The ready-to-drink (RTD) tea market is registering a valuation of US$ 34.3 billion in 2023 and is estimated to reach US$ 72.9 billion by 2033. The market is capturing a CAGR of 8% during the forecast period.
Growing Popularity of Green Tea Upsurge the Global Market?
People are fond of green tea, which is increasing the global market during the forecast period. The rising consumer awareness of health benefits and weight control with antioxidant properties is fueling the global market. Therefore, many consumers are adopting green tea into their daily routines.
The increasing demand for portable and convenient ready-to-eat drinks drives the global market. Consumers enjoy their cups of ready-to-drink tea with natural ingredients that promote sustainability and reduce toxicity. The changing consumer’s lifestyle, busy schedules, and easy-to-drink changing habits are increasing the adoption of ready-to-drink tea.
Increasing demand for organic, natural, and various flavored ready-to-drink tea drives the global market. The manufacturers offer ready-to-drink green tea in various flavors, including herbs, fruits, and spices. According to taste and habit, consumers can find their preferred tea.
The growing awareness of healthy digestion, an active body, and better stamina, the demand for green tea is flourishing in the global market. Growing innovations, research and development activities, and promoting sustainability are advancing the global market.
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Key Takeaways:
- The ready-to-drink (RTD) tea market is predicted to register a CAGR of 8% with a valuation of US$ 72.9 billion in 2033.
- In the historical period, the market secured a valuation of US$ 33.0 billion in 2022.
- The United States is estimated to lead the global market by securing a share of 2.7% by 2033.
- Germany is significantly growing the global market size by capturing a share of 4.9% during the forecast period.
- With a share of 3.2%, Japan is anticipated to drive the global market during the forecast period.
- Australia is projected to capture a share of 2.7% in the global market by 2033.
- How Key Players are Advancing the Global Market?
Key players are advancing the global market through various steps such as:
- Product Innovation: Key players focus on providing innovative and unique products that attract consumers’ requirements. These key players are introducing fresh flavor products such as herbs, spices, and tea products with natural ingredients with health benefits.
- Marketing and Branding: Key players are expanding their business through marketing and branding their products on various channels. These channels include online platforms, retail shops, and social media campaigns. Through these, relevant audiences can connect quickly and increase their sales volume.
- Packaging and Convenience: Key players invest in simple, convenient, attractive packaging. This packaging can preserve goods for long life without toxicity and harmful chemicals.
- Focus on Wellness and Health: With rising consumer demand for healthy drinks and ready-to-drink, key players develop functional ingredients. These functional ingredients include vitamins, antioxidants, and adaptogens, advancing market growth.
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Recent Developments in the Global Market are:
- Coca-Cola is a significant company that offers ready-to-drink tea. Recently, the company launched Gold Peak, Honest Tea, and Fuze Tea to expand its business portfolio.
- Arizona Beverage Company launched its new ready-to-drink tea, Arnold Palmer Half & Half. The company expands its business portfolio through online platforms and distribution channels.
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Ready to Drink (RTD) Tea Market by Category
By Product Types:
- Herbal
- Black tea
- Green tea
- Others
By Sales Channel:
- Direct Sales
- Indirect Sales
By Region:
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East Africa
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