Sustainability Unveiled: Eco-Friendly Practices in the Pressure Sensitive Tapes and Labels Market

A substantial and escalating demand for both rigid and flexible packaging is poised to act as the driving force behind the market growth of pressure-sensitive tapes and labels.

The Pressure Sensitive Tapes and Labels Market is a dynamic segment within the broader packaging and adhesive industries. It involves the production, distribution, and application of pressure-sensitive tapes and labels, which are adhesive materials that stick to surfaces upon application of pressure, without the need for heat or water activation.

From the bustling aisles of retail shelves to the intricate logistics of global supply chains, Pressure Sensitive Tapes and Labels play a crucial role in the visual and tactile aspects of our everyday interactions with products. As industries evolve and consumer preferences shift, the market for these versatile adhesive solutions stands poised at the nexus of innovation and practicality, adapting to the demands of a dynamic market landscape.

The pressure sensitive tapes and labels market exhibited robust performance in 2022, with a total revenue reaching an impressive US$ 90 billion. The industry is poised for continued growth, projected to maintain a healthy compound annual growth rate (CAGR) of 6% throughout the forecast period. By 2033, the market is anticipated to reach a substantial market revenue of US$ 170.85 billion.

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Drivers: 

  1. Product Branding and Marketing: Companies use labels for branding and marketing purposes, creating a demand for high-quality, aesthetically pleasing labels, driving the market.
  2. E-commerce Boom: The rapid growth of the e-commerce industry has driven the demand for packaging materials, including pressure-sensitive tapes and labels, to handle the shipping and delivery of products.
  3. Industrial Growth: Various industries, such as automotive, healthcare, and manufacturing, rely on pressure-sensitive tapes and labels for product identification, safety, and other applications.
  4. Customization and Personalization: The ability to create customized labels and tapes to meet specific branding or product requirements is a driver for the market.
  5. Ease of Application: Pressure-sensitive tapes and labels are user-friendly and provide a hassle-free application process, which is advantageous for various end-users.

Growth Factors

In response to the growing environmentally conscious consumer base, an increasing number of brands are transitioning to sustainable packaging solutions for their products. Notably, in several cases, the face stock of Pressure Sensitive (PS) Labels is crafted from recycled materials, aligning with eco-friendly packaging trends.

Furthermore, the widespread adoption of pressure-sensitive labels is notably observed in the pharmaceutical and food industries. This adoption serves the dual purpose of reducing counterfeiting risks while enabling robust tracking through technologies such as Radio Frequency Identification (RFID) or barcodes. These tracking solutions enhance supply chain security and bolster consumer trust, highlighting the versatility and advantages of pressure-sensitive labels in multiple sectors.

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Prominent Players in the Market

  • Rogers Corporation
  • Scapa Group Ltd
  • American Biltrite
  • Gaska Tapes Inc.
  • Mactac Americas, LLC.
  • LINTEC Corporation
  • UPM
  • Fuji Seal International, Inc.
  • Others

Segmentation

By Backing Material:

  • Polypropylene
  • PVC
  • Paper
  • Cloth
  • Others

By Adhesion:

  • Single Sided
  • Double Sided
  • Adhesive Transfer

By Product:

  • Tapes
  • Labels
    • Linered
      • Barcode
      • Others
    • Linerless
      • Barcode
      • Others

By End User:

  • Food and beverage
  • Healthcare
  • Logistics
  • Automotive and Transportation
  • General Manufacturing
  • Others

By Regions:

  • North America
  • Latin America
  • Europe
  • Asia Pacific
  • The Middle East and Africa

About Future Market Insights (FMI):

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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