The Himalayan Salt Market is witnessing steady growth, projected to achieve a value-based CAGR of 4.9% from 2022 to 2032. With an estimated size of US$ 11.4 billion in 2022, it is expected to reach a substantial valuation of US$ 18.5 billion by 2032. The top three countries hold a significant 35% market share, indicating a global surge in demand for this natural and mineral-rich salt. The increasing adoption of healthy and organic alternatives in the food industry is driving this growth.
Himalayan salt is dug manually from historic mines in Asian mountain ranges and produced through water evaporation. Himalayan salt is obtained organically and may contain trace amounts of additional minerals in addition to the same sodium content as table salt. Because of its particular flavour, it is used in various sauces and curries. Furthermore, Himalayan salt blocks are used as grilling surfaces, giving meals cooked on them a saline flavour.
Bath salts are another product made from Himalayan salt. In spas, they help to cure skin damage and painful muscles. Customers are purchasing salt lamps in increasing numbers due to claims that they improve the region’s air quality, elevate the mood, promote good sleep, and are aesthetically pleasing.
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Rising preference for healthy and organic products is expected to propel the demand for Himalayan salt as its production does not include addition of any chemical components. North America and Europe are expected to be attractive markets for Himalayan salt due to high disposable income and rising health concerns.
In Asia Pacific, salt is already used in many home remedies to avoid dehydration and bacterial formation. This is expected to impact the demand for Himalayan salt in countries such as India and China.
“Increasing adoption of Himalayan pink salt in personal care products, along with rising emphasis on the consumption of clean label products is expected to augment the growth in the market over the assessment period,” says an FMI analyst.
Key Takeaways:
- North America Himalayan salt market is estimated to be valued at US$ 2.5 Bn in the 2022 and to register a value of US$ 4.2 Bn in 2032, witnessing a CAGR of 4.9% in the forecast period.
- Market share of Latin America and Oceania is 4.5% and 5.3%, respectively, in 2022.
- The Europe Himalayan salt market is expected to reach US$ 4.07 Bn by 2032.
- By application, the food and beverage segment will hold the highest market share of 55% during assessment period.
- Sales of Himalayan salt through online sales channels will continue gaining traction.
Competitive Landscape
Key Himalayan salt manufacturers are investing in developing innovative products that have multiple utilities. Mergers and alliances have been a prominent growth strategy adopted by companies planning to extend their market presence in the global Himalayan salt market. For instance:
- Twincraft offers Himalayan pink salt soap that is made from a translucent base that has hydrating properties. It is a better alternative for sugar and coffee curbs that helps to remove dead skin and brighten the skin tone.
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The study offers compelling insights based on Product Type (Iodized, Non-Iodized), By Application (Food & Beverage, Bath Salts, Salt lamps, Others), Sales Channel (Offline Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Stores, Other Sales Channel), Online Sales Channel (Company Website, E-commerce Platform), Region (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA)
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Frequently Asked Questions
- How much is the global Himalayan salt market worth?
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- At what rate did the demand for Himalayan salt grow between 2017 to 2021?
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- What are the key trends shaping the Himalayan salt market?
- At what rate will Himalayan salt demand grow in North America?
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