In 2022, the worldwide brown rice market is valued at $9843 million USD. With a projected compound annual growth rate (CAGR) of 6.2% from 2022 to 2032, the market is expected to reach over US$ 17895.2 million by 2032. In the midst of the epidemic, COVID-19 had a surprising and significant global impact and observed a positive impact on interest in brown rice in every district.
One of the primary staple foods, rice is frequently consumed by more than half of the world’s population. Although rice is cultivated and processed everywhere else, it is consumed there for the majority of the world’s consumption. However, an increase in demand in some areas is promoting cross-regional trade in rice.
The majority of rice is consumed and produced in Asia, and nations in Central Asia like India, Pakistan, and Thailand produce almost 90% of the world’s rice. Due to the significant rice exports to other nations, these nations currently consume somewhat less rice than is produced globally.
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Brown rice is whole-grain rice that has had its outer hull removed. Brown rice has a better nutritional content than whole white rice because it has undergone less processing. The need for good eating habits and growing health awareness among consumers are driving the brown rice industry to grow at a quicker CAGR than the whole rice sector. Large producers are turning their attention to producing brown rice as the demand for it rises in the major importing countries.
The markets for brown rice in North America, Latin America, Western and Eastern Europe, Asia-Pacific, Japan, and the Middle East and Africa can be divided geographically.
The most important market in terms of both production and consumption is Asia-Pacific. Rice, including brown rice, is exported most frequently from Thailand, Vietnam, and India. Less than 50% of the world’s rice imports come from the top 10 importing countries, which are spread out across the major importing nations.
Indonesia, the Philippines, Iran, Nigeria, and a small number of European nations are major consumers of brown rice. During the projected period, it is anticipated that Latin American nations will take advantage of the land and water resources available to them to become the leading producers and exporters of rice.
In the heart of staple diets worldwide, brown rice emerges as a nutritional powerhouse, valued at $9843 million USD in 2022 and destined to reach over $17 billion by 2032, projecting a robust CAGR of 6.2%. Amidst the global impact of COVID-19, brown rice not only weathered the storm but witnessed a surprising surge in demand across regions. Let’s delve into the grains of success, exploring the market drivers, regional dynamics, and the nutritional excellence of brown rice.
Key Highlights:
- Global Brown Rice Soars:
- In 2022, the worldwide brown rice market soared to $9843 million USD, driven by its nutritional superiority and shifting consumer preferences towards healthy eating habits.
- With a projected CAGR of 6.2% from 2022 to 2032, the market is poised to surpass $17 billion, showcasing resilience and growth even in the midst of the COVID-19 pandemic.
- Asia-Pacific Dominance:
- Asia-Pacific stands as the epicenter of both production and consumption, with nations like India, Pakistan, and Thailand producing nearly 90% of the world’s rice.
- Latin American nations are projected to seize the opportunity, becoming leaders in rice production and export during the forecast period.
Regional Dynamics and Market Drivers:
- Healthy Habits Drive Growth:
- The demand for brown rice surges globally due to a heightened focus on good eating habits and growing health awareness among consumers.
- Large producers redirect their efforts towards brown rice production to meet the rising demand in major importing countries.
- Diverse Market Segmentation:
- The brown rice market spans various types, including Sweet Brown Rice and Brown Basmati Rice, with length varieties such as Long-Grain, Medium-Grain, and Short-Grain Brown Rice.
- Distribution channels encompass hypermarkets, supermarkets, grocery stores, convenience stores, online platforms, and more.
Key Players and Innovations:
Leading the charge in the global rice market are major players like T.K. Ricemill and Ash, Asia Golden Rice Co.,Ltd., Daawat, Shiva Shellac And Chemicals, Amira Nature Foods Ltd., Chandrika Group of Mills, Riviana Foods Inc., Ebro Foods, Agistin Biotech Pvt. Ltd., and SunFoods, LLC. The market witnesses continuous innovation, with manufacturers introducing new brown rice brands and adapting to changing consumer preferences for healthier alternatives.
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Recent Developments:
- Swiss chocolatier Lindt introduces vegan chocolate bars in the United Kingdom, featuring oat milk powder and almond paste.
- Cadbury unveils the Twist Wrap packaging solution for its Duos line, offering consumers flexibility in nibbling.
In Conclusion:
As the brown rice market continues its upward trajectory, consumers globally are embracing a healthier and more nutritious dietary choice. From regional dynamics to innovations in packaging and consumer preferences, brown rice’s journey unfolds as a compelling narrative of health and sustainability.
Brown Rice Market Drivers:
Brown Rice industry is increasing with respect to the growth of rice trade between the countries. Brown market is projected to expand at a higher pace compared to rice market, due to shifting preference towards healthy eating habits and nutrients provided by brown rice, such as vitamins (B), phosphorus, and magnesium, makes it a preferred choice for many health-conscious customers.
Due to increasing demand, the manufacturers are focusing on launching new brown rice brands and making renewed efforts to attract health-conscious people. Demand for brown rice is also emerging from various
Middle-East and African countries, driving the growth of brown rice market. Innovation in packaging and changing food preference such as emergence of ready-to-eat food product will result in introduction of ready-to-cook brown rice, during the forecast period. In majority of countries where brown rice was earlier preferred by only diabetic patients, is now getting traction from growing number of fitness conscious consumers. Increasing per capita consumption of rice in countries where it is not a staple food is also expected to support the growth of brown rice industry
Brown Rice Market Key Players:
Brown Rice market is a part of global rice market and major supplier are concentrated in Asia-Pacific region which manufactures, market and export brown rice on large scale. Few of the major players in brown rice market are T.K. Ricemill and Ash, Asia Golden Rice Co.,Ltd., Daawat, Shiva Shellac And Chemicals, Amira Nature Foods Ltd., Chandrika Group of Mills, Riviana Foods Inc., Ebro Foods, Agistin Biotech Pvt. Ltd., and SunFoods, LLC.
Brown Rice Market Segmentation:
By Type:
- Sweet Brown Rice
- Brown Basmati Rice
By Length:
- Long-Grain Brown Rice
- Medium-Grain Brown Rice
- Short-Grain Brown Rice
By Distribution Channel:
- Hypermarkets and Supermarket
- Grocery Store
- Convenience Store
- Online
- Others
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