Fueling Wellness: The Growing Processed Superfruits Market and Its Impact on Functional Foods and Beverages | FMI

Processed Superfruits Market
Processed Superfruits Market

The Processed Superfruits Market  is flourishing as a result of growing customer knowledge of health advantages and a need for easily accessible, wholesome products. Packed with vitamins and antioxidants, these superfruits are highly sought after, particularly in the functional food and beverage sector. Processed Superfruits Market is anticipated to continue growing steadily between 2022 and 2032, with a estimated CAGR of roughly 5%. It is anticipated that the global market will increase from $53.7 million in 2022 to $87.5 million in 2032. This industry is very appealing to businesses because it is developing in other fields as well, such power and liquid.

Because consumers are becoming more aware of the health benefits and are demanding handy, nutrient-dense goods, the market for processed superfruits is growing at an astonishing rate. With the growth of the functional food and beverage industry, processed superfruits are becoming more and more popular. Antioxidants and vitamins abound in these fruits. It is expected that this upward trend would persist, presenting opportunities for participants in the business.

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Over the forecast period of 2022 to 2032, the market for processed superfruits is anticipated to display a consistent CAGR of roughly 5%. By 2032, the global market is expected to have grown from US$ 53.7 million in 2022 to US$ 87.5 million. The power segment, which grew from US $ 28.2 billion at the end of 2016 to US $ 26.8 billion in 2021, according to Future Market Insights’ estimate, experienced a growth rate of 5.1%. The liquid market is expected to grow at a CAGR of 4.9% over the following few years, reaching 94,207 tonnes in volume in 2026.

The global market for processed superfruits was estimated to be worth roughly US$ 38.1 billion in 2021 and is projected to reach US$ 40.1 Bn by the end of 2022, representing an annual growth rate of more than 5.2%. The global market for processed superfruits is projected to reach about US$ 18 million tonnes in volume by 2032, with a CAGR of almost 5.9% over the period from 2022 to 2032.

Superfruits are used for juices that have higher nutritional value than any other juices. According to the definition by Food and Agriculture Organization (FAO), superfruits have great nutritious content and an extra nutritional benefit. Antioxidant capacity is among the most widely recognized biologically active traits of a superfruit.

Key Takeaways

  • The global processed superfruits market is anticipated to witness robust growth driven by the surging demand for antioxidant-rich superfruits. Consumers are drastically preferring natural food products including processed fruits along with it a higher demand for ready-to-eat (RTE) foods and ready-to-drink (RTP) beverages is also witnessed which is expected to bolster growth in the market. The value of natural foods such as food color and flavor, in addition to several other dietary and functional uses, sums up the growth of the global processed superfruits industry
  • The escalating beverage segment is predicted to represent a market share of 65.8% of the total global processed superfruits industry by the end of 2022. The food segment is anticipated to touch a market valuation of US$ 20.7 Bn by 2032 and record a CAGR of 5.3 % during the forecast period.
  • The APEJ processed superfruits industry is anticipated to surpass 3,422,838 tons in terms of volume by the end of 2032, posting a 5.9% CAGR until that year. According to historical estimations, in 2021, the United States superfruit industry was worth US$ 10.52 Bn, which has been predicted to reach US$ 11.1 Bn in 2022, based on a CAGR of 5.6%.
  • In 2021, the Latin American processed superfruits industry possessed around US$4,043.8 million and its value is expected to increase to US$ 4,268.2 million by 2022, growing at a rate of 5.6 %. Japan processed superfruits industry is anticipated to represent a market share of US$94.7 million in 2022 over 2021.
  • One of the major restraining factors is high processing, management, and preservation costs and the incongruency of superfruits flavor is likely to limit the further development of the global processed superfruits industry over the forecast period.

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Competitive Landscape

The global market for processed superfruits is known to be fragmented and fiercely competitive owing to the presence of several local and regional rivals. Prominent market players are focusing on employing an array of marketing strategies such as partnerships, expansions, mergers and acquisitions, and collaborations.

More Insights into the Processed Superfruits Market

The U.S. is expected to dominate the global processed superfruits industry over the assessment period as it accounted for around $5 billion in market revenue by 2021 with an annual growth rate of 9.8%, according to a new report by Markets. Growth in the market is attributed to the growing demand for natural and healthy foods, as well as the increasing popularity of superfruits among health-conscious consumers.

In emerging economies like India, the processed superfruits industry is growing at a rapid pace. The demand for superfruits is driven by the increasing health consciousness among the Indian population. Processed superfruits are rich in vitamins, minerals, and antioxidants, which offer various health benefits.

Processed Super fruits Market by Category

By Fruit Type, Processed Superfruits Market is Segmented as:

  • Apple
  • Grape
  • Acai
  • Pomegranate
  • Blueberry
  • Cranberry
  • Raspberry

By Food Sub-Segment, Processed Superfruits Market is Segmented as:

  • Functional Food
  • Dairy Products
  • Bakery and Confectionery
  • Other Food Products

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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