According to Future Industry Insights (FMI), the email marketing market is expected to increase in value from US$ 10.4 billion in 2021 to US$ 12.4 billion in 2022 and US$ 59.8 billion in 2032. It is anticipated to grow at a robust CAGR of 17% during the next several years.
Over the past 10 years, as the bulk of marketing activities across all sectors have become increasingly digital, the size of the email marketing industry has expanded. Many email and SMS marketing solutions help generate leads by concentrating on the suitable customers to guarantee the company’s success.
Establishing direct communication channels with the target audience and customers through eblast services has surfaced to be a cost-effective method of advertising and marketing. The top service providers in the domain of electronic direct mail marketing have experienced a huge demand owing to the rise in consumerism as well.
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The establishment of e-commerce platforms and delivery network systems in the past decade has also further boosted the requirement and results of free email marketing platform services. With the growth of online business activities, the demand for email marketing is anticipated to witness higher growth opportunities in the future.
Key Takeaways
- The global email marketing market was valued at nearly US$ 10.4 Bn by the end of the year 2021 and is expected to witness an impressive CAGR of 17% until 2032. The absolute dollar growth of the email marketing earnings is predicted to be about US$ 47.4 Bn as per the market analysis report.
- The software segment of the global email marketing market is expected to be the fastest-growing category, with an estimated CAGR of 17.7% over the forecast period. This segment is predicted to acquire more than 80% of the email marketing market share in terms of revenue.
- Among the different types of methods used for free mass mailing services, automated systems are the most attractive option for different end users. This segment is anticipated to be valued at US$ 52.5 Bn by the end of this forecast period by witnessing a growth rate of 17.4%.
- Asia Pacific is turning out to be the fastest-growing region for campaign mail services owing to its emerging information technology and communication (ITC) industry. India is the top-performing country in email marketing services with an estimated CAGR of 20.7%, followed by China at 19.7% over the forecast period.
- The US email marketing market is valued at 1.35 Bn and is poised to grow at an estimated CAGR of 14%. By virtue of the presence of a number of cold email lead generation agencies, the regional market is anticipated to be valued at US$ 6.6 Bn by the year 20232.
Competitive Landscape
The major players operating in the global email marketing market include Alchemy Worx Ltd., Adestra Ltd., GerResponse, Vertical Response, Inc., Dotdigital Ltd., Forfront Ltd., BlueHornet Inc., Constant Contact Inc., BlueTie Inc., Drip Inc., Microsoft Corporation, International Business Machines Corporation, The Rocket Science Group, LLC (mailChimp), iContact Corporation, Zoho Corporation Pvt. Ltd., Campaign Monitor, Natexo Group, Epsilon, Responsys Inc. (Oracle Corporation), and Salesforce Inc.
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Key Segments
By Type:
- Traditional
- Automated
By Component:
- Software
- White Label Software
- Third-party Standard
- Web-based Application
- Services
- Integration and Installation
- Support and Maintenance
By Enterprise:
- SMEs
- Large Enterprise
By End-use Industry:
- Retail/E-Commerce
- IT & Telecom
- Travel & Leisure
- Print/Publishing
- BFSI
- Others
By Region:
- North America
- Europe
- Asia Pacific
- Middle East and Africa
- South America
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Author:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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