The global drinkable yogurt market is expected to expand quickly and be valued at USD 50 billion by the end of 2022. It is anticipated to develop even faster, with a compound annual growth rate of 6.5%, reaching a staggering USD 94 billion by 2032. Probiotics, which are good for the gut and can be found in dairy products like yoghurt, are the cause of this increase.
From 2022 to 2032, the drinkable yoghurt market is expected to expand at a compound annual growth rate (CAGR) of 6.5%, from a projected USD 50 billion at the end of 2022 to a valuation of USD 94 billion by 2032.
In the dynamic realm of functional foods, the global drinkable yogurt market is not just a trend but a nutritional revolution on the rise. With a projected value of USD 94 billion by 2032, boasting a robust 6.5% CAGR, this market presents a compelling investment opportunity for forward-thinking investors.
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Overview of Market: The global drinkable yogurt market is on an upward trajectory, projected to soar from USD 50 billion in 2022 to a staggering USD 94 billion by 2032, exhibiting a robust compound annual growth rate (CAGR) of 6.5%. Probiotics, known for their gut health benefits, are the driving force behind this exponential growth.
Key Trends Shaping the Market:
- Probiotic Revolution: The rise of health-conscious consumers is propelling the demand for drinkable yogurt, enriched with probiotics. Probiotics contribute to digestive health and help alleviate various gastrointestinal issues, fostering a surge in market demand.
- Nutritional Superiority: Drinkable yogurt boasts a balanced nutritional profile, surpassing traditional spoonable yogurt. Higher levels of essential nutrients, including protein, calcium, potassium, and vitamins, position it as a preferred choice for those seeking a nutrient-rich and convenient beverage.
- Changing Consumer Perceptions: Increased health awareness and changing perceptions of dietary habits are spurring the demand for drinkable yogurt. With consumers prioritizing gut health and overall well-being, drinkable yogurt has become a staple in maintaining a healthy lifestyle.
Unique Selling Proposition (USP): Emphasizing its distinctive edge in the market, drinkable yogurt stands out as a versatile and convenient solution for consumers aiming to enhance their health through probiotics. Its superior nutritional content and diverse flavor options make it a compelling choice in the evolving landscape of functional foods.
Growing Factor for Investors: Investors seeking lucrative opportunities in the food and beverage industry should take note of the projected 6.5% CAGR from 2022 to 2032. The surge in health-conscious consumer preferences, along with the increasing demand for probiotic-rich products, positions the drinkable yogurt market as a resilient and high-growth investment avenue.
Overview of Market Dynamics: The market’s exceptional growth is fueled by factors such as changing consumer perceptions, where health-conscious individuals are integrating drinkable yogurt into their daily routines. Its nutritional superiority, encompassing essential nutrients and vitamins, positions it as a frontrunner in the beverage industry.
Unique Selling Proposition (USP): The versatility and convenience of drinkable yogurt emerge as its USP, catering to the evolving preferences of consumers who prioritize health without compromising on taste. With a wide array of flavors and superior nutritional content, drinkable yogurt stands out in the competitive landscape.
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The Increase in Awareness Drives the Demand for Drinkable Yogurt Market
One of the main drivers of the demand for drinkable yoghurt is expected to be the rise in the number of overweight and obese persons. Drinkable yoghurt is classified as a calcium and phosphorus-enriched product that strengthens bones, a source of vitamins and proteins, and a toxicity-removal agent in the form of molybdenum. The demand for drinkable yoghurt has been fueled by people’s increased awareness of their health and diet.
The consumers’ perceptions have changed as a result of the rise in health awareness. The Agricultural Marketing Resource Centre (AgMRC) reports that 170 processing facilities produced 4.5 billion pounds of yoghurt in 2017. Yoghurt consumption has increased and yoghurt has been included into many more food products as a result of the health advantages associated with probiotics. To maintain a healthy lifestyle, customers attempt to incorporate drinkable yoghurt into their diet. The market for drinkable yoghurt is predicted to benefit from changing food consumption patterns, busy lifestyles, rising disposable income, more urbanisation, rising health consciousness among the populace, and diet-following tactics. These elements are therefore recognised as the drivers of the drinkable yogurt market.
Drinkable Yogurt Market: Regional Analysis
The remarkable growth of the drinkable yogurt market in developed countries of North America has proven the leading revenue generating asset in the arena of food and beverage industries. Growing healthcare awareness and diet consciousness program by the local government body in developing region like Asia-Pacific and African region has a great impact on healthy lives. So, it will bring the opportunity for a drinkable yogurt market on a large scale in such regions. Considering the Asian Pacific as a densely populated region and responsive public demand will also be one of the reasons for the increasing production as well as the consumption of drinkable yogurt market. The nutritional diet consciousness anticipates the growth of the drinkable yogurt market in the Asian-pacific region.
Drinkable Yogurt Market: Key Participants
- Ultima Foods Inc,
- Chobani Inc.,
- NESTLÉ SA,
- General Mills,
- Danone Groupe SA,
- Kraft Foods Group Inc,
- Sodiaal S.A,
- Yakult Honsha Co. Ltd,
- Cocoberry Restaurants and Distributors Private Limited,
- Red Mango, LLC,
- Parag Milk Foods Limited processes,
- Kiwikiss, LLC,
- Gujarat Cooperative Milk Marketing Federation Ltd,
- Danone SA,
- Britannia Industries Ltd,
- Mother Dairy Fruit & Vegetable Pvt Ltd. (Mother Dairy Foods Processing Limited),
- DANA Dairy Group LTD
Drinkable Yogurt Market by Category
By Category, Drinkable Yogurt Drinks Market is Segmented as:
- Dairy-based yogurt
- Non-dairy based yogurt
By Type, Drinkable Yogurt Drinks Market is Segmented as:
- Plain Yogurt
- Drinkable Yogurt
By Sales Channel, Drinkable Yogurt Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
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