The global conversational commerce market is anticipated to expand at a compound annual growth rate (CAGR) of 15.6% between 2022 and 2032, according to Future Market Insights. By 2032, the market is expected to be valued US$ 26,301.8 million. According to FMI, its estimated value by 2022 will be US$ 6,147.1 Mn.
One of the main facets of e-commerce, conversational commerce involves interacting with customers using chatbots, messenger apps, and social media. It enables businesses or brands to have a deeper understanding of the worries, problems, grievances, and desires of their patrons. Both sides may gain from this type of discussion as it can foster more casual, natural, and tailored communication between them.
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Key Takeaways: Conversational Commerce Market
- By component, the solution segment reached a valuation of US$ 3,441.2 Mn in 2021.
- By type, the chatbots segment is anticipated to lead the global market with a share of nearly 59.5% by 2032.
- By deployment mode, the on-premises segment was worth US$ 3,147.3 Mn in 2021.
- By enterprise size, the large enterprises segment dominated the market in 2021 with a valuation of US$ 2,971.0 Mn.
- By business function, the sales segment was valued at US$ 1,538.9 Mn in 2021.
“Increasing penetration of the internet in regions like South Asia and Pacific is likely to boost the use of social media, thereby encouraging companies to communicate with their customers through conversational commerce. Besides, new solutions can help companies to address and clear repetitive questions, doubts, and prevent the exchange of false information,” says a FMI analyst.
Investments by Companies to Launch Social Media Marketing Campaigns Will Aid Growth
Messaging applications like WhatsApp are equipped with various features that would help businesses to boost their growth. Social media platforms like Instagram allow companies to share updates, sell their products, and interact with customers online.
Social media platforms are considered to be an ideal place for companies to market their products and services as their target customers are usually active on these platforms, especially if they are young. Being open to accepting messages from consumers, companies can allow the exchange of raw and direct messages.
This would further enable businesses to better understand various problems that their customers are facing to approach and solve the issue. Personalized interactions with customers can also help improve the brand image and enhance sales.
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Conversational Commerce Market Outlook by Category
By Component:
- Solution
- Services
- Training and Consulting Services
- System Integration and Implementation Services
- Support and Maintenance Services
By Type:
- Chatbots
- Intelligent Virtual Assistants
By Deployment Mode:
- Cloud
- On-Premises
By Enterprise Size:
- Small and Mid-Sized Enterprises (SMEs)
- Large Enterprises
By Business Function:
- Sales
- Finance
- HR
- Operations
- IT Service Management
By Industry:
- BFSI
- Healthcare and Life Sciences
- IT & Telecom
- Retail and E-commerce
- Travel and Hospitality
- Media and Entertainment
- Automotive
- Others
By Region:
- North America
- Latin America
- Europe
- South Asia & Pacific
- East Asia
- Middle East & Africa
Author:
Sudip Saha is the managing director and co-founder at Future Market Insights, an award-winning market research and consulting firm. Sudip is committed to shaping the market research industry with credible solutions and constantly makes a buzz in the media with his thought leadership. His vast experience in market research and project management a consumer electronics will likely remain the leading end-use sector cross verticals in APAC, EMEA, and the Americas reflects his growth-oriented approach to clients.
He is a strong believer and proponent of innovation-based solutions, emphasizing customized solutions to meet one client’s requirements at a time. His foresightedness and visionary approach recently got him recognized as the ‘Global Icon in Business Consulting’ at the ET Inspiring Leaders Awards 2022.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 400 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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