The global high protine yogurt market is growing in popularity as a result of customers’ search for high-protein food and drink alternatives who priorities their health. Based on projections, the market value is expected to reach a remarkable US$ 70.1 billion by the end of 2033, representing a notable 7% annual growth rate from 2023 to 2033. This increase is explained by the growing use of high-protein yoghurt as a meat substitute and nutritional supplement for people with protein deficiencies.
By 2023, sales of high-protein yoghurt are expected to reach approximately US$ 36.6 billion worldwide. The market has been expanding steadily over the last several years, according to FMI, with a respectable CAGR of almost 2.6% from 2018 to 2022.
Yoghurt is one of the high-protein foods and beverages that people around the world who are concerned about their health are currently becoming more and more fond of. This means that a 7% annual growth rate is anticipated between 2023 and 2033, which is encouraging for the market overall. If the market continues to grow at this remarkable rate, its total estimated value is expected to soar to an astounding US$ 70.1 billion by the end of 2033.
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Since fewer people are eating meat and other non-vegetarian foods, high protein yoghurt has become a well-liked and delectable alternative to meet protein requirements. Demand for yoghurt has increased in recent years as it is increasingly frequently regarded as a dietary intervention for correcting protein deficit.
The growing acceptance of live probiotic cultures is another reason driving up demand for high-protein yoghurt globally. As more people who are lactose intolerant look for alternatives to common dairy products, demand for the industry has also grown.
Consumers throughout the world are growing more health conscious and looking for nutrient-rich solutions without compromising on flavour. Yoghurt with a high protein content, which combines the creamy richness of regular yoghurt with protein-rich ingredients, satisfies this demand. As a result of the market becoming very popular with a wide variety of regular customers, it is expanding beyond the health and fitness industry.
Key Takeaways from the High Protein Yogurt Market Study Report
- With a substantial market share of 23%, the United States took the lead in sales of high protein yogurt in the year 2022. The higher market share in this region is mostly due to the acceptance of high-protein diets and the focus on healthy eating practices.
- Germany continues to have a prominent position in the high protein yogurt industry and it held 10% of the global revenue in 2022. Meanwhile, the demand for high-protein yogurt in the United Kingdom is expected to advance at a surprising growth rate of 7.1% through 2033.
- The market in India is expected to grow at a faster rate, following a year-on-year growth rate of 6% during the anticipated period.
High Protein Yogurt Market by Category
By Nature:
- Organic
- Conventional
By Product Type:
- Spoonful
- Drinkable
By Source:
- Dairy-Based,
- Plant-Based
By Flavor:
- Regular
- Flavored
- Berries
- Vanilla
- Chocolate
- Peach
- Mango
- Other Flavors
By Sales Channel:
- Food Service
- Store-Based Retailing
- Hypermarkets/Supermarkets
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and Pacific
- Middle East & Africa (MEA)
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Competitive Landscape for the High Protein Yogurt Market Players
Chobani, Danone, Epi Ingredients, Epigamia, General Mills, Koninklijke DSM, Oikos, Pow-Cow, Yeo Valley, and Yoplait Light are some top players in this market. This market’s expanding customer base has been a major factor in the expansion and globalization of industries in recent years.
With numerous crucial discoveries, the high protein yogurt business is currently going through a flavor-packed revolution. Prominent market players are offering a balanced blend of protein and gut-friendly bacteria to entice more consumers and grow their market share.
Recent Developments by the High Protein Yogurt Manufacturing Industries
Chobani LLC announced the introduction of their new Chobani Protein brand of high protein yogurts in January 2023. This new product line comes in a number of flavors, including strawberry, blueberry, and vanilla, and each serving has 20 grams of protein.
General Mills, a leading layer in the high protein yogurt and snacks market, announced in February 2023 that it would buy Epic Provisions. With this purchase, General Mills is now having access to the expanding high protein yogurt industry.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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