Floor displays, also known as floor-standing displays or floor merchandisers, are marketing fixtures designed to showcase products prominently within a retail space. These displays are strategically placed on the sales floor to attract attention, engage customers, and drive sales.
The global floor displays market is poised for substantial growth, with a projected value of US$ 2,594.8 million in 2023. The market is expected to maintain a robust compound annual growth rate (CAGR) of 5.4% throughout the forecast period, aiming for a closing value of US$ 4,390.5 million by 2033. Notably, during the historical period from 2018 to 2022, the industry exhibited significant growth with a value CAGR of 4.7%.
However, it’s essential that floor displays meet a range of requirements, including the prevention of toppling and addressing floor vibrations. This represents a pivotal phase in the expansion of the floor display market. Furthermore, a noteworthy trend boosting market prospects is the increasing demand for customized floor displays in both retail settings and at events. This trend aligns with the evolving needs of retailers and brand marketers looking for distinctive, eye-catching display solutions to engage customers and enhance the in-store shopping experience.
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These developments underscore the significant role that floor displays play in the retail landscape, enhancing product visibility and brand recognition, and facilitating innovative visual merchandising strategies. As the market continues to evolve to meet changing consumer preferences, it is positioned for impressive growth in the coming years.
Key Features:
- Height and Visibility: Floor displays are typically tall and easily visible, ensuring that products showcased on them can be seen from a distance within a retail environment.
- Structural Stability: These displays are designed to be sturdy and stable, capable of holding a significant amount of product weight without compromising safety or aesthetics.
- Branding Opportunities: Floor displays often provide ample space for branding elements such as logos, graphics, and messaging, helping to reinforce brand identity and convey product information.
- Versatility: Floor displays come in various shapes and sizes, allowing retailers to choose or customize a design that best suits the products being promoted and the available retail space.
- Ease of Assembly: Many floor displays are designed for easy assembly and disassembly, facilitating quick setup and removal during promotions or changes in product focus.
Market Growth Factors
Floor displays have gained substantial prominence as drivers of impulsive consumer demand, particularly within supermarkets and grocery stores. As brands allocate greater budgets to their marketing departments, especially for the promotion of new products, the need for innovative merchandising solutions has become increasingly evident.
The global floor display market has been experiencing remarkable expansion in recent years, and this growth trend is expected to extend well beyond 2023. In the contemporary landscape of retail stores, supermarkets, and hypermarkets, floor displays have emerged as a highly effective solution for merchandising products. With brands intensifying their marketing efforts to engage consumers effectively, a wide array of display types has surfaced, propelling the market’s expansion.
Companies engaged in the production and distribution of consumer goods, spanning various sectors including grocery, food, beverage, electronics, and more, have shown a growing preference for floor displays. These displays have demonstrated remarkable efficacy in enhancing product visibility, contributing to a positive environment for consumers, and facilitating the presentation of new and existing products in an engaging and appealing manner.
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Key Players
- Sonoco Products Company
- DS Smith Plc
- Smurfit Kappa Group PLC
- Georgia-Pacific LLC
- WestRock Company
- FFR Merchandising Company
- USA Corrugated Inc.
- Marketing Alliance Group
- Creative Displays Now
- Pratt Industries Inc.
Key Segmentation
By Type of Material:
- Corrugated Board Floor Displays
- Foam Board Floor Displays
- Plastic Sheet Floor Displays
- Glass Floor Displays
- Metal Floor Displays
By Sales Channel:
- Hypermarkets
- Supermarkets
- Departmental Stores
- Specialty Stores
- Convenience Stores
By Application:
- Food & Beverages
- Cosmetics & Personal Care
- Pharmaceuticals
- Printing & Stationary
- Electronics
- Automotive
- Other Applications
By Region:
- North America
- Latin America
- Europe
- Asia Pacific
- Middle East and Africa
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Future Market Insights, Inc. (ESOMAR certified, recipient of the Stevie Award, and a member of the Greater New York Chamber of Commerce) offers profound insights into the driving factors that are boosting demand in the market. FMI stands as the leading global provider of market intelligence, advisory services, consulting, and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial, and Chemicals markets. With a vast team of over 5000 analysts worldwide, FMI provides global, regional, and local expertise on diverse domains and industry trends across more than 110 countries.
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