The global liquid sugar market is set to witness growth at a CAGR of 7.1% and is anticipated to reach a valuation of around USD 130.3 Million by 2032 while it is valued at US$ 65.9 Million in 2022.
A meal cannot have flavour or be enjoyable without sugar. However, if consumed, it could lead to obesity, diabetes, weight gain, and cholesterol problems. Using liquid sugar solves this problem by reducing the sweetness of the food, adding a distinctive flavour, and boosting the sales of liquid sugar.
The global liquid sugar market is on a trajectory of remarkable growth, projected to achieve a CAGR of 7.1%. Valued at US$ 65.9 Million in 2022, this market is anticipated to soar to a valuation of around USD 130.3 Million by 2032.
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As consumer preferences evolve towards milder sugars, liquid sugar emerges as a solution with a simpler manufacturing process compared to conventional sugar. The demand is further fueled by the expansion of hotels, restaurants, and cafes, where liquid sugar finds versatile applications. Its use in cosmetics adds another dimension to its market growth.
Avoiding Crystallization, Embracing Innovation
Liquid sugar plays a crucial role in the food industry by preventing ice crystal formation in frozen desserts and controlling sugar crystallization in sweets. With consistent quality, microbiological stability, and minimal sugar loss, it gains prominence over crystal sugar.
Key Takeaways from Market Study:
- Sugarcane is expected to dominate the market with a 56.7% share.
- North America anticipates a lucrative growth rate of 5.6%.
- East Asia is projected to account for 19.2% of global liquid sugar consumption by 2032.
- Liquid sugar holds a substantial market share of over 23.5% in the food industry.
Analyst’s Insights: Navigating Growth Strategies
Key manufacturers are expanding portfolios with innovative products, focusing on branding, and leveraging consumer satisfaction to fuel global demand for liquid sugar.
Competitive Landscape: Strategic Pursuits for Market Dominance
Market participants are engaging in joint ventures, mergers, acquisitions, and strategic expansions to gain a competitive edge. Challenges related to demand-supply mismatches and health concerns present obstacles but don’t impede the market’s forward momentum.
Exploring New Markets: Industry Initiatives
- Nord Zucker AG: Introduces liquid solutions in drinks, marmalades, cordials, pickles, jams, and preserves.
- Cargill Incorporated: Enhances sales globally with its liquid sucrose solution in soft drinks, processed foods, confectionery, and baking.
Explore More Valuable Insights:
Future Market Insights offers an impartial analysis of the global liquid sugar market, covering historical data (2017-2021) and estimations for 2022-2032.
The demand for liquid sugar is being fueled by an increase in the desire for mild sugars. When compared to liquid sugar, the manufacturing procedure for conventional sugar is more complicated. Another factor for the growth of the liquid sugar business is this. In addition, an increase in the number of hotels, restaurants, and cafés is assisting in its expansion. In addition, liquid sugar requires less filtering and pasteurization. In addition, liquid sugar is employed in cosmetics for a variety of reasons.
Liquid sugar also helps to avoid ice crystal formation in frozen desserts and control sugar crystallisation in sweets, making it increasingly popular in the bakery industry. Consistent quality and specification-oriented quality are two more factors increasing demand for liquid sugar over crystal sugar, great microbiological stability, no investment in equipment for dissolving, filtration, or pasteurization of liquid sugar, and minimal sugar loss.
Furthermore, customer preferences are evolving toward a greater variety of flavors in food goods, as well as a demand for low-calorie, high-fiber options. Major firms are also working on launching innovative products with the least amount of sugar, partnership, merger activity, and acquisitions to extend their global reach, fueling the demand for liquid sugar globally.
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Competitive Landscape
Market participants are always pursuing joint ventures, mergers and acquisitions, and other strategic efforts. Major corporations in fast-growing regions such as East Asia and South Asia are also striving to broaden their product lines to get a competitive advantage over their rivals.
Furthermore, a confectionery and bakery shortfall caused by a major demand-supply mismatch is projected to stifle market growth. However, a range of challenges and health issues associated with its use have limited the market for liquid sugar.
- Nord Zucker AG has introduced its liquid solutions based on pure saccharose and water that have applications in the food industry such as drinks, marmalades, cordials, pickle, jams and preserves. This fuels the demand for liquid sugar in new markets.
- Cargill Incorporated and its liquid sucrose solution with an application range of soft drinks, processed foods, confectionery and baking, increasing the sales of liquid sugar globally.
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