The global RTD bottled cocktails market Opportunities are set to witness growth at a CAGR of 10.9% in 2022-2032 and reach a valuation of US$ 45,228.8 Million by 2032. Digitization has positively influenced the business of RTD bottled cocktails at some point- whether it is a multinational corporation (MNC) or a small or medium enterprise (SME). The importance of going digital in the RTD bottled cocktails market is not a passing trend, rather it is a permanent new reality for the alcoholic beverage industry.
Due to this, the online sale of alcohol will increase in the future, particularly that of RTD bottled cocktails, which may end up being a popular choice for consumers looking to enjoy drinks beyond the assessment period. A survey found that between March and April 2020 and the same period in 2019, online alcohol sales in the U.S. climbed by 231%.
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Key Takeaways:
- Remarkable Growth: The global RTD bottled cocktails market is on a growth trajectory, with opportunities expanding at a CAGR of 10.9% in 2022-2032. Anticipated to reach a valuation of USD 45,228.8 Million by 2032, digitization is a key driver transforming the alcoholic beverage industry.
- Regional Dynamics:
- East Asia and South Asia are expected to lead with CAGRs of 11% and 11.7%, respectively, through 2032.
- North America and Europe will contribute 1% and 27.5% shares, respectively, in 2022.
- The Latin America RTD bottled cocktails market volume stands at 2,11,365 trillion liters.
- Sales Channel Trends:
- Online retail is set to dominate the sales channel, expanding at a CAGR of 11% during 2022-2032.
- Packaging Preferences:
- Glass packaging is anticipated to capture nearly 70% market share in 2022.
- Digital Influence: The significance of digitization is evident in the RTD bottled cocktails market, with online alcohol sales in the U.S. witnessing a staggering 231% increase between March-April 2020 and the same period in 2019.
- Market Dynamics: RTD bottled cocktails are gaining popularity, particularly among millennials, driven by innovative products with unique ingredients offering functional health benefits.
- Competitive Landscape: Key players are focusing on research and development, enhancing product portfolios, and adopting advanced technologies. Notable launches include premixed cocktails curated by celebrity partners and ready-to-drink cocktails with various flavors.
“RTD bottled cocktails are expected to showcase high demand among millennials as key players are launching unique products with innovative ingredients and formulations to provide functional health benefits,” says a Future Market Insights analyst.
Competitive Landscape: RTD Bottled Cocktails Market
Key manufacturers of RTD bottled cocktails are mainly focusing on research and development activities to add value to their existing product portfolios. They are also striving to enhance their quality and product ranges by adopting advanced technologies and equipment.
- In July 2022, Thomas Ashbourne, a producer of craft spirits, launched four premixed cocktails specially curated by its celebrity founding partners, namely, Playboi Carti, Ashley Benson, John Cena, and Sarah Jessica Parker.
- In November 2020, Dutch drinks firm De Kuyper launched ready-to-drink cocktails with different flavors from berry, citrus, and fruits in the U.K, China, and the Netherlands.
More Valuable Insights on RTD Bottled Cocktails Market:
Future Market Insights, in its new report, offers an impartial analysis of the global RTD bottled cocktails market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
The study offers compelling insights based on product type (cider, gin, vodka, wine, whiskey, rum, hard sheltzer, cocktail), flavor (natural/unflavored, flavored), price range (economic, mid-range, premium), sales channel (on-trade/food service, institutional sale, retail, online retail), and packaging (glass, plastic) across seven major regions of the world.
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Recent Developments:
- Thomas Ashbourne launched four premixed cocktails in July 2022, curated by celebrity partners.
- In November 2020, De Kuyper launched ready-to-drink cocktails with diverse flavors in the U.K, China, and the Netherlands.
RTD Bottled Cocktails Market Outlook by Category
By Product Type:
- Cider
- Gin
- Vodka
- Wine
- Whiskey
- Rum
- Hard Sheltzer
- Cocktail
By Flavour:
- Natural/Unflavored
- Flavored
- Citrus
- Ginger
- Apple
- Vanilla
- Berry
- Tropical
- Coconut
- Jerk
- Plantain
- Mixed Fruits
- Others
By Price Range:
- Economic
- Mid-Range
- Premium
By Sales Channel:
- On-Trade/Food Service
- Institutional Sale
- Retail
- Hyper Market/Super market
- Convenience Store
- Specialty Stores
- Liquor Shop/Beverage Exclusive
- Airport Retail
- Online Retail
By Packaging:
- Glass
- Plastic
Frequently Asked Questions
- How big is the RTD bottled cocktails market?
- At what CAGR is the RTD bottled cocktails market poised to expand through 2032?
- At what CAGR did the RTD bottled cocktails market grow over the past half-decade?
- What will be the RTD bottled cocktails market size in 2032?
- What are the key drivers of RTD bottled cocktails market?
- How are key players aiming to increase sales in the RTD bottled cocktails market?
- Who are the key players operating in the RTD bottled cocktails market?
- Which are the top countries driving the RTD bottled cocktails market?
- What is the North America RTD bottled cocktails market outlook?
- What is the share of India in the South Asia RTD bottled cocktails market?
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