The oat drinks market is experiencing significant growth driven by new, healthier options. Some companies are now offering beverages made with oat milk that is fortified with additional vitamins and minerals. Additionally, producers are introducing oat beverages without sugar or artificial sweeteners, opting for natural sweeteners like honey or agave. There is an expanding market for oat beverages that are non-GMO or organically produced.
Oat cereal drinks are gaining popularity within the oat drinks industry. The surge in demand for oat milk, the introduction of oat-based smoothies, and the increasing interest in plant-based beverages contribute to this trend. Oat milk, in particular, has gained popularity due to its creamy texture and nutty flavor. With the growing preference for plant-based beverages, individuals are exploring oat cereal drinks as an alternative to dairy-based beverages.
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Key Takeaways
- By 2033, the United States is likely to dominate the oat drinks market, with a size of US$ 293.6 million.
- The oat drinks market was significantly expanding, with a size of US$ 689.8 million in 2022.
- There is a market opportunity of US$ 829.8 million in absolute terms, driven by the clean labels.
- The expansion in China is anticipated to expand at an adequate CAGR of 9.3% by 2033.
- By 2033, Australia is likely to expand in the oat drinks market, with a size of US$ 76.6 million.
- By 2033, the oat drinks sector is likely to increase in Brazil, with a size of US$ 73.4 million.
- The expansion in the United Kingdom is anticipated to expand at an adequate CAGR of 6.9% by 2033.
- Based on product type, the regular full-fat segment led the market CAGR of 7.6% by 2033.
- Based on flavor, the natural/unflavored continues to dominate the sector during the forecast period, with a CAGR of 7.1%
Key Strategies in the Industry
Manufacturers like Oatly are looking for novel methods of milk extraction to establish distinctive selling points and set their products apart from the competition. The end product is more affordable because manufacturers’ direct purchases of premium raw materials from farmers favor market expansion.
Due to the growing set of startups and their increased need for convenience and health benefits, there is an increase in the demand for RTD tea and coffee in the startup market. The oat drinks industry consequently gains from this.
Lastly, the oat drinks sector has seen significant innovation spurred by the development of new technology. Businesses have created goods with better shelf life, enhanced carbonation, and innovative packaging technologies that enable greater customer convenience.
Recent Developments
- Pure Harvest Farms collected US$ 180.5 million in June 2022 from international investors to support its growth.
- Fazer Group purchased Kaslink in June 2019, expanding its lineup of oat-based products on a global scale.
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Key segments
By Flavour:
- Natural/Unflavoured
- Flavored
By Product Type:
- Regular/Full Fat
- Reduced Fat
By End Use Application:
- Food Services
- Retail Services
By Nature:
- Organic
- Conventional
By Format:
- Shelf-stable
- Refrigerated
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