Sales in the Japan faith-based tourism market are slated to increase at a 10.5% CAGR over the assessment period, reaching US$ 447 Million in 2022.
Spirituality is understood in modern culture as an individualistic “journey of self-discovery and introspection” that mixes diverse aspects. This societal backdrop has influenced the management and promotion of sacred places in tourism, as well as visitor motivation and behaviour.
Tourism in Japan has increased, with more people visiting both well-known and lesser-known areas. This has heightened interest in numerous areas of Japanese culture, tradition, and society.
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Japan conducts a variety of festivals and matsuri throughout the year for anybody to enjoy. Matsuri are traditional Japanese ceremonies in which floats known as mikoshi are transported between temples and shrines. They are frequently held during the summer and draw hundreds, if not millions, of tourists with their dynamic atmosphere and fantastic street food activities for everyone to enjoy.
Japan has an estimated 80,000 temples and shrines of all sizes, some of which are over 1,000 years old. Buddhist temples and zen gardens are extraordinarily lovely, and entering them allows you to truly appreciate how serene and mystical these places are.
Inari Temples, also known as “o-inari-san” in Japanese, are the most well-known Shinto shrines. Thousands of them are scattered over the country. Fushimi Inari in Kyoto is one of the most prominent Inari Shrine, devoted to Inari, the Shinto deity of rice. It is well-known for its tens of thousands of vermilion Torii gates. Which is driving tourist from all over the world.
Apart from this Halal tourism is also rising in Japan. The Japanese government is committed to adopting halal tourism and a Muslim-friendly tourist strategy. The gravity stems from the phenomena of the world’s expanding Muslim population.
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“The presence of various tour providers in Japan that offer experience-based packaged tours, along with rising investments in travel-based start-ups to incorporate digitization in the tourism sector will fuel the growth in the market over the assessment period,” says an FMI analyst.
Key Takeaways:
- The international visitor’s segment is expected to account for 45% of the total market share.
- By booking method, the online booking segment is expected to remain lucrative through 2032.
- In terms of age group, demand in the 46-55 age group segment will increase until 2032.
- Domestic tourism segment will remain attractive during the forecast period.
Competition Landscape
- Japan Travel KK
- Japan Private Tour Co. Ltd.
- Across No.1 Travel Shinjuku
- EXO Travel Japan
- A touch of Japan
- City Travel & Tour Co.Ltd
- The Japan Travel Compan
- Deeper Japan
- Saiyu Travel
- Rakuten Travel Experience
- Japan Holiday
- Hitotoki
- Hokkaido Treasure Island Travel
- The Hidden Japan
- Green Tomato Co. Ltd
- Travel Pal Co. Ltd.
- The Art of Travel
- I Love Japan Tours Co. Ltd.
- Ayabex
- Spirit of Japan Travel
- Japan Private Tour Co.Ltd
- Saiyu Travel Co. Ltd.
- Trip Designer Inc. Unagi Travel
- My Tokyo Guide
- Oku Japan KK
Japan Faith-Based Tourism Market by Category
By Tourism Type: Japan Faith-Based Tourism Market is segmented as:
- Day Trips & Local Gateways
- Museums
- Pilgrimages
- Religious and Heritage Tours
- Others
By Booking Channel: Japan Faith-Based Tourism Market is segmented as:
- Phone Booking
- Online Booking
- In Person Booking
By Tourist Type: Japan Faith-Based Tourism Market is segmented as:
- Domestic
- International
By Age Group: Japan Faith-Based Tourism Market is segmented as:
- 15-25 Years
- 26-35 Years
- 36-45 Years
- 46-55 Years
- 66-75 Years
By Consumer Orientation, Japan Faith-Based Tourism Market is segmented as:
- Men
- Women
- Children
By Tour Type, Japan Faith-Based Tourism Market is segmented as:
- Independent Travellers
- Tour Groups
- Package Travellers
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