The global bag-in-tube market is poised for substantial growth, projected to reach a remarkable US$ 17.8 million by 2029, with a compelling Compound Annual Growth Rate (CAGR) of 13.1% anticipated between 2022 and 2029. At the forefront of this burgeoning market, the adoption of Metallized PET for bag-in-tube packaging promises to revolutionize product preservation and consumer convenience.
In contrast to conventional wine packaging, where bottles typically have a shelf-life of only 1 to 2 days after opening, bag-in-tube packaging offers an extended shelf-life of six to eight weeks post-opening. This longevity is attributed to the high barrier protection provided against air, moisture, and microbes, effectively preserving the aroma and freshness of the wine. The bag-in-tube configuration, featuring a single or double-layered bag, facilitates convenient dispensing through a tap situated at the base.
The utilization of Metallized PET and EVOH barrier + PE materials in bag-in-tube production underscores its superiority in safeguarding product integrity while offering unparalleled convenience for end-users such as restaurants, hotels, and catering services. The package not only ensures the long-term preservation of wine quality but also simplifies usage and storage, making it an increasingly popular choice across European countries.
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Key Market Dynamics:
Factors Propelling Bag-in-Tube Market Growth:
- Extended Shelf-life: Bag-in-tube packaging prolongs the shelf-life of wine, ensuring prolonged freshness and aroma preservation.
- High Barrier Protection: Enhanced barrier properties safeguard against air, moisture, and microbial intrusion, maintaining product quality.
- Convenience and Versatility: Bag-in-tube packages offer ease of handling, storage, and dispensing, catering to diverse end-user requirements.
Challenges Confronting Bag-in-Tube Market:
- Competition from Conventional Formats: Established wine packaging formats such as wooden drums and glass bottles pose formidable competition to bag-in-tube packaging.
- Emergence of Bag-in-Box Packaging: Bag-in-tube faces competition from similar bag-in-box packaging offerings, intensifying market competition.
Industry Trends:
- Eco-Friendly Materials: Growing emphasis on sustainability is driving the bag-in-tube market towards eco-friendly materials, responding to consumer demand for environmentally responsible packaging.
- Innovative Dispensing Solutions: Manufacturers are focusing on developing advanced dispensing solutions to enhance user convenience and differentiate their products in the competitive bag-in-tube market.
- Diverse Applications: The bag-in-tube format is witnessing increased adoption across diverse industries, from food and beverage to pharmaceuticals, as companies recognize its versatility and practicality.
- Customization and Branding: Brands are leveraging customizable bag-in-tube packaging to enhance their product visibility and create a unique identity in the market, catering to consumer preferences for personalized experiences.
- Extended Shelf Life Technology: Ongoing advancements in barrier technologies are extending the shelf life of products in bag-in-tube packaging, addressing the need for longer-lasting freshness and quality assurance.
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Growth Drivers in Bag-in-Tube Industry:
- Rising Consumer Demand for Convenience: The bag-in-tube market is driven by the increasing preference for convenient packaging solutions, offering ease of use and portability for consumers on the go.
- Innovation in Packaging Design: Continuous innovations in bag-in-tube packaging design, such as improved dispensing mechanisms and material advancements, are attracting manufacturers looking to differentiate their products in the market.
- Expanding Application in Various Industries: The versatility of bag-in-tube packaging is fostering its adoption across a range of industries, including beverages, cosmetics, and pharmaceuticals, contributing to overall market growth.
- Environmental Sustainability Concerns: Growing awareness of environmental sustainability is propelling the bag-in-tube market, with eco-friendly materials and recyclability becoming key factors influencing consumer choices and industry trends.
- Preference for Extended Shelf Life: The bag-in-tube format offers effective barrier properties, contributing to an extended shelf life for products. This feature is a significant growth driver as consumers seek products with longer freshness and quality assurance.
Key Takeaways
- Metalized PET will continue to be the favoured material in the bag-in-tube market, with more than 60% of the market expected to be captured between 2019 and 2029.
- By 2029, demand from wine and olive oil producers is predicted to account for roughly 80% of the global bag-in-tube market, and it is expected to develop at a faster rate than any other segment.
- Western Europe is estimated to dominate the bag-in-tube market, with a CAGR of more than 10% from 2019 to 2019.
- Bag-in-tube makers can make significant profits by targeting wine and spirit producers, as these end users see bag-in-tube as a lightweight, leak-proof, and cost-effective packaging alternative to glass.
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Key Segments
By Capacity:
- Less than 1000 ml
- 1000 to 2000 ml
- 2001 to 3000 ml
- More than 3000 ml
By Product:
- EVOH Barrier + PE
- Metallized PET
By End-use:
- Wine
- Spirit
- Olive Oil
- Fruit Juices
- Others
Author:
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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