The is flourishing as a result of growing customer knowledge of health advantages and a need for easily accessible, wholesome products. Packed with vitamins and antioxidants, these superfruits are highly sought after, particularly in the functional food and beverage sector. Processed Superfruits Market is anticipated to continue growing
progressively between 2022 and 2032, with an estimated 5% annual growth rate. It is anticipated that the global market will increase from $53.7 million in 2022 to $87.5 million in 2032. This industry is very appealing to businesses because it is developing in other fields as well, such power and liquid.
Because consumers are becoming more aware of the health benefits and are demanding handy, nutrient-dense goods, the market for processed superfruits is growing at an astonishing rate. With the growth of the functional food and beverage industry, processed superfruits are becoming more and more popular. Antioxidants and vitamins abound in these fruits. It is expected that this upward trend would persist, presenting opportunities for participants in the business.
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Over the forecast period of 2022 to 2032, the market for processed superfruits is anticipated to display a consistent CAGR of roughly 5%. By 2032, the global market is expected to have grown from US$ 53.7 million in 2022 to US$ 87.5 million. The power segment, which grew from US $ 28.2 billion at the end of 2016 to US $ 26.8 billion in 2021, according to Future Market Insights’ estimate, experienced a growth rate of 5.1%. The liquid market is expected to grow at a CAGR of 4.9% over the following few years, reaching 94,207 tonnes in volume in 2026.
The global market for processed superfruits was estimated to be worth roughly US$ 38.1 billion in 2021 and is projected to reach US$ 40.1 Bn by the end of 2022, representing an annual growth rate of more than 5.2%. The global market for processed superfruits is projected to reach about US$ 18 million tonnes in volume by 2032, with a CAGR of almost 5.9% over the period from 2022 to 2032.
Superfruits are used for juices that have higher nutritional value than any other juices. According to the definition by Food and Agriculture Organization (FAO), superfruits have great nutritious content and an extra nutritional benefit. Antioxidant capacity is among the most widely recognized biologically active traits of a superfruit.
Key Takeaways:
- Robust Growth Anticipated: The processed superfruits market is poised for substantial growth, fueled by increasing consumer awareness of health benefits and a demand for convenient, nutrient-rich products. Projections indicate an estimated 5% annual growth rate from 2022 to 2032, with the global market expected to surge from $53.7 million in 2022 to $87.5 million in 2032.
- Consumer Preferences Driving Demand: Consumers’ heightened awareness of health benefits and a preference for convenient, nutrient-dense products are propelling the processed superfruits market. The functional food and beverage industry’s expansion further contributes to the popularity of processed superfruits, rich in antioxidants and vitamins.
- Market Dynamics and Growth Trends: Over the forecast period (2022-2032), the market is projected to maintain a consistent CAGR of around 5%. The power segment is estimated to experience a growth rate of 5.1%, reaching 94,207 tonnes in volume by 2026. Liquid market growth is anticipated at a CAGR of 4.9% in the coming years.
- Global Market Insights: The global processed superfruits market was valued at approximately US$ 38.1 billion in 2021, with an expected growth rate of over 5.2% to reach US$ 40.1 billion by the end of 2022. Volume-wise, the market is forecasted to reach around 18 million tonnes by 2032, showcasing a CAGR of almost 5.9% from 2022 to 2032.
- Consumer Trends and Regional Dynamics: The escalating demand for antioxidant-rich superfruits is a key driver, with the beverage segment projected to hold a 65.8% market share by the end of 2022. The Asia-Pacific, especially APEJ, is expected to surpass 3,422,838 tons in volume by 2032, displaying a 5.9% CAGR. The U.S., Latin America, and Japan are pivotal regions in this market.
- Challenges and Restraints: High processing, management, and preservation costs, along with flavor incongruency, pose challenges and limit further development of the global processed superfruits industry over the forecast period.
- Competitive Landscape: The processed superfruits market is characterized by fragmentation and intense competition. Key players are adopting various strategies, including partnerships, expansions, mergers, acquisitions, and collaborations, to maintain a competitive edge.
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Competitive Landscape
The global market for processed superfruits is known to be fragmented and fiercely competitive owing to the presence of several local and regional rivals. Prominent market players are focusing on employing an array of marketing strategies such as partnerships, expansions, mergers and acquisitions, and collaborations.
More Insights into the Processed Superfruits Market
The U.S. is expected to dominate the global processed superfruits industry over the assessment period as it accounted for around $5 billion in market revenue by 2021 with an annual growth rate of 9.8%, according to a new report by Markets. Growth in the market is attributed to the growing demand for natural and healthy foods, as well as the increasing popularity of superfruits among health-conscious consumers.
In emerging economies like India, the processed superfruits industry is growing at a rapid pace. The demand for superfruits is driven by the increasing health consciousness among the Indian population. Processed superfruits are rich in vitamins, minerals, and antioxidants, which offer various health benefits.
Processed Super fruits Market by Category
By Fruit Type, Processed Superfruits Market is Segmented as:
- Apple
- Grape
- Acai
- Pomegranate
- Blueberry
- Cranberry
- Raspberry
By Food Sub-Segment, Processed Superfruits Market is Segmented as:
- Functional Food
- Dairy Products
- Bakery and Confectionery
- Other Food Products
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