The global egg powder market is set to witness growth at a CAGR of 4.9% and is anticipated to reach a valuation of around USD 2.6 Bn by 2032.
Egg Powder Gains Momentum in Health and Wellness Trends: A Complete Protein Revolution
The dynamic landscape of health and wellness is witnessing a robust surge in the prospects of egg powder, driven by its attributes as a complete protein that aligns with diet-friendly preferences. The lactose-free nature of egg powder is emerging as a notable factor, drawing attention as a potential substitute for dairy-derived whey substitutes.
Key Catalysts for Egg Powder Market Growth:
- Complete Protein Profile: Egg powder stands out as a complete protein, positioning itself as a diet-friendly option for consumers seeking wholesome nutritional choices.
- Lactose-Free Appeal: The lactose-free nature of egg powder has recently sparked interest, particularly as an alternative to whey substitutes derived from dairy, further enhancing its market prospects.
- Muscle Regeneration Benefits: Recognized for aiding muscle regeneration, egg powder is gaining popularity among fitness enthusiasts and health-conscious consumers.
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Health and Wellness Trend Influence:
- Protein Powder Popularity: The increasing popularity of protein powders is closely linked to the prevailing health and wellness trend. Leading companies in the industry are capitalizing on the rapid growth of naturally high-protein foods.
- Clean Label Reputation: Top businesses are engaging in competition to expand their revenue streams by leveraging the clean label reputation of egg powder. The trend aligns with consumer preferences for transparent and minimally processed food options.
Key Takeaways from Market Study
- The market is segmented based on type, wherein whole egg powder is anticipated to account for around 40% of the market share over the forecast period.
- The North American egg powder market is expected to witness a lucrative growth rate of 5.0% during the forecast period.
- North America is inferred to account for 2/5th of the global egg powder consumption through 2032
- Use of egg powder sold in food and beverages is expected to hold a market share of over 30% in the forecast period
- The supply chain for the egg powder market was severely hindered by the pandemic, resulting in a sales slowdown. However, with the recovery of the economy and rising consumer demand for healthy and nutritious foods, the business is expected to grow significantly.
“Considering the ongoing trend of consuming innovative clean label products, the egg powder market is extremely likely to see a new wave of application possibilities emerge in the future years,” Nandini Roy Choudhury, Client Partner at Future Market Insights
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Competitive Landscape
Consumers’ preferences appear to be shifting towards classic and unique flavors and tastes in recent years, as a result egg powder manufacturers have adjusted their focus towards customer-centric product offerings.
This has creates a window of opportunity for producers who are wagered to try out new varieties and develop unique products. Companies have established a roadmap to manufacture products that address consumer needs and regularly launch new in-trend products owing to innovation-driven methods. The lucrativeness of the industry is expected to steadily rise in years to come as innovation adds new dimensions to egg powder manufacturers’ capabilities.
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Egg Powder Market By Category
By Type, Egg Powder Market is Segmented as:
- Whole Egg
- Egg White
- Egg Yolk
By End Use, Egg Powder Market is Segmented as:
- Food & Beverages
- Bakery
- Confectionery
- Sauces & Dressing
- Others
- Personal Care & Cosmetics
- Pharma
- Dietary Supplements
- Animal Feed & Pet Food
- HoReCa
- Others
By Sales Channel, Egg Powder Market is Segmented as:
- Offline Sales Channel
- Supermarkets/Hypermarkets
- Departmental Stores
- Convenience Store
- Other Sales Channel
- Online Sales Channel
- Company Website
- E-commerce Platform
By Region, Egg Powder Market is Segmented as:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- Middle East and Africa
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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