Functional Food and Natural Health Products Market to Double, Projected at US$ 38555.2 million by 2033 | FMI

Functional Food and Natural Health Products Market
Functional Food and Natural Health Products Market

From 2023 to 2033, the market for functional foods and natural health products is anticipated to witness a steady expansion, projecting a Compound Annual Growth Rate (CAGR) of 5.3%. This growth is attributed to a surge in health awareness, an uptick in chronic diseases, and a heightened demand for convenient and wholesome food and beverage options.

The increasing consumer preference for convenient and health-conscious choices in food and beverages, coupled with a growing awareness of maintaining good health, has become a significant driver for the market. The rise in chronic diseases further propels the demand for functional foods and natural health products.

Despite the promising growth prospects, the market encounters limitations in its expansion, primarily due to the substantial costs associated with research and development. However, within the market, specific avenues like natural health products, e-commerce, and functional beverages present potential opportunities, particularly in the realm of personalized nutrition. This indicates a nuanced landscape where consumer preferences and market dynamics intersect, fostering a space for tailored and healthful offerings.

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Drivers and Trends:

  • The emergence of personalized nutrition: Consumers are increasingly able to customize their diets to meet their unique needs and tastes thanks to this trend. The main drivers are the rising desire for items that are made to meet health objectives and the expanding availability of data on individual health.
  • The market for functional beverages is expanding. The market for functional beverages is expanding quickly as people hunt for beverages that taste good and provide health benefits. The main driving force is the rising public knowledge of the health advantages of functional substances like probiotics, prebiotics, and adaptogens.

Key Takeaways

  • With an astounding 16.7% growth rate, India takes the top spot and demonstrates its strong market potential in the studied area.
  • The United States market exhibits robust growth of 10.7%, securing its place as a major participant in the sector.
  • With a substantial growth rate of 7.9%, the Chinese market demonstrates China’s growing relevance and influence in the global economy.
  • With stable growth rates of 2.9% and 2.5%, respectively, Australia and Japan demonstrate their sturdiness and market expansion potential.
  • The low growth rates of Germany and the United Kingdom, 2.8% and 2.5%, point to stable market conditions and potential for sustained corporate growth.

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Competitive Landscape

Functional foods and natural health products are very competitive, with many big, well-known companies vying for market dominance. In the upcoming years, it is anticipated that the market for functional foods and natural health products will remain extremely competitive. The market is anticipated to expand steadily, but in order for businesses to hold onto their market share, they must be able to adjust to shifting consumer preferences.

Abbott Laboratories:

A leader in the healthcare industry, Abbott produces a variety of natural health products and functional foods, such as Ensure, Boost, and Glucerna.

Archer Daniels Midland (ADM):

Among the functional foods and natural health products produced by Archer Daniels Midland (ADM), a worldwide food processing and commodities trading firm, are Fibre One, SimplySmart, and Truvia.

BASF:

ProActiv, Benecol, and Move Free are just a few examples of the natural health products and functional foods the German chemical corporation BASF produced.

Danone:

Activia, DanActive, and Oikos are just a few of the natural health products produced by the French multinational food and beverage corporation Danone.

Arla Foods:

Skyr, Arla Protein, and Lactofree are just a few of the functional meals and natural health products produced by the dairy cooperative Arla.

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Functional Food and Natural Health Products Market by Category

By Nature:

  • Organic
  • Conventional

By Product Type:

  • Functional Food Product
    • Bakery & Confectionery
    • Dairy
    • Fish & Eggs
    • Canola-based
    • Pulses-based
    • Hemp-based
    • Flax-based
    • Oats-based
    • Barley-based
    • Soy
    • Oils & Fats
    • Others
  • Natural Health Product
    • Probiotics
    • Proteins & Amino Acids
    • Phytochemical & Plant Extracts
    • Prebiotics
    • Fibers & Specialty Carbohydrates
    • Omega-3 Fatty Acids
    • Carotenoids
    • Natural Vitamins
    • Natural Minerals

By Region:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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