Quenching Thirst with Purpose The Surging Growth of Functional Water Market to US$ 27.28 Billion by 2033 | FMI

functional water market
functional water market

The functional water market is anticipated to expand from US$ 15,234.39 million in 2023 to US$ 27,281.72 million in 2033.

Increased Consumption by Health-conscious Population to Drive Functional Water Market Growth

increased consumer awareness of plastics as non-biodegradable pollutants hurting the environment, increased demand for functional water due to its sustainability, and technological advancements in product packaging are the main factors driving the functional water market.

Millennials have a strong preference for foods that combine flavour with health in a holistic way, and functional water now contains essential nutrients including protein, amino acids, vitamins, and minerals. As a result, the market for functional water is growing.

The functional water sector is impacted by tighter regulations regarding the use of plastic, public preference for functional water due to the packaging used by many large companies, and rising consumer demand for fortified goods and beverages.

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Government initiatives, a growth in the number of diabetic and obese patients, increased investment in research and development activities, and an increase in disposable money are the factors that help the functional water business. Additionally, enterprises in the functional water industry will have attractive prospects throughout the projected period due to technical breakthroughs, the introduction of new products, and product enhancements in packaging materials.

The global functional water market is poised for substantial growth, projected to increase from US$ 15,234.39 million in 2023 to a remarkable US$ 27,281.72 million by 2033. Key factors driving this growth include heightened consumer awareness of plastic pollution, leading to increased demand for sustainable functional water options, and advancements in product packaging technologies.

The rising preference for health-conscious beverage choices, particularly among millennials, has fueled the demand for functional water. With essential nutrients such as protein, amino acids, vitamins, and minerals, functional water aligns with the growing trend of seeking flavorful yet health-enhancing options. This surge in demand is further propelled by stringent regulations on plastic use, public preference for functional water from major companies adopting sustainable packaging, and a consumer inclination towards fortified food and beverages.

Key Takeaways:

  1. Market Growth: The functional water market is anticipated to achieve a commendable CAGR of 6.2% during the forecast period from 2023 to 2033.
  2. Consumer Appeal: The working class and millennial population’s increasing preference for functional water, coupled with innovative product developments, is expected to drive market growth.
  3. Regional Dominance: North America stands as the dominant force in the global functional water market.

Key Developments:

  1. CENTR Brands Corporation: Introduced CENTR Enhanced, a non-CBD functional sparkling water, expanding its health and wellness product portfolio.
  2. Flow Beverage Corp.: Launched the Flow Vitamin-Infused Water range in three new organic flavors, catering to consumer preferences for organic options.
  3. Nirvana Water Sciences Corp.: Unveiled Nirvana HMB + Vitamin D3 spring water, providing both muscular rehabilitation and immunological support.
  4. PepsiCo Inc.: Introduced Soul boost, an enhanced sparkling water with beneficial additives, catering to consumers seeking functional and flavorful hydration.
  5. Nestlé S.A.: Acquired Essentia Water, a premium functional water brand, expanding its portfolio to include international mineral and premium water brands.

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Key Segments Profiled in the Market :

By Type:

  • Vitamin
  • Protein
  • Others

By Distribution Channel:

  • Specialty Stores
  • Supermarket/Hypermarket
  • Online Stores
  • Others

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

Consult with Our Analysts for a Detailed Examination of Distribution Channels, Regional Trends, and Other Categories, Protein, and Vitamins :
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About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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