The global ginger beer market is positioned for rapid expansion, with a 7.1% CAGR expected between 2022 and 2032. It is projected to grow from its present valuation of US$ 4.7 billion in 2022 to roughly US$ 9.3 billion by 2032. This development is fueled by two factors: the health advantages of ginger beer, which make it peppery, and a trend towards lighter, less sugary beverages among younger customers.
It is projected that the global ginger beer market would expand at an exceptional 7.1% CAGR between 2022 and 2032. The ginger beer industry is expected to grow from its current valuation of US$ 4.7 billion in 2022 to a valuation of approximately US$ 9.3 billion by the end of 2032.
The global ginger beer market is set to experience robust growth, with a projected CAGR of 7.1% from 2022 to 2032. Anticipated to surge from the current valuation of US$ 4.7 billion in 2022 to an estimated US$ 9.3 billion by 2032, this expansion is attributed to the health benefits associated with ginger beer and a shift in consumer preferences toward lighter, less sugary beverages, especially among younger demographics.
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Spicy and Healthy Trend
Ginger beer, known for its peppery flavor and health benefits, has gained popularity among consumers. The global ginger beer market is witnessing increased consumption, particularly among the younger generation, driven by the recognized health advantages of this spicy beverage.
Market Dynamics and Growth Factors
The global ginger beer market is expected to maintain an outstanding CAGR of 7.1% from 2022 to 2032. The surge in demand is primarily fueled by the rising health consciousness among consumers and a notable shift away from calorie-dense drinks towards healthier alternatives. The recent lockdowns due to the pandemic further boosted product sales, particularly through off-trade distribution channels
Since ginger beer has a spicy flavour and is also healthy, it is becoming more and more popular with customers. Additionally, the consumer shift away from calorie-dense beverages and towards lighter, less sugary beverages is what is driving the worldwide ginger beer market share.
According to the Future Market Insights study on the market analysis for ginger beer, the younger generation has been consuming more and more of it recently. Use of ginger beer has a number of health benefits, which is the main cause of this rise.
Additionally, the lockdown brought on by the epidemic increased product sales, supporting the market expansion through the off trade distribution channel segment of the global ginger beer market.
The worldwide ginger beer industry, meanwhile, is being constrained by rigorous laws and limits imposed on the sales of ginger beer by the governments of many different nations. Such restrictions are placed due to the negative consequences of the artificial components and added sugar being used by some ginger beer manufactures.
Key Takeaways from the Market Study
- The overall growth of the global ginger beer market is estimated to reach around US$ 4.7 billion during the next decade, following an average CAGR of 7.1%.
- The non-alcoholic segment dominates the ginger beer market, accounting for approximately 75%, while the alcoholic segment is poised to witness the highest growth rate of 8.4%.
- Flavored ginger beer products contribute nearly 60% of the revenue share, with original ginger beer gaining popularity at an estimated CAGR of 6.2% from 2022 to 2032.
- Traditionally, on-trade distribution channels have been dominant, holding a market share of over 60%. However, the off-trade distribution channel is expected to witness a growth rate of 8% during the projected timeframe.
- North America leads the ginger beer market share with over 35%, while the Asia-Pacific ginger beer market is gaining momentum with a projected overall growth rate of 8.4% from 2022 to 2032.
Competitive Landscape
Key players in the ginger beer market include Crabbie’s Alcoholic Ginger Beer, BUNDABERG BREWED DRINKS, Fever-Tree, Fentimans, RACHEL’S GINGER BEER, Gunsberg, Natrona Bottling Company, Beer Goslings Rum, Old Jamaica Ginger Beer, Q MIXERS, Stoli Group USA LLC, and Barritt’s Beverages International Ltd, among others.
Recent Developments in the Global Ginger Beer Market
- East 9th introduced Lick Pier Tropical Ginger Beer in September 2021, featuring tropical fruit tastes like pineapple and passion fruit, aiming to provide consumers with a variety of taste options.
- Spinifex Brewing Company announced the introduction of a new, non-alcoholic ginger beer infused with the native superfood Kakadu plum in July 2021.
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Ginger Beer Market by Segmentation
By Type:
- Alcoholic
- Non-alcoholic
By Flavor:
- Original
- Flavored
By Distribution Channel:
- On-trade
- Off-trade
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
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