The packaging industry is witnessing a notable increase in the need for easy-to-use designs, with consumers seeking packaging solutions that not only safeguard their valuable items during transportation but also enhance their display appeal on store shelves. Blister cards are now being crafted from environmentally friendly materials to meet the preferences of eco-conscious consumers. Furthermore, the growing prominence of the eCommerce sector and the increasing inclination of customers towards online shopping have notably boosted the blister card market.
Projected to increase from US$ 7,114.7 million in 2024 to US$ 12,983.7 million by 2034, the blister card market is poised for significant growth. Anticipated sales of blister cards are expected to experience a Compound Annual Growth Rate (CAGR) of 5.70% throughout the forecast period. Notably, the global blister card market was valued at US$ 6,699.3 million in 2023, reflecting a steady upward trend in market value. This growth is attributed to factors such as increasing demand for convenient and secure packaging solutions across various industries and advancements in blister card design and manufacturing technologies.
With the growth in online retail and increasing globalization in various industries, there has been a significant rise in the demand for effective packaging solutions in the manufacturing sector. Blister cards are a simple yet valuable component in the packaging and logistics sectors because they provide a clear view of the product before the buyer purchases it.
The rising demand for blister cards in the global marketplace can also be attributed to the performance of pharmaceutical industries post-pandemic. Blister cards, with transparent bodies and cardboard backs, offer enough room for companies to mention detailed drug information. This has significantly elevated their demand as consumers have become increasingly aware of the contents of their medications.
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The emerging toy industry in Asian countries is also considered one of the primary reasons for the growth of the blister card market. These companies use blister cards to lure young children to buy their favorite toys. Sales of blister cards have also increased globally due to their growing importance in the electronics sector for the packaging of tiny components like USBs, pen drives, mice, and other items.
“As the world emphasizes sustainability, there is an excellent demand for eco-friendly packaging solutions like blister cards in the packaging landscape. Blister card manufacturers must incorporate technological features to track products during transit effectively. This will enhance the overall consumer experience, thus enhancing the global market value”, opines an FMI analyst.
Business Growth Drivers:
- Rise in Consumer Goods Demand: The blister card market benefits from the increasing demand for consumer goods across various industries such as pharmaceuticals, electronics, cosmetics, and food products. This demand fuels the need for effective packaging solutions like blister cards.
- Product Protection and Safety: Blister cards offer enhanced protection and safety for products, especially those that are sensitive to moisture, light, or require tamper-evident packaging. The growing emphasis on product safety and quality drives the adoption of blister card packaging.
- Convenience and Accessibility: Blister cards are preferred for their convenience in displaying products at retail stores and for consumers’ ease of access. The clear visibility of products through the packaging aids in marketing and product differentiation, contributing to market growth.
- Advancements in Packaging Technology: Innovations in packaging materials, design, and manufacturing processes improve the efficiency, cost-effectiveness, and sustainability of blister card production. These advancements attract manufacturers looking to optimize their packaging solutions.
- Regulatory Compliance: Stringent regulations regarding product packaging and labeling, particularly in industries like pharmaceuticals and food, mandate the use of packaging solutions that ensure product integrity and compliance with safety standards. Blister cards, with their track record of meeting regulatory requirements, see increased demand due to these regulations.
- E-commerce Expansion: The rapid growth of e-commerce platforms has led to a surge in demand for packaging solutions that are durable, secure, and visually appealing. Blister cards are well-suited for online retail due to their protective qualities and ability to showcase products effectively.
Industry Restraints:
- Environmental Concerns: Despite improvements in sustainability, blister card packaging often involves the use of plastics, which contributes to environmental pollution and waste. Increasing awareness and regulations regarding plastic usage impose challenges on the blister card market to adopt more eco-friendly alternatives.
- Cost Constraints: The production of blister cards may involve relatively higher costs compared to other types of packaging, especially for small-scale manufacturers or those operating in price-sensitive markets. Cost considerations can limit adoption, particularly among budget-conscious businesses.
- Limited Customization: Blister cards, while offering visibility and protection, may have limitations in terms of customization, especially for irregularly shaped products or those requiring specialized packaging features. This lack of flexibility can be a constraint for certain industries or product types.
- Competition from Alternative Packaging Solutions: The blister card market faces competition from alternative packaging solutions such as clamshells, pouches, and eco-friendly options like paper-based packaging. Market players need to continually innovate to differentiate blister cards and address evolving consumer preferences.
- Supply Chain Disruptions: Disruptions in the supply chain, whether due to natural disasters, geopolitical factors, or global crises like the COVID-19 pandemic, can impact the availability of raw materials and manufacturing processes, affecting the blister card market’s stability and growth.
Key Takeaways from the Blister Card Market
- The cardboard segment commands a substantial market share of 60.30% in 2024, emerging as the predominant choice.
- Blister cards are widely used in the pharmaceutical industry, accounting for a market share of 39.20% in 2024.
- The blister card industry in India is predicted to grow at a remarkable CAGR of 7.90% through 2034.
- The blister card market in China is predicted to rise at a whopping 7.30% CAGR through 2034.
- The blister card industry in Germany has the potential to increase at 6.50% CAGR through 2034.
- Australia’s blister card industry is predicted to rise at a 5.90% CAGR through 2034.
- The blister card market in the United States is predicted to grow at a CAGR of 5.60% through 2034.
Competitive Landscape of the Blister Card Market
The blister card market has numerous domestic as well as international players like Amcor, Berry Global, Sealed Air, etc. These players have generally tied up with key manufacturing units in their respective companies to provide an effective packaging solution that not only secures the product but also enhances its aesthetic appeal. Small players in the market have to continuously keep up with the changing trends in the market despite limited reach and financial resources.
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Key Players Are:
- Amcor
- Berry Global
- Sealed Air
- Sonoco
- Teijin
- UFP Technologies
- Huhtamaki
- WestRock
- Reynolds Group Holdings
- Graphic Packaging International
Recent developments
- Teijin introduced the Teijin Tesliner blister card, which is made of a thin, flexible polymer. The Tesliner blister card is lightweight and easy to open, making it excellent for packaging tiny products.
- A brand-new blister card composed of recycled PET was also introduced by Amcor: the Amfoil Eco. The Amfoil Eco is a robust, long-lasting blister card that is recyclable and environmentally friendly.
- Sealed Air launched the tamper-evident sealed air secure blister card, which features several security features, including a security perforation and a holographic label.
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Key Segmentations:
By Product Type:
- Clamshell
- Carded
By Technology Type:
- Cold Forming Technology
- Thermoforming Technology
By Material Type:
- Plastic
- PVC/Vinyl
- PET
- PE
- Others
- Aluminum
- Paper & Paperboard
- Others
By End-use Industry:
- Food
- Pharmaceuticals
- Veterinary & Nutraceuticals
- Medical Devices
- Electronics & Electricals
- Industrial Goods
- Consumer Goods
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- The Middle East and Africa (MEA)
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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