to the industry. The substantial presence of major players is expected to continue playing a crucial role in the region’s market growth.
In countries such as France, Spain, Italy and others there has been a significant increase in interest for temporary tattoos which have helped drive the market growth. Secondly, the region also has a large millennial population that have fully adopted this fashion trend especially in temporary cases which led to an increase of sales on temporal tattoos.
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The burgeoning fashion industry in Europe is a major catalyst for market growth. Additionally, the thriving television industry has contributed to increased sales of custom and specialty temporary tattoos, attracting a large customer base. The fashion sector’s continued growth is poised to be a prominent driving factor for the temporary tattoo market in the European region.
Driving Demand for Temporary Tattoos
- Rising Desire for Glamour: Increased interest in creating a glamorous appearance on the skin is expected to boost demand for temporary tattoos, thereby driving market growth.
- Technological Advancements: Improvement in tattoo production techniques is anticipated with the advancement of printing technology, leading to better quality and more innovative designs.
- Decal-Based Tattoos: The industry is benefiting from continuous advancements in printing technology, particularly for the production of decal-based tattoos, which are contributing to market expansion.
- Brand Promotion: Marketing and advertising agencies utilize various methods to promote their brands, with customized brand tattoo stickers emerging as an effective promotional tool.
- Event Giveaways: Businesses distribute customized tattoos at events or social gatherings as part of their promotional strategies, enhancing brand visibility and consumer engagement.
- Children’s Market: Customized tattoos for children are available to promote children’s brands, as kids are drawn to temporary tattoos featuring their favorite characters or superheroes, driving market growth in this segment.
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Trends in Temporary Tattoos Likely to Augment Sales
Players giving a range of different designs in the temporary tattoo is a popular trend in the market. The trend of multi-colored anime characters or particular symbols that give out meaningful thought for the viewers is on a high in the market. Such temporary tattoo’s brilliant color and attractive designs have increased the volume of sales.
As a result, better and differential promotional activities and availability and visibility of wide range of products in the retail stores is expected to boost the sales of temporary tattoos.
US and Canada Temporary Tattoos Market Outlook
North America, particularly the United States, will continue to play a critical role that cannot be overlooked. Any changes in the United States could have an impact on the temporary tattoo market development trend. During the projection period, the market in North America is expected to expand significantly.
The increasing adoption of advanced technologies in this region, as well as the presence of significant players, are expected to provide ample potential possibilities for the market. Moreover, the high number of preference of customers for tattoo in order to fulfill needs of several occasions such as Halloween etc., is a major contributing factor to the ever increasing market in the region.
Who are the Key Manufacturers and Suppliers of Temporary Tattoos?
Some of the leading manufacturers and suppliers of temporary tattoos include
- TEMPORARY TATTOOS
- Inkbox
- Conscious Ink
- TattooFun Inc
- rifoll
- TM International
- SafetyTat LLC
- TATTLY
- Team Dynamics
- Tinsley Transfers
- and among others.
The report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, inputs from industry experts and industry participants across the value chain. The report provides in-depth analysis of parent market trends, macro-economic indicators and governing factors along with market attractiveness as per segments. The report also maps the qualitative impact of various market factors on market segments and geographies.
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Key Segments
By Product Type:
- Airbrush Tattoo
- Glitter Tattoo
- Press on Tattoo
- Others
By End-User:
- Adults
- Kids
By Sales Channel:
- Online
- Offline
By Region:
- North America
- US & Canada
- Latin America
- Brazil, Mexico, Others
- Western Europe
- EU5
- Nordics
- Benelux
- Eastern Europe
- Asia Pacific
- Australia and New Zealand (ANZ)
- Greater China
- India
- ASEAN
- Rest of Asia Pacific
- Japan
- Middle East and Africa
- GCC Countries
- Other Middle East
- North Africa
- South Africa
- Other Africa
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
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