United States and Europe macarons market is booming, set to reach $3.17 billion by 2033 from $1.54 billion in 2023, driven by gourmet tastes like chocolate and caramel. More and more couples are choosing macarons for their wedding cakes, a sign of changing preferences and a growing need for a diverse palate.
By 2022, the US and European macaron markets are expected to be worth US$1.43 billion. It is projected that the market would rise from US$ 1.54 billion in 2023 to US$ 3.17 billion by 2033, at a compound annual growth rate (CAGR) of 7.5%.
In the US and Europe, the macaron industry is flourishing as a result of growing consumer demand for upscale macaron delicacies such chocolate and caramel macarons, among others.
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One reason for the rise in the number of couples incorporating macarons into wedding cakes or macaron towers is a shift in consumer preferences. People are also more willing to try different flavours and varieties when it comes to macarons.
The macaron market is expanding in the US and Europe as a result of growing consumer demand for upscale macaron goods such chocolate and caramel macarons, among others.
One reason for the rise in the number of couples incorporating macarons into wedding cakes or macaron towers is a shift in consumer preferences. People are also more willing to try different flavours and varieties when it comes to macarons.
With the popularity of macarons, there are macaron-only bakeries now offering flavors such as salted caramel, pistachio, and matcha. As the demand for artisanal bakeries has increased, macarons have become more popular. To appeal to their customers, artisans bake different kinds of cakes using different textures, colors, and flavors.
Several Americans and Europeans that avoid certain ingredients such as gluten, dairy, and animal products due to food allergies are on the rise. Plant-based flour can be used to make vegan macarons gluten-free. Due to increasing health awareness among consumers, companies are constantly innovating to produce products that meet the latest health trends.
“Growing food consumption in the upcoming years may increase the food industry’s market share. Companies with decades of experience and product knowledge specialize in creating high-quality products to satisfy consumer demands for healthy products.” – says a lead analyst at Future Market Insights.
Key Takeaways from Market Study
- The United States and Europe macarons market is expected to thrive at a CAGR of 7.5% over the forecast period.
- Supermarkets and hypermarkets may grow due to an ever-growing variety of specialized products
- Europe is predicted to hold a massive share of the market.
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Competitive Landscape:
A significant impact of the pandemic has been felt by macaron manufacturers. Therefore, market players are increasingly focusing on optimizing production to meet the decline in demand with a reduction in production capacity and workforce. Additionally, substantial manufacturers are consolidating their presence through strategic mergers and acquisitions during this time.
Recent Developments:
- It was announced in May 2022 that The Met Store and Laduree launch a limited-edition macaron gift box. Featuring three artisanal Laduree macaron flavors: Ispahan (Rose, Raspberry, and Lychee), Orange Blossom, and Pistachio, which celebrates Islamic cuisine. As a result of Laduree’s partnership with the Met Store, the company has the opportunity to engage the audience with art and culture in a variety of ways. Moreover, the manufacturers have the opportunity to expand their market reach.
- There are several flavors available for the Dalloyau Christmas creation macarons in December 2022, including cocoa and citrus fruit flavors.
- In March 2022, Chantal Guillon may offer a special animal-free macaron made from EVERY EggWhite, a precision-fermented egg white. EVERY Co., a biotechnology company, partnered with Chantal Guillon to create this macaron.
- Laduree, a French brand, has announced that Matthew Kenny, one of the renowned vegan chefs, may lead the brand to a vegan diet in September.
- In addition to offering superfood macarons in 2020, Laudree sells eco-friendly boxes that contain hemp, green tea, matcha, chocolate pomegranate, and marina flavors.
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Market Segmentation by Category
By Flavor:
- Fruit-flavored
- Chocolate
- Caramel
- Lemon
- Vanilla
- Pistachio
- Basic
- Others
By Distribution Channel:
- Supermarket/Hypermarket
- Specialty Stores
- Online Retail
- Others
By Region:
- United States
- Europe
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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