The global post-shave care market is expected to grow at a compound annual growth rate (CAGR) of 7.1% from 2022 to 2032, from an estimated US$ 2,692.0 million in 2022 to US$ 5,340.8 million by 2032. About 5% to 7% of the worldwide shaving care industry is made up of demand for post-shave care products.
With the product line comprising of aftershave, post shaving products and surgical spirits growing popularity worldwide, post-shave care industry is poised to witness impressive growth rates over coming years. Increasing individual income along with increasing standard of living increases the demand for personal care products and hence, contributes exponentially to drive the market growth.
In addition, increasing the scope of product range among major manufacturers to meet consumers demand over it would surge its requirement in the upcoming years. For instance, Marico, the leading consumer industries in India launched a product line of its Studio X brand which was priced top end that were meant for male grooming products in 2018.
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In addition, increasing penetration of the e-commerce industry, as well as the increased use of social media platforms, is resulting in widespread adoption of grooming products. Furthermore, the ever-changing male fashion trends are leading to the development of new products as well as an increase in their adoption. Shaving balm for soothing the skin, are examples of such products.
Key Takeaways from the Post Shave Care Market Study:
- Asia Pacific post shave market is predicted to contribute significant revenue share and lead the global market.
- The post shave care market in North America is primarily driven by the increasing demand for male grooming products and the growing trend of stubble in males in this region.
- The supermarket/hyper Market segment is likely to dominate among distribution channel segments.
- Increased demand for natural and organic products, as well as strict rules on the use of certain synthetic chemicals, are putting pressure on vendors.
Who is winning?
Leading manufacturers of post-shave care are focused on aggressive promotional strategies, advertisements, and new product launches that have driven sales growth of post-shave care globally.
Major players present in the post-shave care market are Procter & Gamble, Unilever, Beiersdorf, Godrej Consumer Products Limited, L’Oréal, Colgate-Palmolive Company, Coty Inc., D.R. Harris & Co Ltd., Vi-john Group, and Herbacin cosmetic GmbH among others.
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Global Post-Share Care Market By Category
By Product Type:
- Lotion & Balm
- Splash
By Consumer Orientation:
- Men
- Women
By Price Range:
- Low
- Medium
- Premium
By Sales Channel:
- Supermarkets/Hypermarkets
- Specialty Stores
- Multi-Brand Stores
- Salon/Grooming Clubs
- Drug Stores & Pharmacies
- Online Retailers
- Other Sales Channel
By Region:
- North America
- Latin America
- Europe
- East Asia
- South Asia
- Oceania
- MEA
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