The prenatal vitamin supplements market is growing quickly as a result of increased understanding of pregnant mothers’ nutrition needs. This market, which offers formulas tailored to the needs of pregnant women, is expected to rise at a 7.1% CAGR from $522 million in 2022 to $1.04 billion by 2032.
The market for prenatal vitamin supplements is expanding quickly due to increased awareness of the importance of mother nutrition during pregnancy. These supplements provide the essential vitamins and minerals needed for the fetus’s development as well as the mother’s health. Increased demand and advancements in product composition have led to a range of options designed with pregnant women’ requirements in mind. The industry is anticipated to expand as more women prioritise the health and well-being of their unborn children.
The prenatal vitamin supplement market is expected to increase at a 7.1% compound annual growth rate (CAGR) worldwide, from its 2022 estimate of US$ 522 million to a projected USD 1.04 billion by 2032.
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Key Points:
- Market Expansion: The prenatal vitamin supplements market is set to grow at a 7.1% CAGR globally, reaching an estimated $1.04 billion by 2032.
- Consumer Awareness: Rising awareness of the importance of nutrition during pregnancy fuels increased demand for prenatal vitamin supplements, ensuring both fetal development and maternal health.
- COVID-19 Impact: The pandemic emphasized the need for maintaining good health during pregnancy, contributing to a surge in demand for prenatal supplements.
- Diverse Product Offerings: Manufacturers respond to market needs by developing a variety of products, including smoothies and energy bars, catering to the nutritional requirements of pregnant women.
- E-commerce Collaboration: Key brands collaborate with major e-commerce platforms like Amazon and Flipkart, enhancing global accessibility and boosting sales through discounts and convenient delivery.
Key Takeaways:
- Regional Dynamics: North America leads in revenue generation, followed by Europe and Asia Pacific. Asia Pacific is expected to account for 18% of the market share.
- Increasing Disposable Income: The rise in disposable income and the willingness to spend on healthcare products drive the European prenatal vitamin supplement market.
- Market Players: Leading manufacturers such as Mommy’s Bliss, Ritual, Abbott, and Rainbow Light focus on research & development, offering effective formulations to penetrate untapped markets.
Demand for prenatal vitamin supplements is increasing as new crucial pregnancy cases are coming. A woman’s body goes through a lot of changes during the course of pregnancy. It is essential to take utmost care of your health to ensure that there are no complications during the delivery, fueling the demand for prenatal vitamin supplements.
Women have become conscious about the food they eat and the supplements they intake as it impacts the health of the fetus a well. Covid -19 further strengthens the need to maintain good health in order to avoid any negative outcomes. This impacted the sales of prenatal supplements in the market during the assessment year.
Manufacturers are developing different products like smoothies, energy bars that fulfill the nutritional requirements of pregnant women. The easy availability of products that provide essential nutrients like vitamins and proteins is expected to boost the demand for prenatal vitamin supplements in the market.
Key brands are collaborating with e-commerce sites like Amazon and Flipkart to offer their products across the globe at a click of the bottom. These products at then sold with different discounts schemes and delivered at consumers door steps, increasing the sales of prenatal vitamin supplements
As the number of women joining the workforce increases and they have less time at their disposal to take care of their health the demand for prenatal vitamin supplements that provide these nutrients to the body is expected to rise. North America contributes maximum share in the global revenue generation followed by Europe and Asia Pacific.
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Competitive Landscape
Key manufacturers of prenatal vitamins are focusing on research & development to offer different effective formulations. Key players are collaborating and developing new product lines to penetrate untapped markets and expand their sales channel.
- Mommy’s Bliss, is a leading health company for babies is expanding into the prenatal market with a revolutionary range of prenatal and postnatal multivitamins and supplements designed specifically for parenthood journey. The brand, empowers new mothers to handle the specific requirements and problems that come with pregnancy and postpartum care.
- Ritual, an online health firm that formulates clean multivitamins for women expanded its product line by including a prenatal vitamin containing 12 essential nutrients.
- Abbott has introduced its new series of prenatal vitamin supplements under its infant & new mother care product lists that involves products like SIMILAC PROBIOTIC that helps in creating a healthy gut microbiome, Increasing the sales of prenatal vitamin supplements.
- Rainbow light has introduced its prenatal one multi that comes with food -based multivitamin that provides complete nutrition for mom and baby, that is easy to digest with probiotics & enzymes, increasing the prenatal vitamin supplements market size.
Explore More Valuable Insights
Future Market Insights, in its new report, offers an impartial analysis of the global prenatal vitamin supplements market, presenting historical data (2017-2021) and estimation statistics for the forecast period of 2022-2032.
The study offers compelling insights based on Prenatal Vitamin Supplements Market By Form (Powdered, Liquid, Gummies, Capsules), By Sales Channel (Offline Sales Channel (Supermarkets/Hypermarkets, Departmental Stores, Convenience Store, Other Sales Channel), Online Sales Channel (Company Website, E-commerce Platform), By Region (North America, Latin America, Europe, East Asia, South Asia, Oceania, MEA)
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Key Players
The writer will create content on the general strategies of market players. And then will write the key players in the market are:
- BASF SE
- AkzoNobel N.V.
- Kao Corporation
- VVF LLC
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