On-the-Go Packaging: Sales Projection Indicates Expansion at a 4.8% CAGR by 2032

In 2022, the global on-the-go packaging is poised to reach a valuation of US$ 1.9 billion, with projections suggesting a subsequent expansion at a Compound Annual Growth Rate (CAGR) of 4.8% to achieve US$ 2.2 billion by 2032. This anticipated growth reflects the increasing demand for convenient and portable packaging solutions driven by busy lifestyles and on-the-go consumption habits. The market’s steady trajectory underscores its significance in meeting the evolving needs of consumers seeking convenient, portable, and sustainable packaging options for various products. Such growth highlights the industry’s adaptability and responsiveness to changing consumer preferences.

Incorporating diverse packaging formats like bottles & jars, cans, trays & clamshells, pouches & bags, boxes & cartons, and others, on-the-go packaging caters to the evolving needs of packaging food items. The rising demand for on-the-go packaging reflects a consumer trend toward ready-to-eat and packaged food items, driven by the convenience it offers in saving cooking time, especially appealing to the working young demographic. As lifestyles become increasingly fast-paced, the versatility and efficiency of on-the-go packaging solutions align with the preferences of consumers seeking convenient and time-saving options in their food choices.

With an estimated share of approximately 4/5 in the North American on-the-go packaging market, the U.S. asserts its dominance, driven significantly by the surging consumption of snacks. Data from the Institute of Food Technologists (IFT) reveals that, on average, U.S. adults consume 2.7 snacks daily, with younger adults indulging in five or more snacks per day. This robust snacking culture is anticipated to propel the demand for packaging solutions in the U.S., as consumers increasingly opt for convenient, portable formats that align with their on-the-go lifestyles, fostering a substantial market share for on-the-go packaging in the North American region.

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Growth Drivers:

1. Changing Lifestyles: Modern lifestyles are increasingly fast-paced, with more people leading busy lives. As a result, there’s a growing demand for products that offer convenience and portability, driving the need for on-the-go packaging.
2. Urbanization: The rise in urbanization leads to smaller living spaces and increased reliance on convenience products. On-the-go packaging allows consumers to access products conveniently while on the move, fitting well with urban lifestyles.
3. Health and Wellness Trends: There’s a growing awareness of health and wellness among consumers. On-the-go packaging enables the packaging of healthy snacks, drinks, and meals in convenient formats, catering to health-conscious consumers.
4. Technological Advancements: Advances in packaging technology have led to innovations in on-the-go packaging solutions, such as resealable pouches, single-serve containers, and lightweight materials, enhancing convenience and portability.
5. E-commerce and Delivery Services: The growth of e-commerce and food delivery services has increased the demand for on-the-go packaging. These services often require packaging solutions that ensure product safety during transit and convenient consumption upon arrival.
6. Environmental Concerns: With increasing environmental awareness, there’s a growing demand for sustainable packaging solutions, including eco-friendly on-the-go packaging made from recyclable or biodegradable materials.

Industry Restraints:

1. Cost: Developing and implementing on-the-go packaging solutions can be expensive, especially if they involve innovative materials or technologies. Cost constraints may limit the adoption of such packaging solutions, particularly for smaller businesses.
2. Regulatory Compliance: The packaging industry is subject to stringent regulations regarding food safety, labeling, and environmental sustainability. Compliance with these regulations can be challenging and may act as a restraint on the development and adoption of on-the-go packaging solutions.
3. Waste Management Concerns: Single-use on-the-go packaging can contribute to environmental pollution and waste management challenges. Growing concerns about plastic pollution and landfill overflow may lead to increased scrutiny and regulations, affecting the industry.
4. Consumer Perception: While on-the-go packaging offers convenience, some consumers may perceive it as contributing to excess waste or promoting unhealthy eating habits. Negative consumer perceptions could limit the market growth of on-the-go packaging solutions.
5. Supply Chain Complexity: On-the-go packaging often involves complex supply chains, especially for products with short shelf lives or those requiring temperature-controlled packaging. Managing these supply chains efficiently can be challenging and may pose a restraint on industry growth.

Competitive Landscape Analysis

The market survey conducted by FMI offers key trends and challenges in the packaging industry and its consequent impact of On The Go Packaging market. The survey provides a thorough market share analysis to offer an in-depth analysis of prevailing competition.

It also provides a list of leading players and recent development in the global On The Go Packaging market. Some of the key players of global On The Go Packaging market are

• Berry Global Group
• Smurfit Kappa Group
• Sealed Air Corporation
• WestRock Company
• Gerogia-Pacific LLC
• Huhtamaki Oyj
• Tetra-Pak
• others

Key On The Go Packaging Takeaways and Projections

•          The U.S. is expected to lead the North America On The Go Packaging market, projecting the fastest growth in the region between 2022-2032
•          Germany and the U.K. are expected to, collectively, hold the largest share in the Europe market over the assessment period.
•          China will dominate the East Asia market, accounting for the largest demand share during the forecast period.
•          India is expected to emerge as a highly remunerative market in South Asia, contributing the significant revenue share in the region through 2032.

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Key Segmentations:

By Material

• Paper & Paperboard
• Plastic
• Metal

By Packaging Type

• Bottles & Jars
• Cans
• Trays & Clamshell
• Pouches & Bags
• Boxes & Cartons
• Others (Sachets, Stick Packs, etc.,)

By End-users

• Foodservice Outlets
• Institutional Foodservice
• Online Food Delivery

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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