Future Market Insights delivers key insights on the Guarana market in its upcoming outlook titled “Guarana Market: Global Industry Analysis and Opportunity Assessment, 2016 – 2026”. In terms of value, the global Guarana market is projected to register a healthy CAGR of 7.3% during the forecast period (2016–2026).
This is attributable to a variety of variables, which Future Market Insights elaborates on. Guarana is predicted to generate enormous demand throughout the forecast period due to its health benefits over caffeine, fueling demand for the energy drinks application category in the global Guarana market.
Globally, the urban population outnumbers the rural population. The urban population is more health conscious, which leads to a desire for natural energy drinks and fruit juices. Guarana demand is likely to expand in the near future as consumers’ health worries grow, as does their choice for more nutritious nutritional supplements.
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The rise of organised retail in Brazil has resulted in broad supply of Guarana via an extensive distribution network. These factors are projected to boost Guarana market growth in the near future. The global Guarana market is predicted to grow significantly during the forecast period as the country’s per capita energy drink consumption rises. The health and wellness trend is also projected to assist the global Guarana market and encourage enterprises to innovate throughout the supply chain in order to improve Guarana’s nutritional profile.
The Guarana market is also predicted to expand significantly because to rising global consumer demand for natural and herbal cosmetic products such as Guarana in sensitizers, conditioners, shampoo, and so on. The promotion of dietary supplements by various government organisations and institutions to treat and prevent diseases like as obesity, high blood pressure, and high cholesterol is predicted to stimulate demand for Guarana.
One of the primary constraints is that the price of guarana is expensive, because the majority of guarana is produced in Brazil, where producers have complete control over its prices. As a result, high Guarana prices are likely to stymie the expansion of the Guarana market over the projection period.
Major factors restraining the growth of the global Guarana market include a high volume use of Guarana in beverages, which leaves other industries such as dietary supplements, confectioneries and cosmetics with moderate volumes of Guarana.
Segmentation analysis
- Quick absorption effect of Guarana liquid form as compared to powder form is likely to increase the share of liquid product form in the global Guarana market
- Powder product form segment is estimated to account for 6% value share by 2016 end
- Increasing demand for sweetened and carbonated soft drinks such as cold drinks and other sports drinks for energy enhancement by athletes and sports persons is expected to fuel the growth of the energy drinks segment over the forecast period
- The Confectionery products segment is estimated to account for 12.8% value share by 2016 end. Emphasis on health consciousness by consumers has raised the demand for healthier confectionery products, which in turn is expected to boost the growth of this segment over the forecast period
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Market segmentation
To understand and assess opportunities in the global Guarana market, we have divided the report into three sections bases on market segmentation as under:
By Application
- Confectionery Products
- Fruit-juice based drinks
- Energy drinks
- Dietary supplements
- Cosmetics
- Others
By Product Form
- Liquid
- Powder
By Region
- North America
- Latin America
- Western Europe
- Eastern Europe
- APEJ
- Japan
- Middle East & Africa
Regional analysis
On the basis of region, the global Guarana market is segmented into North America, Latin America, Western Europe, Eastern Europe, Asia Pacific Excluding Japan, Japan, and Middle East & Africa. The Latin America Guarana market is projected to grow with the highest CAGR over the forecast period due to a growing production of Guarana in Brazil. North America is anticipated to witness the highest share in the global Guarana market owing to increase in per capita consumption coupled with growing awareness related to the benefits of Guarana.
Vendor insights
The global Guarana market report analyses business performance of top market players. Long-term strategies and other key developments of some of the leading market players operating in the global Guarana market are also analysed.
Key players profiled in the global Guarana market report include Vitaspice, Prover Brasil, Herboflora, Duas Rodas Industrial, Ambev, AR De Sousa Ribeiro, Iris Trade Inc. Some of the local players profiled in the report include The Green Labs LLC, Natural Amazon Herbs Producao De Extratos Ltda, and Nutra Green Biotechnology Co., Ltd.
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Frequently Asked Questions
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