The Philippines culinary tourism market size is expected to reach US$ 5405 million in 2022 and to exceed US$ 21,302.47 million by 2032. According to the analysis, demand for culinary tourism in the Philippines is expected to grow at a CAGR of 14.7% between 2022 and 2032.
Philippines culinary tourism market share is predicted to increase significantly due to its unique location, hospitality, cultural heritage, and the presence of popular food destinations. Cooking, or the potential to deliver, taste, or eat delicious food, is one of several factors influencing the adoption of culinary tourism in Philippines.
People are opting for culinary tourism in Philippines as it is tranquil and fascinating region with a rich cuisine culture. Increased exposure to various social media sites have boosted people’s knowledge of several trends driving the expansion of the Philippines culinary tourism market.
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The growing demand for culinary tourism in Philippines may be attributed to the increase in the number of travelers selecting unique and exotic holiday spots to escape their busy daily lives and gain useful experiences.
Tourists choose the Philippines as the best culinary tourism destination due to the variety of tasty foods and beverages available. As a result, the market value of Filipino cuisine has soared in recent years. In the realm of culinary, people can visit other locations and taste and enjoy various dishes and beverages from other locations. The demand for culinary tourism in the Philippines is predicted to rise as people from all over the world visit to learn about their cuisine culture.
According to the World Tourism Organization, border closures, airport closures, hotel closures, and restrictions on large gatherings, land travel, and related services endanger 100-120 million jobs worldwide. In addition, the closure of public spaces and tourism activities, pandemic negatively impacted the Philippines culinary tourism market.
However, in the face of this situation, key players in Philippines culinary tourism market are currently focusing on revitalizing and revitalizing their businesses through a variety of strategies, including: By developing an online platform and providing quality tourism services, we will be able to reach a larger consumer base at low cost.
Key Takeaways:
- Food festivals continue to dominate the market, based on the type of activity most tourists prefer. The food festival is estimated to contribute heavily to the culinary tourism market in Philippines.
- The online booking segment is the leader in booking segments. It is estimated to contribute more to the culinary tourism market in Philippines.
- The age group most interested in culinary tourism in Philippines is the age group 26-35, representing millennials who love to discover new places and new cuisines.
- It is estimated that domestic tourists will increase in the projected year due to increased knowledge of how self-sufficient and how many different dishes are available in Philippines.
Competitive Landscape
Major companies in the Philippines culinary tourism market are projected to account for approximately 2%-7% of the total market share by 2032. Furthermore, key players of Philippines culinary tourism are focusing on promotional strategies and advertising popular tourist destinations in Philippines to improve sales in the market.
Major players present in the Philippines culinary tourism market
- Rio Travel and Tour
- Viator travelers
- Tripadvisor travelers
- Leisure Pro Journeys
- Yolo Travel Philippines
- Blue Horizons Travel and Tours, Inc
- Rio Travel and Tour
- CTPH TOUR
- Saferide Car Rental
- Traveling Spoon
- Royal Island Resort and Watersports
- Explore Manila Tours
- Sebastien Chamaret and Michelle Africa
- World Holiday Travel and Tours Palawan
- Poochie’s Kitchen
- Joner Germina
Recent Developments in the Philippine Culinary Tourism Market
- Tours & Travel in Asia has developed tailored programmes and “à la carte” itineraries for a variety of niche specialisations, including high-end luxury, honeymooners and families, special interest, group tourism, and meetings and incentive events.
- Rajah Vacation Corporation and Club Med have joined forces to provide luxury travel experiences to the Philippine market. Club Med has been known as the pioneer of all-inclusive vacation packages with a French touch since the 1950s. It operates approximately 70 locations throughout the world, including 20 ski resorts.
The Philippines Culinary Tourism Market by Category
By Activity Type:
- Culinary Trials
- Cooking Classes,
- Restaurants
- Food Festivals
- Others
By Booking Channel:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type:
- Domestic
- International
By Tour Type:
- Independent Traveler
- Package Traveler
- Tour Group
By Consumer Orientation:
- Men
- Women
By Age Group:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
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