The global maternity apparel market is projected to have a moderate-paced CAGR of 6.7% during the forecast period. The current valuation of the market is US$ 23.05 Billion in 2022. The market value of the global maternity apparel market is anticipated to reach a high of US$ 44.08 Billion by the year 2032.
Maternity clothes sales increased at a CAGR of 3.5% between 2016 and 2020. Modern mothers are increasingly choosing maternity clothes that are appropriate for the occasion and the location, thanks to the rising influence of fashion magazines, social media, and celebrity endorsements on millennials.
Several clothing companies are concentrating on creating new and fashionable maternity collections in order to take advantage of the growing demand for maternity gear. As a result, from 2021 to 2031, the demand for maternity clothing is anticipated to increase at a compound annual growth rate (CAGR) of 6.7 percent.
For instance, Zara just unveiled its first line of maternity wear, which includes about 25 items specifically designed for pregnant women. These items include jeans, sweaters, knit dresses, and overalls. Numerous such advances are anticipated to increase demand for maternity clothing.
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According to FMI, maternity outerwear gear is anticipated to become the most appealing product type category, making up almost 76.2 percent of total sales in 2021. The growth of the category is being aided by the rising demand for fashionable outerwear items including jeans, skirts, shirts, dresses, and tunics that are sold under various brands.
“Key manufacturers place a strong emphasis on the release of cutting-edge and stylish maternity clothing to shield expectant mothers and babies from dangerous ultraviolet (UV) radiation. These outfits are being tailored with natural and environmentally safe materials. This is anticipated
Key Trends Driving Maternity Apparel Market Expansion:
- Rising disposable incomes and increasing awareness of maternal health: Greater financial security and a focus on prenatal well-being are leading expectant mothers to invest more in their wardrobes.
- Shifting fashion preferences: Consumers are embracing comfort and inclusivity, driving demand for maternity apparel that is both stylish and functional.
- Growing online retail market: The convenience and wide selection offered by online platforms are attracting more expectant mothers, boosting market accessibility.
- Emergence of sustainable and ethical brands: Eco-conscious consumers are seeking maternity clothing made from recycled materials and produced under fair labor practices.
- Expansion into new markets: Emerging economies with rising birth rates and growing middle classes present significant growth opportunities for maternity apparel brands.
Opportunities for Market Players:
- Develop innovative and functional designs: Cater to the evolving needs and preferences of pregnant women with stylish, comfortable, and adaptable clothing.
- Embrace sustainability and ethical practices: Align with consumer values by sourcing eco-friendly materials and implementing fair labor policies.
- Expand online presence: Leverage the power of e-commerce to reach a wider audience and offer a seamless shopping experience.
- Diversify product offerings: Cater to different price points, styles, and body types to attract a broader customer base.
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Competitive Landscape
H & M Hennes & Mauritz AB, Seraphine Ltd, The Gap Inc., are the top three market players, identified by Future Market Insights. They are expected to cumulatively account for nearly 5% to 6% of the total sales in 2021.
Leading manufacturers are focusing on entering into strategic collaborations and partnerships with other players to expand their product portfolio and increase their market share. For instance,
- In September 2020, Nike, an American multinational sportswear corporation, announced launching its first-ever active wear collection for pregnant women. The Nike (M) collection range from $45 to $85 online and consists of four products tailored as per the changing women’s bodies before, during, and after pregnancy.
- In Oct 2020, Momsoon, a Maternity and Nursing Wear start-up, announced entering into a partnership with a leading clothing brand, Monte Carlo to launch its winter collection maternity wear. As a part of the partnership, Monte Carlo will produce maternity wears designed by Momsoon for online sale channels.
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Some of the key players operating in the market profiled by FMI are:
- Adidas AG
- ASOS Plc
- Brainbees Solutions Pvt. Ltd.
- Hanesbrands Inc.
- H & M Hennes & Mauritz AB
- C. Penney Co. Inc.
- Nike Inc.
- Seraphine Ltd
- The Gap Inc.
- Tytex AS
Maternity Apparel Market by Category
By Product Type:
- Outerwear
- Tops
- Tunics
- Bottom
- Dresses
- Others
- Innerwear
- Lingerie
- Camisoles
- Others
- Nightwear
By Material Type:
- Cotton
- Nylon
- Polyester
- Synthetic
- Spandex
- Others
By Price Range:
- Below US$ 100
- US$ 100 – US$ 200
- US$ 200 and Above
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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