A 9.4% CAGR is forecast for the clarified butter market, which is predicted to reach a global market value of US$ 6.11 billion by 2033 from an estimated US$ 2.49 billion in 2023.
Globalisation is largely to blame for the rise in popularity of clarified butter. Customers from the millennial generation are food enthusiasts who have played around with food’s flavour and nutritional value.
Because there are fewer barriers preventing the cross-border flow of regional food ingredients, they have more options. The changing nutritional objectives and taste preferences of customers have led to a rise in the sales of clarified butter. A key driver of the dairy industry’s expansion is the requirement that manufacturers of dairy products now sell a number of clarified butter variants throughout the world.
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High Product Cost is a Crucial Market Setback
It is projected that the market expansion will be hampered by the high cost of clarified butter in comparison to other cooking oils. In the coming years, it is also estimated that the expanding consumer trend towards low-fat and vegan diets may restraint market expansion.
Regional Standpoints
With a market share of more than 45%, Asia Pacific emerged as the leading regional market. Biscuits, cookies, chicken, scallops, paneer, oats, soups, bone marrow, lamb, naan, steak, beef, celery, muffins, brussels sprouts, halwa, rice, dal, biryani, pancakes, fudge, skillets, and paratha are few of the meals that are frequently prepared with clarified butter.
From 2023 to 2033, European market is anticipated to see a significant CAGR of 14.8%. In nations like Germany, the United Kingdom, France, and Italy, where there is a sizable population that values health, clarified butter is expected to become more common as a staple meal. In the coming years, it is anticipated that an increase in migration from South Asian nations including Bangladesh, Pakistan, and India is poised to create new clarified butter market.
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Key Takeaways
- In the nature category, the conventional segment is anticipated to record 8.8% CAGR and reach US$ 3.15 billion by 2033.
- More than 55% of global income came from the traditional sector of nature category.
- Over 85% of global revenue was generated through offline distribution channels.
- From 2023 to 2033, the CAGR of 12.1% is anticipated for the online retail stores segment of the clarified butter market.
- With a share of more than 45% throughout the course of the forecast period, Asia Pacific became the dominant clarified butter market.
- The significant CAGR of 14.8% is predicted for Europe between 2023 and 2033.
- By 2033, China is anticipated to have a projected market worth US$ 1,799.72 million, recording 14.3% CAGR.
- An estimated US$ 513.2 million is spent on the clarified butter market in the United States.
- From 2023 to 2033, Japan and Canada market are expected to expand at respective rates of 4.9% and 8.3%.
- Germany is anticipated to register a CAGR of 6%.
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Competitive Landscape
Leading companies in the global clarified butter market are Organic Valley, Roil Foods Ltd., Verka USA, Grassland Dairy Products, Inc., Netherend Farm Ltd., Amul, Avera Foods (Pty) Ltd., Nordic Creamery, Grassland Dairy Products Inc., Beneficial Blends LLC, and Lurpak.
The main prospects for clarified butter producers globally are new developments in food packaging and expanding markets in emerging nations.
Recent Development
- Investment
To expand distribution channel and innovation in product line, 4th & heart closed a US$ 7.6 million funding steered by Harbinger Ventures, a capital investor. Similar to this, IndoCan Honey Pvt Ltd funded of US$ 1 million to NutriMoo, a firm that also produces dairy products and clarified butter.
- Launch
In Andhra Pradesh, India, Heritage Foods Limited opened its first official store in 2018. This tactical move was intended to increase its regional footprint within the nation.
Key Segments
By Nature:
- Conventional
- Organic
By Packaging Type:
- Jars
- Tubs
- Tins
By Distribution Channel:
- Online
- Offline
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