The ASEAN organic cosmetics market size is anticipated to exceed US$ 5,605.4 Million in 2023 and is likely to attain a valuation of US$ 9,484.4 Million by 2033. The ASEAN organic cosmetics market share is projected to thrive at a CAGR of 5.2% from 2023 to 2033.
What used to be a niche trend is now mainstream clean beauty. To meet the demand for clean beauty products, big cosmetics companies have either ventured into this market or acquired smaller natural brands. As a result of this extensive adoption, clean beauty products have become easier to purchase in central retail sites and are now more accessible for other customers. This trend will significantly impact the ASEAN organic cosmetics market growth over this period.
The adoption of green packaging materials is increasing in the ASEAN organic cosmetics market. Environmental-conscious customers choose products with packaging that produces little waste and causes minimal environmental damage. Aside from catering to these consumers, brands that place value on sustainable packaging also show a concern for ethical and environmentally responsible conduct in accordance with the prevalent trend of sustainability worldwide
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A few ASEAN-based organic cosmetics companies provide customization and personalization options. Customers may now customize items to suit their unique skin types, problems, and preferences. This strategy appeals to people looking for customized skincare solutions while also improving the entire consumer experience. In addition to meeting the particular demands of each customer, personalized products also encourage brand loyalty by establishing a feeling of exclusivity and engagement.
Key Takeaways from the ASEAN Organic Cosmetics Market Report:
- In 2018, the market size stood at US$ 4,366.9 million.
- In 2022, the market size stood at US$ 5,308.1 million.
- Skin care segment acquired 30% of the ASEAN organic cosmetics market shares in 2023.
- Departmental stores captured 70% of the ASEAN organic cosmetics market shares in 2023.
- Thailand acquired 0% of the ASEAN organic cosmetics market shares in 2023.
- Indonesia captured nearly 8% of the ASEAN organic cosmetics market shares in 2023.
- Malaysia gained 4% of the ASEAN organic cosmetics market shares in 2023.
Key Companies in the ASEAN Organic Cosmetics Market:
- Innisfree
- The Body Shop (owned by Natura &Co)
- Burt’s Bees (owned by The Clorox Company)
- Human Nature
- Hada Labo (Rohto Pharmaceutical Co., Ltd.)
- Sukin (BWx Limited)
- Neal’s Yard Remedies (Neal’s Yard Remedies Ltd.)
- Dr. Organic (Dr. Organic Ltd.)
- Tata Harper (Tata Harper Skincare, LLC)
- Melvita (L’Occitane Group)
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Recent Developments Observed by FMI:
- The Thai clothing business ‘LYN’ debuted Lyn Beauty in April 2022 as a vegan and cruelty-free substitute.
- In June 2021, Singapore served as the official Southeast Asian launch location for the South Korean marine beauty brand TARA. TARA aims to take on Thailand and Vietnam next to expand its SEA footprint. According to the clean beauty skincare line TARA, a high-performance, results-driven skin care spa experience can be had at home, which draws inspiration from the ocean.
Note from the Analysts:
“The ASEAN organic cosmetics industry is positioned for noteworthy expansion in the future years due to the increased customer preference for natural and sustainable beauty products. Organic cosmetics are expected to dramatically increase in popularity and drive revenue growth in the market due to the rising emphasis on wellness, environmental awareness, and the pursuit of healthier lives,” says an FMI analyst.
ASEAN Organic Cosmetics Market Segmentation
By Product Type:
- Skin Care
- Hair Care
- Make Up
- Fragrances
- Toiletries
- Others
By Distribution Channel:
- Departmental Stores
- Franchise Outlet
- Beauty Specialist Salon
- Direct Sales
- Chemist/Pharmacies
- Internet
- Others
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