Postnatal Health Supplements Market Poised for Remarkable Growth, Expected to Reach $2.79 Billion by 2023 on the Back of Rising Awareness and New Product Launches

With a 7.2% compound annual growth rate (CAGR) from 2023 to 2033, the global market for postnatal health supplements is anticipated to reach US$ 1.2 billion in 2022 and expand to $2.79 billion by 2023. Growing consumer awareness of postpartum depression and new product launches by top rivals are the main drivers of this growth. Maternity health supplements are becoming more popular among expectant and new moms as a way to reduce health risks for both them and their unborn children. Over the past 20 years, the pharmaceutical industry has grown quickly; in 2019, global sales of pharmaceuticals reached $1.25 trillion.

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Global sales of postnatal health supplements are projected to soar to $2.79 billion by 2023, experiencing a robust 7.2% annual growth rate. This surge is attributed to intensified competition with innovative product launches and an increased understanding of postpartum depression. Mothers are turning to these supplements for health protection amid the booming pharmaceutical sector, contributing significantly to the market’s rapid ascent.

With a compound annual growth rate (CAGR) of 7.2% from 2023 to 2033, the global postnatal health supplements market is expected to hit $1.2 billion in 2022 and further expand to $2.79 billion by 2023. The primary drivers of this growth include heightened consumer awareness of postpartum depression and the introduction of new products by major competitors. Maternity health supplements are gaining popularity among expectant and new mothers, offering a means to mitigate health risks for both themselves and their unborn children. The pharmaceutical industry has witnessed rapid growth over the last two decades, reaching global sales of $1.25 trillion in 2019.

The global postnatal health supplements market is projected to reach $1.2 billion worldwide in 2022, fueled by an increased prevalence of postnatal depression and the introduction of new products by leading competitors. By 2023, it is anticipated to achieve a market value of $2.79 billion, boasting a CAGR of 7.2% from 2023 to 2033.

As more individuals recognize the health risks associated with poor dietary habits for new and expectant mothers, the market for maternity health supplements is expanding. In 2022, the postnatal health supplements market witnessed a 5.6% CAGR from 2018 to 2022. Proteins and amino acid supplements accounted for 38.2% of the market in 2022, while the capsule sector claimed the highest market share at 41.5%.

North America is poised to witness substantial growth in the postnatal health supplements market, capturing a market share of 34.2% in 2022. The pharmacy store-based retail segment dominated distribution channels with a 76.5% market share in 2022. Germany is expected to remain one of the most lucrative markets for postnatal health supplements in Europe in 2022, commanding a market share of 20.3%.

Key Takeaways:

• Sales of postnatal health supplements surged at a 5.6% CAGR from 2018 to 2022.
• In 2022, proteins and amino acid supplements constituted 38.2% of the market.
• The capsule sector claimed the maximum market share of 41.5% in 2022.
• North America is anticipated to experience substantial market growth, with a 34.2% market share in 2022.
• Pharmacy store-based retailing held a dominant 76.5% market share in distribution channels in 2022.

“The worldwide postnatal health supplements market is expanding due to the increasing demand from mothers for nutrient-rich, low-calorie products, driven by heightened awareness and innovative product launches,” comments an analyst at FMI.

Competitive Landscape:

Companies are focusing on promotional and advertising strategies to raise awareness among women and establish a robust customer base. Major market players such as Church & Dwight Co. Inc. are expanding marketing budgets for postpartum health supplements and offering high-value services along with product sales. Notable players in the market include Church & Dwight Co. Inc., The Honest Company Inc., DuPont De Nemours Inc., New Chapter Inc., Nordic Naturals Inc., Pharmavite LLC, Actif USA, Eu Natural, Naturelo Premium Supplements LLC, Theralogix – Nutritional Science, Pure Essence Labs, Fairhaven Health – Milkies, Pink Stork, Vitabiotics Ltd., among others.

Some key developments by leading companies include:

• In 2020, Mommy’s Bliss introduced a new collection of prenatal and postnatal multivitamins and supplements designed specifically for the transition to parenthood. The Mommy’s Bliss New Mom Line debuted with four essential products, offering innovative solutions for prenatal support.

For a comprehensive analysis of the global postnatal health supplements market, including historical data from 2018 to 2022 and forecast statistics from 2023 to 2033, explore our report.

The global postnatal health supplements market is projected to reach $1.2 billion worldwide in 2022, fueled by an increased prevalence of postnatal depression and the introduction of new products by leading competitors. By 2023, it is anticipated to achieve a market value of $2.79 billion, boasting a CAGR of 7.2% from 2023 to 2033.

As more individuals recognize the health risks associated with poor dietary habits for new and expectant mothers, the market for maternity health supplements is expanding. In 2022, the postnatal health supplements market witnessed a 5.6% CAGR from 2018 to 2022. Proteins and amino acid supplements accounted for 38.2% of the market in 2022, while the capsule sector claimed the highest market share at 41.5%.

The global postnatal health supplements market is anticipated to reach US$ 1.2 billion worldwide in 2022. The increased prevalence of postnatal depression along with the introduction of new products by the leading competitors are two key factors predicted to fuel the market’s growth during the forecast timeframe. By 2023, it is anticipated to have made US$ 2.79 billion, with a CAGR of 7.2% from 2023 to 2033.

More people are becoming aware of the dangers and illnesses that poor dietary habits can expose new mothers and expectant mothers to. As more women pick maternity health supplements to protect both themselves and their unborn children from challenges and illnesses, the market for these products is expanding. The 1.25 trillion dollars in reported global sales for the year 2019 show the pharmaceutical industry’s rapid growth over the past 20 years.

Major market participants are expanding their marketing budgets for postpartum health supplements. Pills for postpartum wellness are currently selling significantly better. Several governments are also highlighting the need of postnatal health education among their citizens. Globally, the need for postnatal health supplements has increased as a result of all of these issues.

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Key Takeaways from this Market:

• Sales of postnatal health supplements increased at a 5.6% CAGR from 2018 to 2022.
• In 2022, the market for postnatal health supplements will be 38.2% made up of protein and amino acid supplements.
• In 2022, the capsule sector had a maximum market share of 41.5%.
• The market for postnatal health supplements in North America is anticipated to increase considerably in value during the projected period, with a market share of 34.2% in 2022. In terms of distribution channels, the pharmacy store-based retail segment held 76.5% of the market share in 2022.
• Germany will continue to be one of the most lucrative markets for postnatal health supplements in Europe in 2022, with a market share of 20.3%.

“Both governmental and private organizations throughout the world have launched a number of projects to address postnatal depression. This is predicted to raise women’s awareness, which would have a favorable effect on the market’s growth throughout the course of the forecast year,” – remarks an analyst at FMI.

Competitive Landscape:

Businesses are concentrating on promotional as well as advertising techniques to raise awareness among women and to build a solid customer base for their business. Church & Dwight Co. Inc., a significant maker of postnatal health supplements, provides its clients with high-value services in addition to the sale of postnatal health supplements. To increase their product portfolios, well-known businesses are putting more emphasis on new product development.

Prominent players in this market are:

• Church & Dwight Co. Inc.
• The Honest Company Inc.
• DuPont De Nemours Inc.
• New Chapter Inc.
• Nordic Naturals Inc.
• Pharmavite LLC
• Actif USA
• Eu Natural
• Naturelo Premium Supplements LLC
• Theralogix – Nutritional Science
• Pure Essence Labs
• Fairhaven Health – Milkies
• Pink Stork
• Vitabiotics Ltd.
• Others

Some key developments by leading companies in this market are:

• A brand-new, cutting-edge collection of prenatal and postnatal multivitamins as well as supplements designed specifically for the transition to parenthood was introduced by Mommy’s Bliss in 2020.
• The Mommy’s Bliss New Mom Line debuted with four essential items. Mommy’s Bliss Prenatal Regularity Support Gummies, Mommy’s Bliss Prenatal Omega + DHA Gummies, Mommy’s Bliss Prenatal Multivitamin + Iron, Mommy’s Bliss Prenatal Multivitamin + Probiotics, along with Mommy’s Bliss Prenatal Multivitamin + Iron are among the first products offered.

More Valuable Insights Available:

Future Market Insights offers an unbiased analysis of the global postnatal health supplements market, providing historical data for 2018 to 2022 and forecast statistics from 2023 to 2033.

To understand opportunities in the postnatal health supplements market, the market is segmented on the basis of postnatal health supplements by ingredient (vitamins & minerals supplements, herbal supplements, prebiotic supplements, probiotic supplements), form (soft gels/pills), application (general well-being and lactation support, weight management) and across five major regions (North America, Latin America, Europe, Asia Pacific, and Middle East & Africa).

Key Segments Profiled in this Market:

By Ingredient:

• Vitamins & Minerals Supplements
• Herbal Supplements
  • Ayurvedic Extracts
  • Algal Extracts
  • Phyto-Chemicals
• Protein and Amino Acid Supplements
• Prebiotic Supplements
• Probiotic Supplements

By Form:

• Soft Gels
  • Confectionery Products
  • Pharmaceutical Products
• Tablet
• Capsule
• Liquid

By Distribution Channel:

• Store-Based Retailing
  • Hypermarkets/Supermarkets
  • Convenience Stores
  • Drug Stores and Pharmacies
  • Health & Wellness Stores
  • Other Retailers
• Online Retailing

By Application:

• General Well-being and Lactation Support
• Weight Management
• Immune & Digestive Health
• Bone and Joint Health
• Heart Health
• Eye Health
• Others

By Region:

• North America
• Latin America
• Europe
• Asia Pacific
• Middle East and Africa

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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