The North American fresh meat packaging market is poised to achieve a valuation of US$ 724.4 million by 2023, with a projected escalation to US$ 1,070.9 million by 2033, as per the findings of FMI’s study. Anticipated to witness sustained growth, the demand for fresh meat packaging in North America is forecasted to experience a Compound Annual Growth Rate (CAGR) of 4% from 2023 to 2033. This underscores a robust trajectory in the industry, indicating a steady upward trend in the coming years, driven by evolving consumer preferences and a dynamic market landscape in the fresh meat packaging sector.
The United States of America stands as a dominant force in the fresh meat packaging market, accounting for an impressive 92.6% regional market share in 2022. This dominance is projected to continue, with the region expected to maintain over 93% market share by the end of 2023, indicating its unwavering influence.
The surge in demand for fresh meat packaging solutions in North America is attributed to the utilization of polyethylene packaging, which brings about a reduction in transportation costs, enhances shelf life, facilitates inventory management, and minimizes weight loss caused by controlled aging, thereby curbing palatability and evaporation. These advantages underscore the growing preference for polyethylene packaging as a strategic choice in the fresh meat industry, fostering efficiency and sustainability in the supply chain while addressing key challenges related to transportation, storage, and quality preservation.
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Rapid urbanization and an improving standard of living are pivotal factors that contribute to the increasing consumption of animal products in the United States. Furthermore, the export of beef and poultry, coupled with advanced processing infrastructure, is expected to bolster market growth. Increased consumer awareness about food safety and hygiene underscores the importance of packaging solutions that ensure meat freshness, quality, and contamination prevention, thereby further stimulating product demand in the years ahead.
Market Drivers:
- Consumer Demand for Fresh and Convenient Packaging:
- Consumers often seek fresh and convenient packaging solutions, driving the demand for packaging that enhances the shelf life and preserves the quality of fresh meat.
- Focus on Food Safety and Quality:
- Stringent regulations and growing consumer awareness regarding food safety and quality have led to an increased demand for packaging materials that ensure the freshness and safety of meat products.
- Innovations in Packaging Technology:
- Advancements in packaging technology, such as modified atmosphere packaging (MAP) and vacuum packaging, contribute to extending the shelf life of fresh meat, reducing waste, and maintaining product quality.
- Retail Industry Trends:
- Changes in retail formats and the rise of online grocery shopping may influence packaging requirements, with a need for packaging solutions that cater to both traditional brick-and-mortar stores and e-commerce platforms.
Market Restraints:
- Environmental Concerns:
- The use of certain packaging materials can raise environmental concerns, particularly issues related to plastic waste. There is increasing pressure to adopt sustainable and eco-friendly packaging solutions.
- Cost Factors:
- The cost of advanced packaging technologies and materials can be a restraining factor, particularly for smaller businesses. Balancing the need for effective packaging with cost considerations is a challenge for some market players.
- Regulatory Compliance:
- Compliance with stringent regulations regarding food packaging and labeling can be a challenge, requiring companies to invest in research and development to meet changing standards.
- Supply Chain Disruptions:
- Disruptions in the supply chain, whether due to natural disasters, global events, or other factors, can impact the availability and cost of packaging materials.
- Competition and Market Saturation:
- The fresh meat packaging market can be competitive, and saturation in certain segments may limit the growth potential for some companies.
Competitive Landscape
Future Market Insights in its latest market analysis discusses about the key trends shaping the fresh meat packaging market and highlights the strategies employed by market players to strengthen their market position. Market players are emphasizing on expanding their product portfolio to reach wider customer base. They are also inclined towards forming alliance and strategic merger and acquisition with other players.
The Major Key Players Are-
- Multivac Sepp Haggenmüller GmbH & Co.KG
- Robert Reiser & Co.
- Harpak-ULMA Packaging LLC
- ALKAR-RapidPak, Inc.
- Sealpac International BV.
- Bemis Company Inc.
- Winpak Ltd.
- Sealed Air Corp.
- Berry Plastic Group Inc.
- Coveris Holdings S.A.
Key Takeaways from FMI’s Fresh Meat Packaging Market Study
- Ethylene Vinyl Alcohol (EVOH) material segment is expected to grow at more than 4% CAGR owing to its eco-friendly nature and high recyclability.
- Modified atmosphere packaging technology is predicted to expand at more than 2.6% CAGR owing to its superior aesthetics and improved shelf life.
- 7-layer segment will generate the highest revenue followed by 5-layer segment as they offer extended shelf life, protects meat from bacteria like salmonella.
- U.S. will account for more than 80% share of the North America market backed by increasing consumption and export of poultry and beef and presence of modern processing infrastructure in the country.
“Rising popularity of fresh processed meat products like hot dogs and rapid expansion of quick service restaurant chains and fast food joints like McDonalds will boost the demand for fresh meat packaging in North America,” says the FMI analyst.
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Key Segmentations:
By Packaging Format:
- Modified Atmospheric Packaging
- Vacuum Skin Packaging
- Verteroplasty Packaging
- Others
By Material Type:
- Polyethylene
- Poly vinyl chloride
- Bi-axially oriented polypropylene
- Polyamide
- Ethylene-vinyl alcohol copolymer
- Polypropylene
- Others
By Layer Type:
- Monolayer
- 3-layer
- 5-layer
- 7-layer
- 9-layer
By Meat Type:
- Beef
- Pork
- Poultry
- Others
Key Regions/Countries Covered:
- North America
- U.S.
- Canada
About Future Market Insights (FMI)
Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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