The gluten-free pasta market is estimated to reach US$ 11,687.0 million in 2023 and US$ 18,046.5 million by 2033. Over the anticipated term, there will likely be a significant growth in sales of gluten-free pasta (CAGR: 4.0%).
The gluten-free diet has been increasingly popular in recent years as more individuals look for healthier options and are concerned about their health. The market for gluten-free pasta is one that has grown significantly.
As the health hazards linked with gluten become more widely known, more and more people are adopting gluten-free diets.
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Notably, millennials and Gen-Zs, who prioritize their well-being and are more conscious of the foods they consume, play a significant role in driving the demand for gluten-free pasta.
The gluten-free pasta market has evolved significantly, with manufacturers introducing diverse products to cater to various dietary preferences and needs.
From traditional grain-based alternatives like rice and corn to innovative options like quinoa, lentil, and chickpea-based pasta. There is now a wide selection available for consumers to choose from.
The gluten-free pasta market is set to soar, with a projected value of US$ 18,046.5 million by 2033, up from US$ 11,687.0 million in 2023, marking a substantial growth with a CAGR of 4.0%. The surge in popularity of gluten-free diets, driven by heightened health consciousness, is fueling the demand for pasta without gluten.
As the awareness of health risks associated with gluten grows, more individuals are embracing gluten-free diets, contributing to the remarkable growth of the gluten-free pasta market. Millennials and Gen-Zs, prioritizing their well-being and making conscious food choices, are pivotal in driving this demand.
The gluten-free pasta market has witnessed significant evolution, with manufacturers introducing diverse products to cater to various dietary preferences. From traditional grain-based alternatives like rice and corn to innovative options such as quinoa, lentil, and chickpea-based pasta, consumers now have a wide array of choices.
Accessibility is key to the market’s growth, and supermarkets, health food stores, and specialty stores are now stocked with a diverse range of gluten-free pasta options. The surge in e-commerce platforms further enhances accessibility, allowing individuals to conveniently purchase gluten-free pasta from the comfort of their homes.
Fresh gluten-free pasta is anticipated to dominate the market, accounting for approximately 56.9% in 2022. Dried gluten-free pasta is expected to experience a substantial growth rate of 5.7%, driven by the increasing demand for longer shelf-life products.
Key Takeaways:
- Brown rice pasta is expected to be the leading product type, holding more than 50.0% share in 2022 and capturing a CAGR of 3.1%.
- Multigrain pasta holds a significant share of 27.5% in the market, appealing to health-conscious consumers seeking nutritious options.
- The United States is expected to have an 18.9% share, driven by a high prevalence of gluten intolerance.
- Italy is projected to hold a 21.8% share, fueled by the consumption of packaged food among millennials and Gen-Zs.
- India is anticipated to hold a prominent share of 30.3% in South Asia, benefiting from the penetration of the e-commerce industry and growing consumer awareness.
Competitive Landscape:
The gluten-free pasta industry is highly competitive, with both domestic and international firms vying for market share. Key players include Barilla G. e R. Fratelli S.p.A., Jovial Foods, Inc., Ebro Foods, S.A., The Hain Celestial Group, Inc., and The Kraft Heinz Company.
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Recent Developments:
- The Artisan Olive Oil company introduced its new Mediterranean artisan brand, offering organic and gluten-free pasta in the UK in August 2019.
- Pamela’s Products, a California-based gluten-free products firm, launched a range of gluten-free pasta and pasta dinners in August
Supermarkets, health food stores, and specialty stores now stock a wide assortment of gluten-free pasta options, making them easily accessible to consumers worldwide. Furthermore, the rise of e-commerce platforms has further contributed to the market’s accessibility. Allowing individuals to purchase gluten-free pasta from the comfort of their homes conveniently.
Fresh gluten-free pasta will dominate the market, accounting for around 56.9% in 2022. Dried gluten-free pasta is projected to experience a substantial growth rate of 5.7%, driven by increasing demand for longer shelf-life products.
Brown rice pasta is expected to be the leading product type, holding more than 50.0% share in 2022 and capturing a CAGR of 3.1%. Multigrain pasta holds a significant share of 27.5% in the market, appealing to health-conscious consumers seeking nutritious options.
The United States is expected to have an 18.9% share, driven by a high prevalence of gluten intolerance. Italy is projected to hold a 21.8% share, fueled by the consumption of packaged food among millennials and Gen-Zs.
India is anticipated to hold a prominent share of 30.3% in South Asia, benefiting from the penetration of the e-commerce industry and growing consumer awareness.
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Competitive Landscape of Gluten-free Pasta Market:
The gluten-free pasta industry is very competitive, given the existence of domestic and international firms in this sector. THE INDUSTRY’S LEADING PARTICIPANTS ARE Barilla G. e R. Fratelli S.p.A., Jovial Foods, Inc., Ebro Foods, S.A., The Hain Celestial Group, Inc., and The Kraft Heinz Company.
Key businesses concentrate on product development and innovation to meet consumer expectations by providing a variety of flavours and high-quality products in order to maintain premiumization. The main strategy of certain important players is mergers and acquisitions. With these tactics, they hope to keep their industry leadership and high standards for their products.
Key Segments Covered in the Gluten-free Pasta Market Report:
By Category:
- Fresh
- Dried
By Product Type:
- Chickpea Pasta
- Multigrain Pasta
- Brown Rice pasta
- Quinoa Pasta
By Distribution Channel:
- B2B
- B2C
- Hypermarkets/Supermarkets
- Convenience Stores
- Discount Stores
- Food and Drink Specialty Stores
- Independent Small Groceries
- E-commerce (Online Retail)
By Region:
- North America
- Latin America
- Western Europe
- Eastern Europe
- Asia Pacific Excluding Japan (APEJ)
- Japan
- The Middle East & Africa (MEA)
Recent Developments in the Market
- The Artisan Olive Oil company introduced its new Mediterranean artisan brand. Organic pasta and gluten-free pasta from the Piedmont region in northern Italy, in the United Kingdom in August 2019.
- Pamela’s Products, a gluten-free products firm based in California, debuted a range of gluten-free pasta and pasta dinners in August 2017.
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