Sweet Success Without the Sugar: Zero-Sugar Beverage Market to Reach US$ 13 Billion Health & Convenience Drive Demand

According to Future Market Insights (FMI), the global surimi market is set to be valued at US$ 3,572.7 million in 2023. Over

Between 2023 and 2033, the demand for surimi is expected to rise globally at a compound annual growth rate (CAGR) of 6.1%. By 2033, it is anticipated that the market’s total valuation will be US$ 6,548.3 million.

More people are becoming aware of the advantages of leading healthy lives and eating a balanced diet. Exercise and weight control are highly valued by health-conscious customers as ways to reduce their chance of acquiring health issues and diseases, such as high blood pressure, diabetes, heart disease, and cholesterol.

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Various health-conscious consumers concentrate solely on exercise and fail to consume enough protein, resulting in a variety of deficiencies. To prevent deficits and keep healthy lifestyles, they are consuming more protein-based products such as surimi than calorie-based products.

Increasing consumption of surimi due to its protein-rich nature is expected to boost the global surimi industry during the projection period.

Adoption of innovative manufacturing technologies to boost surimi production will positively impact the market development.

Apart from the United States and Europe countries, surimi is a widespread ingredient in other emerging markets. Countries such as India offer lucrative opportunities for manufacturers of surimi due to the presence of recognized surimi brands such as Grande Marine.

Various manufacturing technologies such as high pressure processing, ultrasonic processing, enzyme-assisted processing, and microwave assisted processing are being used by companies. This in turn is helping in boosting the market.

In India, there is increasing demand for surimi products such as surimi flakes, crab sticks, and surimi fish sticks in the retail market. Sales of small package sizes and ‘grab and go’ convenience items have surged.

Surimi allows manufacturers to imitate the texture and taste of more expensive products, such as lobster tail, by using less-expensive materials. Growing usage of surimi for making various kinds of high-nutritional processed foods is expected to boost the market.

Affordability is a considerable factor in increasing retail sales of surimi. Consumers have noted that surimi is just one-third the price of other seafood.  It is a low-cost source of protein that is simple to incorporate into seafood meals by individuals cooking at home.

Key players are investing in research & development to create new varieties with innovative characteristics. New high-quality products with sustainable packaging are being introduced into the market to meet the changing consumer demand.

For instance,

  • In December 2022, to decrease the amount of plastic and increase recyclability, Mondi gave Angulas Aguinaga supplementary packaging. It was made of recyclable paper for its Krissia brand chilled surimi sticks.
  • In September 2020, the Japanese seafood company, Maruha Nichiro, introduced a new line of surimi-based products called “Crab Tsumami”. These are made with a combination of real crab meat and surimi paste.

“Growing consumer awareness surrounding organically-sourced foods is a major trend driving growth for surimi products. Manufacturers are likely to find significant growth opportunities in crafting products that are affordable, offer various flavors, and available in compact packs for instant consumption.” – says a lead analyst at Future Market Insights (FMI)

Key Takeaways from the Report:

  • Global demand for surimi is projected to rise at 1% CAGR during the assessment period.
  • By species, fish surimi segment is anticipated to hold about 55% share of the global market.
  • Based on form, fresh category is likely to top a valuation of US$ 2,220.2 million by the end of 2023.
  • The United States surimi market is expected to reach a valuation of US$ 568.2 million by 2033.
  • East Asia is projected to account for about 0% share in the surimi market by 2023.
  • China surimi industry is projected to reach a valuation of US$ 1,888.7 million.

Who is Winning?

Trident Seafoods, Aquamar Inc, American Seafoods Group, Maruha Nichiro Group, Russian Fishery Company, Viciunai Group, Seaprimexco Vietnam, Trans-Ocean, Thong Siek Global, Gadre Marine, Glacier Fish Company, Ocean More Foods Co., Limited, A B Golden Seafood, Arctic Storm Management Group, Maruha Nichiro Group, Seapack Food, Russian Fishery Company, and Trans-Ocean Products are few of the key manufacturers of surimi profiled in the report.

These companies are constantly upgrading their portfolios by launching new surimi varieties. They are also adopting merger & acquisition strategy as well as forming alliances and partnerships to expand their presence. For instance,

  • Recently, new surimi-eel dishes were introduced by Angulas Aguinaga for young customers.
  • In January 2023, Santa Bremor announced that it will relocate the production of surimi sticks to its Russian Sea plant in Noginsk.

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Surimi Market Outlook by Category:

By Species:

  • Fish Surimi
  • Alaska Pollock
  • Atlantic Cod
  • Tilapia
  • Black Bass
  • Others
  • Meat Surimi
  • Pork
  • Beef

By Form:

  • Fresh
  • Whole
  • Fillet
  • Processed
  • Canned
  • Frozen
  • Whole
  • Fillet

By Sales Channel:

  • Direct Sales
  • Indirect Sales
  • Modern Trade
  • Convenience Stores
  • Specialty Food Stores
  • Wholesale Stores
  • Discount Stores
  • Online Retail
  • Other Retail Formats

By Application:

  • Food Industry
  • Pharmaceutical Industry
  • Animal Feed
  • Pet Food
  • Food Service
  • Retail

By Region:

  • Latin America
  • North America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East & Africa

Get More Valuable Insights into Surimi Market:

Future Market Insights (FMI), in its offering, provides an unbiased analysis of the surimi market by presenting historical data between 2018 and 2022 and forecast statistics for the period from 2023 to 2033.

The study divulges compelling insights on the surimi market based on species (fish surimi (Alaska pollock, Atlantic cod, tilapia, black bass, others)) and (meat surimi (pork, beef)), form (fresh (whole, filet)) and processed (canned, frozen (whole and filet)), sales channel (direct sales and indirect sales (modern trade, convenience stores, specialty food stores, wholesale stores, discount stores, online retail, other retail formats)), and application (food industry, pharmaceutical industry, animal feed, pet food, food service, retail) across prominent regions.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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