The global airless packaging market is poised to achieve a valuation of US$ 5.9 billion in 2023, with a projected CAGR of 4.7% from 2023 to 2033. By the end of 2033, the market is anticipated to reach US$ 9.5 billion, representing a significant growth trajectory in the industry.
Cosmetic Brands Drive Demand
The increasing demand for airless packaging among numerous cosmetic brands is a key driver propelling sales in the airless packaging market. Cosmetic companies are increasingly adopting airless packaging for products such as serums, foundations, natural skin care creams, and anti-wrinkle solutions. These premium cosmetic products are often at risk of oxidation, making airless packaging a preferred choice to preserve product quality and freshness for an extended period.
Long Shelf Life Requirements
Airless pump bottles are gaining popularity in the cosmetics industry due to their ability to provide a longer shelf life for cosmetic products. The shift from traditional dip tubes to airless, non-pressurized chambers has contributed to the rising demand for airless packaging. Consumers are also seeking products with fewer or no preservatives, making airless packaging ideal for organic and natural creams and serums. With airless packaging, products are fully dispensed, ensuring stability and freshness over time.
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Growth Drivers in the Airless Packaging Industry:
Consumer Preference for Sustainable Packaging:
- Growing awareness and concern about environmental sustainability are driving consumers and businesses to adopt eco-friendly packaging solutions, including airless packaging. This shift is pushing manufacturers to invest in innovative and sustainable packaging materials.
Increasing Demand for Premium Cosmetics and Skincare Products:
- The beauty and personal care industry is witnessing a rising demand for premium products. Airless packaging is favored for its ability to preserve the integrity and effectiveness of high-end cosmetics and skincare formulations, contributing to the market’s growth.
Stringent Regulations on Product Safety and Contamination Prevention:
- Regulatory bodies around the world are imposing strict guidelines on product safety and contamination prevention in the packaging industry. Airless packaging systems offer an effective barrier against external contaminants, meeting these regulatory requirements and driving their adoption.
Next-Generation Smart Packaging
The advancements in airless packaging technology are paving the way for next-generation smart packaging solutions. With features designed to maintain product integrity and freshness, airless packaging is poised to revolutionize the cosmetics industry and beyond.
Industry Trends in the Airless Packaging:
Customization and Personalization:
- The trend of personalized and customizable packaging solutions is gaining momentum. Companies are adopting airless packaging with features like color customization, branding options, and unique designs to create a differentiated product presence on the market.
Integration of Smart Packaging Technologies:
- Smart packaging, including features like RFID tags, QR codes, and NFC technology, is being integrated into airless packaging. This trend enhances product traceability, facilitates interactive consumer experiences, and provides valuable data for supply chain management.
Emphasis on Lightweight and Space-Efficient Designs:
- The industry is witnessing a trend towards lightweight and space-efficient packaging designs. Airless packaging solutions are being optimized for reduced material usage, making them more sustainable and cost-effective while meeting the demand for compact and portable product packaging.
Rise of E-Commerce and Direct-to-Consumer Sales:
- With the growing prominence of e-commerce and direct-to-consumer sales channels, airless packaging is becoming more crucial. Its protective properties ensure products remain intact during transportation, reducing the likelihood of damage and enhancing the overall customer experience.
Collaborations and Partnerships for Innovation:
- Collaborations between packaging manufacturers, technology providers, and product brands are fostering innovation in the airless packaging market. These partnerships aim to create cutting-edge solutions that address specific industry needs and challenges, driving the market forward.
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“Increasing demand for a wide range of cosmetic products as well as a growing need for a longer shelf life of the same augments the global sales of the airless packaging market during the forecast period,” says an FMI analyst.
Key Takeaways:
- Heightened demand from different industry verticals, particularly the cosmetic sector, will strengthen the market.
- The airless packaging market in the U.S. will acquire about 23.9% of the global market share by 2032.
- China’s airless packaging market will expand 2.2 times the current value during 2022-2032.
- Plastic airless packaging will witness heightened demand while accounting for 66.3% of the global market share.’
- Airless bottles will grow at a standard 5.1% CAGR over the forecast period.
Competitive Landscape
Aptar Group Inc., Albea Beauty Holdings S.A., Silgan Holdings Inc., Lumson SPA, HCP Packaging, Quadpack Industries, Libo Cosmetics Company, Fusion Packaging, WestRock Company, ABC Packaging Ltd., Raepak Ltd., COSME Packaging, Eastar Cosmetic Packaging, Andler Packaging Group, and Cospack America Corp., among others are some of the major players in the airless packaging market profiled in the full version of the report.
Major market players are focusing on capacity expansion to cater to the growing demand. These organizations are investing more into the expansion of their current facilities, developing sustainable and innovative products to meet the elevated demand for sustainable packaging. Mergers, acquisitions, and collaborations are some other tactics employed by major businesses in the field.
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Market Outlook
The airless packaging market is expected to witness robust growth, driven by the increasing demand for convenient and effective packaging solutions across various industries. As consumer preferences continue to evolve, the adoption of airless packaging is likely to surge, offering innovative solutions for preserving product quality and enhancing user experience.
Airless Packaging Market Outlook by Category:
By Packaging Type:
- Bottles
- Jars
- Tubes
By Material:
- Plastic
- Glass
By Dispensing Systems:
- Pumps
- Dropper
- Twist & Clicks
By Region:
- North America
- Latin America
- Europe
- South Asia
- East Asia
- Middle East & Africa
- Oceania
Author
Ismail Sutaria (Lead Consultant, Packaging and Materials) has over 8 years of experience in market research and consulting in the packaging & materials industry. Ismail’s strength lies in identifying key challenges faced by the client and offering logical and actionable insights to equip the clients with strategic decision-making power.
Ismail has been an instrumental part of several transformational consulting assignments. His key skills include competitive benchmarking, opportunity assessment, macroeconomic analysis, and business transformation advisory. Ismail is an MBA holder in Marketing and has a Bachelor’s Degree in Mathematics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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