Championing Pet Wellness: Frozen Pet Food Market Experiences Unprecedented Growth US$ 23 Billion by 2032 | FMI

Frozen_Pet_Food_Market

The global frozen pet food market is set to witness growth at a CAGR of 5.1% over the assessment period and is anticipated to reach a valuation of around US$ 23 Bn by 2032.

The frozen pet food market is undergoing a surge in growth, driven by a growing demand from pet owners who prioritize high-quality and convenient options for their beloved companions. This niche segment within the pet food industry is gaining momentum, offering an array of benefits such as extended shelf life, nutrient preservation, and minimal additives.

Frozen Pet Food Unleashes a Healthy Revolution:

Pet owners are increasingly turning to frozen pet food products, recognizing the advantages they bring to their furry friends. The frozen format ensures an extended shelf life while retaining essential nutrients. Unlike traditional pet foods, frozen options boast a healthier profile, free from additives and excessive processing.

Key Benefits of Frozen Pet Food:

  1. Extended Freshness: Frozen pet food products remain fresh for a longer duration, ensuring pet owners can conveniently stock up on nutritious options.
  2. Nutrient Preservation: The freezing process helps retain vital nutrients in pet food, contributing to the overall well-being of pets.
  3. Minimal Additives: Unlike some traditional pet foods, frozen options often feature minimal additives, aligning with the growing consumer preference for clean and natural pet nutrition.

The Rise of Health-Conscious Pet Parents:

Pet owners’ concerns about the nutrition and health of their furry companions are steering a global trend towards high-protein pet food and fresh recipes. This shift in consumer behavior is propelling new developments in the raw, fresh, and frozen pet food market. The emphasis on providing pets with the best nutrition for an active, healthy, and happy life is driving the popularity of high-quality pet food options.

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Millennials Driving Innovation:

With a willingness to explore new diets and recipes for their pets, pet parents, especially millennials, are reshaping the frozen pet food landscape. The industry is witnessing a wave of experimentation and innovation from leading players, responding to the evolving preferences of pet owners. This trend towards diverse and innovative offerings is creating a dynamic market for frozen pet food.

Key Takeaways:

  • Based on pet type, sales of frozen pet food for dogs are anticipated to account for over 50% of the total market share.
  • In terms of nature, demand for organic frozen pet food is expected to gain traction at a considerable pace over the assessment period.
  • Animal derived frozen pet food is expected to hold a market share of over 40% in the forecast period.
  • Sales in the U.S. frozen pet food market are expected to rise at a 3.2% CAGR through 2032.
  • India will account for 35.6% of the South Asia frozen pet food market share over the forecast period.
  • Demand for frozen pet food in Germany is expected to increase at a 2.3% CAGR over the assessment period.

“Growing preference for clean-label frozen pet food, along with high demand for different flavors and textures is expected to create opportunities for growth for frozen pet food manufacturers in the forthcoming years,” Nandini Roy Choudhury, Client Partner at Future Market Insights

Competitive Landscape

Due to the existence of various regional and international firms offering a wide range of frozen pet food items, the global frozen food industry is extremely competitive. Key players control a large portion of the market, and they are pursuing strategies such as product innovations, strengthening their hold on offline and online marketing, partnerships, mergers, and acquisitions to increase their visibility and portfolio of offerings, thereby accelerating market growth.

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Frozen Pet Food Market by Category

By Pet Type:

  • Cat
    • Kitten
    • Senior
  • Dog
    • Puppy
    • Adult
    • Senior
  • Others

By Nature:

  • Organic
  • Conventional

By Source:

  • Animal Derived
  • Plant Derived
  • Insect Derived

By Sales Channel:

  • Offline Sales Channel
    • Supermarkets/Hypermarkets
    • Pet Stores
    • Convenience Store
    • Other Sales Channel
  • Online Sales Channel
    • Company Website
    • E-commerce Platform

About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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