The immune health supplements market is estimated to be worth US$ 25,456.2 million in 2023. The market is expected to reach an astounding US$ 63,457.4 million by 2033, representing a CAGR of 10.4% from 2023 to 2033. The rising awareness of overall health and wellness has prompted consumers to prioritize preventive healthcare measures. As individuals increasingly understand the vital role a robust immune system plays in safeguarding their well-being, they are turning to immune health supplements to fortify their defenses.
The elderly populace, frequently more defenseless to sicknesses, has developed as a critical statistic fueling the industry’s development. With a developing maturing populace around the world, the request for immune-boosting supplements custom-made to the wants of seniors has seen a significant increment. Moreover, the industry’s development is closely tied to ceaseless developments in wellbeing supplements.
Whereas the resistant wellbeing supplements industry appreciates vigorous development, it has challenges and restrictions. One outstanding limitation is the powers competition inside the showcase. As more companies enter the space to capitalize on the developing request for these supplements, competition for advertise share has gotten to be furious. This increased competition can make it challenging for person brands to preserve their competitive edge.
The resistant health supplements industry presents a few energizing openings for development. One striking opportunity lies within the developing inclination for characteristic and home grown resistant supplements. Buyers are progressively turning to home grown supplements like elderberry, echinacea, and astragalus due to their seen common and all encompassing benefits. Assembly this request by creating and promoting high-quality home grown items presents a critical opportunity for industry players.
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The broader health and wellness trend is encouraging consumers to seek out preventive health measures, including supplement consumption. Educating consumers about the benefits of immune health supplements and how they fit into a holistic wellness routine is a promising avenue for growth.
One of the ongoing trends shaping the immune health supplements industry is the surge in demand for elderberry supplements. These supplements are experiencing increased popularity due to their antioxidant and immune-boosting properties. Manufacturers are seizing this opportunity by introducing new elderberry-based products to cater to the growing demand. Furthermore, the importance of vitamin D in immune function has come into focus, particularly in regions with limited sun exposure. Products fortified with vitamin D are on the rise, and consumers are showing heightened interest in these formulations, driving further innovation in this segment.
Key Takeaways from the Immune Health Supplements Market:
- Immunity booster powder is poised for significant growth, capturing a substantial market share.
- Herbal supplements are expected to witness rapid growth, driven by awareness of their benefits.
- Pharmacies and drug stores are expected to experience increased demand for immune support products.
- Gummies and powders in the immune health segment are on the rise.
- The United States dominates the global market with a 22.6% share, driven by a health-conscious population and research and development efforts.
- Germany has a 6.5% market share and is known for its quality standards and preference for herbal supplements.
- Japan holds a 3.2% market share due to an aging population and a focus on traditional ingredients.
- Australia focuses on natural and sustainable products, holding a 3% market share.
- China’s significant market share of 10.5% is driven by a massive population and health awareness.
- India accounts for 6.4% of the market share, with eCommerce platforms driving growth.
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Competitive Landscape of the Immune Health Supplements Industry
The immune health supplements industry is a bustling arena, featuring a multitude of players vying for a slice of the market share. In this industry, pharmaceutical behemoths like Bayer AG, armed with global reach and robust research and development capabilities, offer a diverse array of immune support products. Pfizer Inc., renowned in healthcare, capitalizes on its trusted name to promote its immune support offerings. Swisse Wellness Pty Ltd., with its premium wellness products and focus on natural ingredients, stands tall as a formidable competitor. Glaxo SmithKline Inc., a leading pharmaceutical player, leverages its research expertise and worldwide presence to further intensify competition.
Continuous investments in research and development yield unique immune health supplements, often infused with probiotics and herbal extracts. Personalized supplements tailored to individuals’ health data and genetic profiles are gaining traction for their potential to boost immune support.
Recent Developments in the Immune Health Supplements Market:
- Glanbia plc, a global nutrition and wellness company, announced in February 2023 that it acquired the probiotics company BioGaia for around US$ 1.7 billion.
- Nature’s Sunshine Products, a leading direct-selling health and wellness company, launched in March 2023 a new line of immune health supplements called ‘Immune Defense.’
- NOW Foods, a leading manufacturer and distributor of dietary supplements, introduced in April 2023 a new line of immune health supplements called ‘NOW Immune.’
- Jamieson Wellness, a leading Canadian manufacturer and distributor of vitamins and supplements, launched in May 2023 a new product called ‘Jamieson Immune Defense.’
- Solgar, a leading manufacturer and distributor of dietary supplements, introduced in June 2023 a new product called ‘Solgar Immune Support.’
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Key Segments
By Product Type:
- Vitamin & Mineral Supplements
- Herbal Supplements
- Probiotic Supplements
- Amino Acids & Proteins
- Omega-3 Fatty Acids
- Others
By Form:
- Powder
- Liquid
- Capsules & Soft Gels
- Tablet
- Pills
- Gummies
- Bars
By Customer Orientation:
- Men
- Women
- Senior Citizen
- Others (Kids & Toddlers)
By Sales Channel:
- Hypermarkets/Supermarkets
- Convenience Stores
- Departmental Stores
- Pharmacies & Drug Stores
- Online Retail Stores
- Others
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- The Middle East and Africa
Author by:
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results.
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor’s Degree in Electrical Engineering from Nagpur University, India.
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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