The Kids’ Food and Beverages Market is a vibrant industry that satisfies kids’ dietary needs and preferences. Businesses are emphasising health and nutrition by providing new and appealing things, like drinks, snacks, and ready-to-eat meals, in an effort to meet the demands of both parents and children.
The market for children’s food and drink is expected to reach US$ 138.8 billion in 2023, growing at a compound annual growth rate (CAGR) of 6.2% between 2023 and 2033. A global study on the food and beverage industry for children predicts that by 2033, the market would be valued at US$ 253.3 billion.
In a dynamic industry catering to the unique dietary needs and preferences of children, the Kids’ Food and Beverages Market is poised for significant growth. With an expected valuation of US$ 138.8 billion in 2023 and a projected compound annual growth rate (CAGR) of 6.2% between 2023 and 2033, this vibrant sector is set to reach a staggering US$ 253.3 billion by 2033.
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The surge in global demand for children’s food and beverages is fueled by rising family incomes worldwide. Strategic advertising targeting specific age groups, leveraging digital media, and embracing effective marketing campaigns have contributed to the industry’s success. However, increasing concerns about childhood obesity have prompted governments to enact laws restricting the promotion of High in Fat, Salt, and Sugar (HFFS) products, presenting potential challenges to market expansion.
Kids’ Food and Beverages Market Segments:
- Product Type: Frozen Foods, Dairy Products, Beverages, Cereals, Meals, Snacks, Fortified Foods, and more.
- Age Group: 2 to 3 years, 4 to 8 years, 9 to 13 years, 14 to 18 years, and others.
- Category: Organic, Conventional, and Others.
- Distribution Channel: Supermarkets, Convenience Stores, Online Channels, and more.
The global market for meals and beverages targeted at children is expanding due in large part to rising family incomes worldwide. The company’s growth has also been aided by effective advertising that targets certain age groups and leverages digital media to sway customers from a variety of cultural backgrounds. Many players have made advertising their primary marketing strategy because of how much it adds to the success of kid-oriented items. Governments around are enacting laws that limit the promotion and advertising of children’s food because of misleading commercial objectives. Unbelievably, the rate of overweight children under five is rising at the moment in both high-income and low-income countries. Future market limitations are therefore anticipated.
Certain European Union nations have outlawed the promotion of HFFS products to viewers in specified age categories in order to reduce the market potential for regional enterprises. Due to the problems caused by childhood obesity and its general rise, parents now choose foods with lower sugar content. Producers of kid’s beverages have recently released new products with less sugar, more protein, and more fresh fruits and vegetables.
Key Takeaways:
- Market Projections: The overall demand for kids’ food and beverages in the United States is estimated to reach US$ 63.6 billion by 2033.
- Global Sales Growth: Anticipated CAGR of 9.3% in China, showcasing robust sales growth compared to other countries.
- Market Influences: Positive impacts include the expansion of e-commerce platforms in emerging economies and the increasing popularity of packaged food items worldwide.
Competitive Landscape: Major players in the global kids’ food and beverages industry include Atkins Nutritionals Inc., Britvic Plc, Campbell Soup Company, General Mills Inc., Nestlé S.A., PepsiCo Inc, and others. Recent developments, such as Danone’s launch of the Dairy & Plants Blend formula, reflect the industry’s commitment to meeting evolving dietary preferences.
Recent Developments
- Danone launched the Dairy & Plants Blend formula in July 2022, in response to requests from parents for feeding options that are appropriate for vegetarian diets and plant-based diets, while also addressing the specific nutrient needs of their children. According to the Gerber Company, the plant-based, carbon-neutral baby food line Plant-tastic had its market launch in April 2022. It is sponsored by Nestlé and sells a range of organic pouches, snacks, and complete meals made from nutrient-rich, plant-based sources.
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Given Below are the Kids’ Food and Beverages Market Segments
By Product Type:
- Frozen Foods
- Dairy Products
- Beverages
- Cereals
- Meals
- Self-stable Produce
- Snacks (Salty & Sweet)
- Fortified Foods
- Others
By Age Group:
- 2 to 3 years
- 4 to 8 years
- 9 to 13 years
- 14 to 18 years
- Others
By Category:
- Organic
- Conventional
- Others
By Distribution Channel:
- Drugstores or Pharmacies
- Supermarkets or Hypermarkets
- Convenience or Retail Stores
- Online Distribution Channel
- Other Distribution Channels
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia and the Pacific
- The Middle East and Africa (MEA)
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Recent Developments:
- Danone introduced the Dairy & Plants Blend formula in July 2022, addressing vegetarian and plant-based diets for children.
- Gerber Company launched the carbon-neutral baby food line Plant-tastic in April 2022, offering organic pouches, snacks, and complete meals from plant-based sources.
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