The global fabric freshener market to reach a valuation of US$ 3.4 Billion, exhibiting a CAGR of 6% in the forecast period 2022 to 2032.
Clothes buyers expect their purchases to be pristine. Thus, they search for unique goods that can aid in improving this and extending the life of things.Thus, fabric-based products such as air fresheners for clothing are becoming more and more popular worldwide.To swiftly stop or eliminate odours, fabric fresheners are used on carpets, furniture covers, and clothing.
The global textile industry is regarded as one of the largest in the world.The industry was valued US$3 trillion in 2017. This also covers the production and upkeep of synthetic and natural fibres, which are utilised in numerous industries.
The world’s textile market is divided into fiber, yarn, fabric and clothes. China makes a big part of the textile products market. The clothing business is used in many ways by family homes and factories.
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Fabric-oriented products such as rugs, carpets, and curtain kinds of woolen cloths are found in a majority of households as well as in the commercial sector. However, over the course of time, these fabric-oriented products get musty or smelly, which requires maintenance at regular intervals.
For maintaining these fabric products, fabric fresheners have been gaining traction in the global market. Fabric fresheners are being designed to eliminate any odour originating from sticky couches, musty carpets, and unwashed curtains.
With the continuous evolution of fabric freshener products, companies have been strategizing on adding additional features to their existing products. Some of the newly featured fabric fresheners not only eliminate the odours on fabric but also act as a pest control against various insects on these materials.
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Fabric Freshener Market: Key Players
Some of the key players operating in the global fabric freshener market are
- Procter & Gamble
- Henkel Corporation
- JAY Manufacturing
- Reckitt Benckiser
- Clean Control Corporation
- Deb Group Ltd
- Grow Fragrance Inc.
- The London Oil Refining Co Ltd
Fabric Freshener Market: Key Trends
Manufacturers of fabric freshener products have been strategizing on promoting their products and services in order to increase their customer base in the global market. Along with key promotional activities, some of the fabric freshener companies have been executing key acquisitions in order to gain a larger customer base.
Fabric Freshener Market: Key Developments
- In 2017, Procter & Gamble Co. initiated a nationwide campaign on its fabric freshener brand, i.e. Febreeze, for the North American and European markets.
- In 2016, Henkel Corporation acquired major shares of The Sun Products Corporation, which specializes in the production of various fabric freshener products for the household sector.
Opportunities for Fabric Freshener Market Participants
Over the past couple of years, industrialization has been surging at a significant rate in various parts of the world, especially in the Asia Pacific region. With the rise in the commercial sector, it becomes necessary for owner to maintain their office with proper hygienic and also make them environmentally-friendly.
Due to this, these commercial sectors have been looking ways and even buying several hygienic products to maintain their offices. This important factor paves a critical opportunity for the fabric freshener market to gain traction over the forecast period.
The fabric freshener market report is a compilation of first-hand information, qualitative and quantitative assessment by industry analysts, and inputs from industry experts and industry participants across the value chain. The fabric freshener market report provides in-depth analysis of parent market trends, macro-economic indicators, and governing factors, along with market attractiveness as per segment.
Fabric Freshener: Market Segmentation
On the basis of product type, the global fabric freshener market has been segmented as –
- Regular
- Perfumed
On the basis of end use, the global fabric freshener market has been segmented as –
- Households
- Commercial
- Offices and Industrial Sector
- Hospitality Industry
- Public Facilities
- Others
On the basis of the distribution channel, the global fabric Freshener market has been segmented as –
- Direct
- Indirect
- Hypermarkets/Supermarkets
- Specialty Stores
- Independent Stores
- Online Store
- Others
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