tahini market rises Owing to its low-calorie appeal, it’s becoming a popular component in spreads. The need for quick, preservative-free processed meals is expected to propel the Middle East and Mediterranean tahini market, which is expected to reach US$1,081.7 million, according to FMI research.
The Middle East and Mediterranean region’s tahini market is expected to be valued US$ 1,081.7 million, according to a new research report by Future Market Insights (FMI). Consumer knowledge of tahini’s low-calorie qualities has made it a favourite component in sweet and savoury spreads.
The increased demand for packaged, processed, and ready-to-eat convenience meals has boosted the tahini business. Tahini is in high demand in the food processing industry due in large part to its low calorie and preservative-free content.
The Middle East and Mediterranean tahini market is witnessing a significant upswing, projected to reach a value of US$1,081.7 million, according to the latest research report by Future Market Insights (FMI). The surge in popularity can be attributed to tahini’s low-calorie appeal, making it a favored component in both sweet and savory spreads.
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Key Points:
- Innovation in Food Processing Technology: FMI highlights the role of innovation in food processing technology in catalyzing production capacity, enabling manufacturers to meet the growing demand for tahini.
- Fluctuating Sesame Seed Prices: Price fluctuations in sesame seeds, the primary ingredient in tahini, pose a challenge for manufacturers, impacting profit margins.
- Market Restraints: Despite tahini’s popularity, easy availability and low prices of substitutes like jams, marmalades, peanut butter, and other table sauces restrain widespread acceptance.
- End-User Preferences: FMI’s end-user survey indicates that demand for tahini is highest in sweet/savory/spreads food, with extraction accounting for a significant portion of the sesame market.
- Distribution Channels: Conventional retail remains the dominant distribution channel in the Middle East and Mediterranean tahini market, according to FMI’s analysis.
Key Takeaways:
- Market Projection: FMI research predicts the Middle East and Mediterranean tahini market to reach US$1,081.7 million, driven by increasing consumer awareness of its low-calorie qualities.
- Consumer Trends: Tahini gains traction as a crucial ingredient in spreads due to the rising demand for quick, preservative-free processed meals.
- Market Dynamics: Fluctuations in sesame seed prices and political unrest in the Middle East are identified as key challenges impacting tahini manufacturers.
According to Future Market Insights, innovation in food processing technology is catalysing the production capacity and this will help manufacturers to cater to the burgeoning demand in the future.
FMI’s analysis on the tahini market in Middle East and Mediterranean revealed that fluctuation in price of sesame seeds is a key concern for manufacturers. Tahini is made from ground sesame seeds, and any fluctuation in their prices impacts the profit margin of manufacturers. Political unrest in Middle East can also have an impact on the growth of the tahini market according to the report.
Widespread acceptance of tahini is restrained by easy availability and low price of paste & spreads substitutes, such as jam, marmalades, peanut butter, mayonnaise, and other table sauces. FMI estimates this to have a moderate impact on curtailing the growth of the tahini market in Middle East and Mediterranean.
According to an end-user survey carried out by Future Market Insights, demand for tahini is the highest in sweet/savoury/spreads food, such as hummus, falafel sauces and sweet tahini molasses. FMI’s end-user survey also revealed that extraction of tahini accounted for 59.3% of the total sesame market. According to tahini manufacturers, 45.5% of tahini is consumed through sweet/savoury products, whereas distributors estimated the consumption at 50%. Tahini is least consumed in the form of bakery and confectionary according to the respondents. Respondents are of the view that tahini is mostly consumed in households and by downstream industries. These two segments collectively account for over 80% of end-use according to the respondents.
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On the basis of product type, Future Market Insights has segmented the Middle East and Mediterranean tahini market into paste & spreads, halve & other sweets, and sauces/dips. Paste & spreads is the most dominant segment among these, and accounted for 52.6% share of the overall product type category in 2014. Halve & other sweets’ market share was 36.8% in 2014 and FMI estimates it to drop to 34.2% in 2020.
On the basis of distribution channel, the Middle East and Mediterranean tahini market is segmented into modern retail, conventional retail, exports, and HORECA. FMI’s analysis revealed that conventional retail is the most dominant segment and it will continue to remain the preferred distribution channel through 2020.
On the basis of regions, the Middle East and Mediterranean tahini market is segmented into Middle East excluding GCC (Turkey, Israel, and Lebanon), North Africa (includes Egypt), GCC, and Mediterranean Europe (France, Spain, Italy and Greece). Among these, Middle East excluding GCC is the most lucrative region and FMI estimates it to account for a market share of 44.5% in 2020.
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Key Companies Profiled:
- Halwani Bros Co.
- Tema: National Confectionary & Tahina Factory Co. Ltd
- El Rashidi El Mizan
- Al Wadi Al Akhdar
- Haitoglou Bros S.A.
- Prince Tahina Ltd.
- J.M Food Industries Ltd.
- Gesas General Foods Co. Inc.
Most of the major players are based in Middle East and they are adopting various go-to-market strategies to expand their market share in this growing Tahini market. FMI’s analysis revealed that these key companies are raising brand awareness about their products by exhibiting their offerings at various international food expos and by rolling out novel and attractive products for various demographics.
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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