European Cruises Market on Course for US$ 2.69 Billion in Revenue and a 6% Annual Growth Rate by 2032 | FMI

The European cruises market is estimated to reach US$ 1.5 Billion in 2022. As per the report, sales are forecast to increase at a robust 15% CAGR, with the market valuation reaching US$ 2.69 Billion by 2032.

The EU has guided cruise providers to take minimum efforts necessary for the safety and security of the cruisers in the post pandemic times. Even the players have adopted various measures to ensure the free flow of cruising market.

Moreover, the cruise companies are coming up with exciting offers and discounts which also contains packaged deals providing an array adventurous activities to achieve complete satisfaction of the travellers. Additionally, new routes and destinations are being added in the itinerary to explore and experience multiple regions of Europe through cruising. Currently, the cruising market is nearly back to its pre-pandemic levels and with these sincere efforts for development of cruising, the European Cruising Market is expected to grow at a rapid rate.

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Key Trends in the European Cruises Market

  • Sustainability Focus: With increasing environmental awareness, cruise lines are prioritizing sustainability. From reducing single-use plastics to adopting eco-friendly propulsion systems, companies are investing in green initiatives to minimize their carbon footprint and appeal to environmentally conscious travelers.
  • Immersive Experiences: Modern travelers seek authentic and immersive experiences. Cruise lines are responding by offering culturally rich itineraries, unique shore excursions, and onboard activities that showcase the diverse cultures and heritage of European destinations. This trend reflects a shift towards experiential travel over traditional sightseeing.
  • Digital Transformation: Technology is revolutionizing the cruise experience. From AI-powered personalization to seamless mobile apps for onboard services, digital innovation is enhancing convenience and efficiency for passengers. Moreover, advanced booking platforms and virtual reality simulations are empowering travelers to preview and customize their cruise experience.
  • Health and Wellness: The pandemic has heightened the importance of health and wellness in travel. Cruise lines are implementing rigorous hygiene protocols, enhancing medical facilities onboard, and expanding wellness offerings such as fitness classes, spa treatments, and healthy dining options to reassure travelers and prioritize their well-being.

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Key Takeaways:

  • Based on cruise type, Ocean Cruises is predicted to account for a dominant share of Travelers in the market through 2032.
  • By booking channel, the online booking segment is anticipated to hold a noteworthy share of nearly ~75%.
  • In terms of age group, demand in the age group from 56-65 years and 66-75 years will continue gaining traction through 2032.
  • Based on packages, European cruise travelers will continue to opt packaged deals over the normal travel deals.

Key Players

  • Princess Cruises
  • MSC Cruises Company
  • Silversea Cruises
  • Holland America Line
  • Star Clippers
  • Celebrity Cruises
  • Carnival Cruise Line
  • Myths and Mountains
  • Merapi
  • Adventure Smith Explorations
  • BlueFoot
  • Explore Europe
  • British Isles Cruise
  • Virgin Voyages

European Cruise Market by Category

By Cruise Type:

  • Ocean Cruises
  • River Cruises
  • Expedition Cruises
  • Theme Cruises
  • Others

By Booking Channel:

  • Phone Booking
  • Online Booking
  • In Person Booking

By Tourist Type:

  • Domestic
  • International

By Age Group:

  • 15-25 Years
  • 26-35 Years
  • 36-45 Years
  • 46-55 Years
  • 56-65 Years
  • 66-75 Years

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.

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About the Author

Nikhil Kaitwade

Associate Vice President at Future Market Insights, Inc. has over a decade of experience in market research and business consulting. He has successfully delivered 1500+ client assignments, predominantly in Automotive, Chemicals, Industrial Equipment, Oil & Gas, and Service industries.
His core competency circles around developing research methodology, creating a unique analysis framework, statistical data models for pricing analysis, competition mapping, and market feasibility analysis. His expertise also extends wide and beyond analysis, advising clients on identifying growth potential in established and niche market segments, investment/divestment decisions, and market entry decision-making.
Nikhil holds an MBA degree in Marketing and IT and a Graduate in Mechanical Engineering. Nikhil has authored several publications and quoted in journals like EMS Now, EPR Magazine, and EE Times.

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