By the year 2033, the global market size for mobile cases and covers is anticipated to hit US$ 42,881.3 million, marking a notable growth trajectory with a projected Compound Annual Growth Rate (CAGR) of 5.8% from 2023 to 2033. Initial assessments suggest the market to be valued at US$ 24,401.2 million in 2023. This steady expansion is indicative of sustained demand for mobile protection solutions amidst evolving consumer preferences and technological advancements. As mobile devices continue to play an integral role in daily life, the market for cases and covers is poised for substantial growth, driven by both functional and aesthetic considerations.
Evolving lifestyle trends and rising consumer spending capacities exert a significant influence on the mobile cases and covers industry. As consumers seek to enhance the durability of their smartphones, the widespread adoption of protective cases and covers becomes evident, becoming essential accessories for preserving the longevity of mobile devices.
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Recent studies indicate that the average Indian consumer utilizes around 12 GB of data monthly, with approximately 25 million new smartphone users joining the ranks every three months. India boasts an impressive 1.18 billion mobile connections and 600 million smartphones as of October 2021, highlighting the widespread adoption of smartphones across the nation. The ubiquity of protective cases and covers underscores their crucial role in both safeguarding and personalizing mobile devices, reflecting their indispensable status within Asia’s expansive and ever-growing mobile user community.
However, the surge in smartphone usage has also exacerbated the challenge of electronic waste disposal, necessitating attention to the environmental impact of mobile cases and covers. To address this concern, transitioning towards biodegradable options is recommended. While some consumers may opt for leather or rubber covers, the use of biodegradable materials aligns with the increasing trend of eco-consciousness and poses no harm to the environment. This shift supports sustainability initiatives vital for fostering a more environmentally responsible tech accessory industry.
The key market determinant for mobile cases and covers is the high proliferation and ownership of smartphones across the globe. People across the world understand the considerable repercussions of having their phone screens damaged or cracked by an incident. Therefore, consumers are inclined toward purchasing protective cases or covers for their smartphones.
Demand for protective phone covers is driven by customer specifications, requirements, and transforming lifestyle trends. A protective phone cover is frequently used as a statement piece and echoes a person’s cultural and social preferences. The selection of a phone cover can be affected by many factors. These include social media trends, quotes, favorite personalities, books, movies, social causes, and other such cultural references. To keep products relevant, manufacturers take into account these factors to capture more customer base.
Growth Drivers:
- Increasing Smartphone Penetration: With the widespread adoption of smartphones globally, the demand for mobile cases and covers has surged. As more people own smartphones, the need to protect these expensive devices from damage becomes paramount.
- Rising Awareness of Device Protection: Consumers are becoming increasingly aware of the importance of protecting their smartphones from scratches, drops, and other accidents. This awareness has led to a higher demand for durable and protective cases and covers.
- Fashion and Personalization: Mobile cases and covers are not just about protection; they are also fashion accessories. Consumers often seek cases that reflect their personal style or interests, leading to a diverse range of designs, colors, and materials in the market.
- Technological Advancements: Advancements in materials technology have led to the development of more durable, lightweight, and aesthetically pleasing cases and covers. Features like shock absorption, water resistance, and antimicrobial properties are increasingly being integrated into these products.
- E-commerce Boom: The rise of e-commerce platforms has made it easier for consumers to browse and purchase mobile cases and covers from a wide range of options. This convenience has contributed to the growth of the market, especially as online retailers offer competitive pricing and discounts.
- Growing Disposable Income: As disposable incomes rise in many parts of the world, consumers are more willing to spend on accessories like mobile cases and covers, particularly if they perceive them as enhancing the longevity and aesthetics of their devices.
Industry Restraints:
- Market Saturation: The mobile cases and covers market is highly saturated, with numerous players offering similar products. This saturation can lead to intense competition and price wars, squeezing profit margins for manufacturers and retailers.
- Commoditization: Mobile cases and covers are increasingly viewed as commoditized products, especially the basic silicone or plastic variants. This makes it challenging for companies to differentiate their offerings and maintain brand loyalty among consumers.
- Counterfeit Products: The proliferation of counterfeit mobile cases and covers, particularly online, poses a significant challenge to legitimate manufacturers. These counterfeit products not only erode brand reputation but also undercut sales of genuine products.
- Environmental Concerns: The production and disposal of mobile cases and covers contribute to environmental issues, particularly concerning plastic waste. Consumers are becoming more conscious of the environmental impact of their purchases, which may influence their buying decisions.
- Compatibility Issues: With smartphones constantly evolving in terms of design and dimensions, ensuring compatibility between cases and devices can be a challenge for manufacturers. Failure to address compatibility issues can lead to customer dissatisfaction and returns.
- Limited Product Differentiation: While there is a wide variety of designs and materials available, truly innovative and unique features in mobile cases and covers are relatively rare. This limited product differentiation makes it difficult for companies to stand out in the market.
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The thriving e-commerce sector has also played a vital role in delivering cost-effective and extensive mobile accessories.
Top Highlights from the FMI’s Analysis of Mobile Cases and Covers Industry:
- The North America mobile cases and covers industry obtained a 25.7% market share in the historical period.
- The United States market contributed 19.4% to the global mobile cases and covers the industry.
- The Europe mobile cases and covers industry gained 23.9% of the global market in 2022.
- The German market acquired a market share of 4.7% in 2022.
- The United Kingdom market is projected to expand at 4.4% CAGR in the estimated period.
- The Asia Pacific region is estimated to register robust sales of mobile cases and covers. China and India, both are expanding expeditiously, at a CAGR of 8.9% and 8.3%, respectively.
- Based on product, covers procured market share of 56.2% in 2022.
- Based on material, plastic gained 29.8% of the overall market in 2022.
Key Players in the Mobile Cases and Covers Industry
- XtremeGuard
- Belkin International, Inc.
- ZAGG Intellectual Property Holding Co.
- MOKO
- Amzer
- Griffin Technology
- Incipio, LLC
- CG Mobile
- Shenzhen Ipaky Electronic Co., Ltd
- Otter Products LLC
Stay Updated with Recent Developments in Mobile Cases and covers the Market
- Atom Studios, the United States based company, announced in February 2022 the unveiling of a new case for Samsung phones. The new case is known as Touch, and is present for S22+ and S22 Samsung Galaxy models. As the name suggests, the case is made keeping tactility in mind. The soft-touch silicone outer covering feels ultra-soft upon touch.
- CLCKR, which is a mobile accessory company, revealed a new offering in September 2021, for mobile cases, multi-functional stands, and grips for iPhone 13, 13 Pro Max, and 13 Pro. The range of new designs has incorporated color match choices for iPhone’s 13 holographic designs, colors, and alliances with Richmond and Finch.
- Incipio Inc. introduced protective cases for series of Samsung Galaxy S21, such as S21 5G, S21 Ultra 5G, S21+ 5G devices. These cases have been qualified as per Samsung performance standards.
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Key Segmentations:
Mobile Cases and Covers Market by Product:
- Cases
- Wallets
- Pouches
- Hard Cases
- Covers
- Back Covers
- Flip Covers
Mobile Cases and Covers Market by Material:
- Plastic
- Polypropylene
- Polyethylene
- PVC
- Polyurethane
- Others
- Leather
- Silicone
- Rubber
- Biodegradable
- Wood
- Fabric
- Bioplastic
- Paper & Paperboard
Mobile Cases and Covers Market by Print Type:
- With Print
- Without Print
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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