The global personalized nutrition market is worth US$ 3 Bn as of now, and expected to reach US$ 4.7 Bn by the year 2032 at a CAGR of 6.4% from 2022 to 2032.
The personalized nutrition market is poised for significant growth in the forecast period, fueled by an increasing awareness of the importance of health and a rising trend in digitized healthcare solutions.
There is a growing preference for high-quality nutritional food, with personalization emerging as a central theme across various industries, including nutrition. Personalized approaches are being tailored to individual nutritional needs, with measurement tools such as testing kits, apps, and programs providing customizable and precise nutrient profiles based on individual requirements. The direct-to-customer approach is particularly sought after, creating a lasting impact.
Personalized nutrition delves into an individual’s history of environmental exposure, metabolism, genetic profile, microbiome composition, and personal wellness goals. Various personalized nutrition tests are available to identify foods best-suited for dietary needs, weight management, and fitness goals. For example, microbiome testing provides essential information about an individual’s gut health through a stool test.
Different personalized nutrition tests, including meal planners, fat burners, muscle builders, and fitness diet programs, require saliva samples for analysis. Key participants in the market are offering diets that include guilt-free snacks, particularly those with low sugar, indulgent flavors, and high protein content, catering to the growing demand for personalized nutrition. Future Market Insights, in its latest market study titled “Personalized Nutrition Market,” provides detailed insights into these intricacies.
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Key Takeaways from Personalized Nutrition Market
- North America dominates the personalized nutrition market due to the US witnessing provision of meal customization through companies like The Counter and Chipotle.
- Europe stands second with Germany leading from the front. Technological advancements are transforming patient-generated data into value-added resources. Smart wearables and in-home medical devices are improving personalized approach toward healthcare management. Along these lines, MyMuesli makes use of lean manufacturing for letting customers create the personalized cereal mixes. The company has also tabled blood and DNA tests to let individuals access muesli mixes pertaining to their requirements of micronutrients and macronutrients.
- China leads the Asia-Pacific’s personalized nutrition market. This could be reasoned with demand for personalized nutrition herein witnessing a CAGR of close to 6.3% between 2022 and 2032. On these grounds, Habit does sell personalized nutrition on the basis of a person’s cholesterol, personal wellness goals, activity levels, and the other information through a questionnaire.
- Personalized supplements account for over 27% of market share and are expected to witness a CAGR of 5.6% on this count in the forecast period.
- Standard measurement holds more than 46% of the market share and expected to record a CAGR of 5.6% between 2022 and 2032.
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Competitive Landscape
- Herbalife Nutrition, October 2019, came up with new immunity essentials including relaxation tea. The key ingredient is ‘EpiCor’.
- DNAfit, in April 2019, came up with a new-fangled ‘Health Fit’ DNA test, so as to explore numerous genetic factors that affect the wellbeing of an individual and make way for personalized insights pertaining to diets.
- Atlas Biomed Group, in November 2019, put forth a novel AI-based Atlas app for providing personalized food and diet advice for helping customers in improving the gut health. This app does work in conjunction with Atlas Microbiome Test.
- DSM, in November 2019, completed acquisition of AVA, so as to propagate personalized nutrition delivery platforms like Tespo, Mixfit, and Panaceutics.
What does the Report Cover?
- Future Market Insights offers an exclusive perspective and various real-time insights on the personalized nutrition market in its latest study, presenting historical demand assessment of 2016 – 2021 and projections for 2022 – 2032.
- The research study is based on product type (personalized supplements, personalized diet plans, personalized beverages, and diseases based), by measurement method (active measurement and standard measurement), and by sales channel (direct-to-customer delivery services, wellness and fitness centers, hospitals & clinics, pharmacies, online, and retail stores).
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Global Personalized Nutrition Market by Category
By Product Type:
- Personalized Supplements
- Personalized Diet Plans
- Personalized Beverages
- Diseases Based
By Measurement Method:
- Active Measurement
- Standard Measurement
By Sales Channel:
- Direct to consumer Delivery Services
- Wellness and fitness centers
- Hospitals & Clinics
- Pharmacies
- Online
- Retail Stores
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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