In 2024, the bird food market is anticipated to achieve a valuation of US$ 2,206.5 million, with projections suggesting an extraordinary Compound Annual Growth Rate (CAGR) of 2,206.5% from 2024 to 2034. By the end of 2034, the global bird food market size is expected to escalate to US$ 3,229.5 million. This remarkable growth trajectory reflects the increasing demand for bird food products worldwide, driven by factors such as rising pet ownership, growing awareness about bird nutrition, and the expansion of the pet care industry. Such exponential growth presents promising opportunities for businesses operating within the bird food market.
Top bird food makers are keen on keeping the environment safe. Also, more people caring about health for birds might help sell bird food all around the world.
Organisations that don’t make a profit, like the National Audubon Society, said they made lots of money in 2020. They sold more bird feeders for yards and got licenses to sell wild-bird food than ever before. Some stores selling things for birds also reported their customers wanted 50 percent more products this year. A lot of folks who began watching birds did it by putting out a feeder.
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Consumers are increasingly turning to e-commerce sites to buy bird food and supplies since they can provide a large variety of products at exceptional discounts and rates.
Furthermore, e-commerce websites may assist customers modify items based on their individual needs, even if the product is not accessible in a given country’s market. Leading e-commerce sites such as Walmart, Alibaba, and Amazon provide a diverse selection of items from across the world.
Growth Drivers:
- Increasing Pet Ownership: As more people adopt birds as pets, there is a growing demand for specialized bird foods tailored to their nutritional needs.
- Awareness of Proper Nutrition: Pet owners are becoming increasingly aware of the importance of providing proper nutrition to their birds, driving the demand for high-quality bird food products.
- Product Innovation: Continuous innovation in bird food formulations, including organic, natural, and functional ingredients, attracts consumers looking for healthier options for their pets.
- E-commerce Growth: The rise of e-commerce platforms has made bird food more accessible to consumers, allowing for convenient purchasing and delivery options.
- Urbanization and Population Growth: Urbanization trends and population growth lead to a larger customer base for pet-related products, including bird food.
- Health and Wellness Trends: Similar to human food trends, there’s a growing demand for bird food products that emphasize health and wellness, such as those with added vitamins, minerals, and probiotics.
- Increased Bird Ownership Among Seniors: With an aging population, there’s been a rise in pet ownership among seniors, including birds, which further boosts the demand for bird food products.
Industry Restraints:
- Price Sensitivity: Consumers may be price-sensitive when it comes to purchasing bird food, which could limit growth potential, especially for premium products.
- Competition from Homemade Alternatives: Some pet owners opt to create homemade bird food mixes, which could pose a challenge to commercial bird food manufacturers.
- Supply Chain Disruptions: Disruptions in the supply chain, whether due to natural disasters, geopolitical issues, or other factors, can impact the availability and cost of ingredients used in bird food production.
- Regulatory Compliance: Adherence to regulatory standards and certifications, particularly regarding food safety and labeling requirements, adds complexity and cost to the manufacturing process.
- Environmental Concerns: Sustainability and environmental impact are becoming increasingly important to consumers. Bird food manufacturers may face pressure to source ingredients responsibly and reduce packaging waste.
Key Takeaways:
- Humanization of pets has raised consumer awareness, which has resulted in increasing expenditure on bird food.
- South America bird food market is expected to lead the global bird food market over the forecast period (2022-2032)
- Due to the growing trend of pet-parent culture in countries such as China, Japan, India, and Korea, the Asia Pacific market is predicted to rise at a faster rate.
- Bird feeding activity is gaining popularity in developed regions such as North America and Europe.
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Who is winning?
Major players present in the bird food market are
- Wild Birds Unlimited Inc.
- Bulldog Products
- Des Moins Feed Co. Inc.
- Kaytee Products, Inc.
- Pennington Seed Inc.
- D Pet Products.
- F.M. Brown’s Sons, Inc.
- Wagner’s LLC.
- Hartz
- Mars Inc.
- Mogiana Alimentos SA
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Future Market Insights, in its new offering, provides an unbiased analysis of the global bird food market, presenting historical demand data (2017-2021) and forecast statistics for the period from 2022 to 2032.
The study divulges compelling insights on the bird food market based on by types (Seed, Feed, Treats, Suet, Others) by price range (low, medium, and premium), by bird type (wild birds, caged birds, etc), by sales channel (wholesalers/distributors, hypermarkets/supermarket, specialty stores/pet stores convenience stores, online retailers, other retail formats) & Region
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Bird Food Market Outlook by Category
By Product Type:
- Seed
- Feed
- Treats
- Suet
- Others
By Price Range:
- Economical
- Mass
- Premium
By Bird Type:
- Wild Birds
- Caged Birds
By Sales Channel:
- Supermarkets/Hypermarkets
- Pet Specialty Stores
- Drug & Pharmacy Stores
- Multi-Brand Stores
- Online Retailers
- Other Sales Channel
By End Users:
- Veterinary Specialty
- Households
- Animal Shelter
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
Author
Sneha Varghese (Senior Consultant, Consumer Products & Goods) has 6+ years of experience in the market research and consulting industry. She has worked on 200+ research assignments pertaining to Consumer Retail Goods.
Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business operations, technology projects, and driving successful implementations. She has helped create insightful, relevant analysis of Food & Beverage market reports and studies that include consumer market, retail, and manufacturer research perspective. She has also been involved in several bulletins in food magazines and journals.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of ~400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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